Digital Liberation: The Future Auto Experience

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From my presentation at General Motors Research Symposium on the

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Digital Liberation: The Future Auto Experience

  1. DO MOREDIGITALLYAUTO USER EXPERIENCE 2016+ Brian Regienczuk brian@experiencerethink.com linkedin.com/in/regienczuk @exprethink © 2012 Experience Rethink
  2. For More Than 100 Years,2 Mental Models For AutosHave Dominated Our Psyche Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  3. 1. Utility Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink http://www.flickr.com/photos/springchick
  4. 2. Performance Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink source: http://www.flickr.com/photos/jssiler/
  5. But These Images Are FromAnother Era…What Will Be The Next Icon? Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  6. In The Last 20 Years,We Have Cut The Cord… Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  7. So, Where Is The NextCompelling Auto Experience? Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  8. Take People From FeelingTrapped… Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  9. Back To A State Of“Liberation” Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  10. Entertainment Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  11. Remote Office Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  12. Family Command Center Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  13. Social Command Center Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  14. “Are There SimpleTransformations That WillLiberate Drivers AndPassengers?” Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  15. …………………….. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink all of these share a common theme… empowering connections
  16. 1. Data storage is becoming ubiquitous, but input & output is key Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  17. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  18. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  19. 2. For drivers, talk trumps text & touch Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  20. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink photo from frog design
  21. 3. Connected devices Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  22. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink what if all of my devices became part of my automobile experience
  23. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  24. 4. Every surface can be a display or input Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  25. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink run perch2.flv
  26. 5. Every surface can be more Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  27. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethinkif you can shop with your phone on a subway wall… imagine what we can do on the windshield or dashboard of a car
  28. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink run philiips_window.wmv
  29. 6. Relevant, contextual info Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  30. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink photo from frog design
  31. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  32. Take People From FeelingTrapped…Back To Feeling ConnectedWith Friends, Family &Relevant Data Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  33. CONNECTEDLIBERATIONMEANINGFUL AUTO EXPERIENCESDRIVE CONNECTION FROM 2016+ Brian Regienczuk brian@experiencerethink.com linkedin.com/in/regienczuk @exprethink

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