Digital Destiny: Rethinking the Divide
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This document contains multiple charts and graphs from various studies about media usage trends over time. It shows that time spent watching TV and listening to music has decreased for youth since 1999, while time spent playing video games and using computers has increased. It also shows differences in media usage among ethnic groups. Additional charts show increasing mobile phone and smartphone adoption over time, especially for social networking, photos and videos. The document advocates using hashtags to organize tweets and streaming tweets over music videos to engage audiences.
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Digital Destiny: Rethinking the Divide
- 4. STILL TRUE ! THE CLASSIC ANSWER:
- 8. 700 600 500 Movies 400 Print 300 Video games Computer 200 Music/audio 100 TV 0 1999 2004 2009 Source: “Generation M2,” Kaiser Family Foundation, January 2010
- 9. 800 700 600 White 500 African-‐American 400 Hispanic 300 Asian 200 100 0 Minutes/day Source: “Children, Media and Race,” Northwestern, June 2011
- 11. 60 50 40 TexLng IMing 30 Mobile calling Social network 20 Face-‐to-‐face 10 Email Landline calling 0 Mar-‐07 Jul-‐07 Mar-‐09 Jul-‐09 Nov-‐06 Nov-‐07 Nov-‐08 Mar-‐08 Jul-‐08 Source: “Teens and Mobile Phones,” Pew Internet Project, April 2010
- 14. Hispanic Black, non-‐Hispanic White, non-‐Hispanic All smartphone All mobile 0 10 20 30 40 50 60 70 80 90 Source: “Smartphone Adoption & Usage,” Pew Internet Project, July 2011
- 15. 100 Take photos 80 Text 60 Internet Send email 40 Game 20 Record video Play music 0 IM Social network Watch video Post photos Buy things Status update Source: “Mobile Access 2010,” Pew Internet Project, July 2010
- 18. 17% White African-‐American Hispanic 51% Asian Other 24% Source: “Twitter Usage in America 2010,” Edison Research, April 2010
- 25. 1. Announce the hashtag. 2. Stream tweets over music videos.
- 26. Source: “The art of the hashtag,” media.twitter.com, January 2011
- 35. YOUR MISSION:
- 40. Thank you.