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September 
2014 
Watermark 
for 
Women 
Why Business Needs 
Feminine ! 
Leadership ! 
Presented 
by: 
Monique 
Svazlian, 
CEO 
Highest 
Path 
Consulting
INTRODUCTION 
What 
question 
about 
Feminine 
Leadership 
are 
you 
carrying 
with 
you 
today?
AGENDA 
¡ 
Introduction 
¡ 
Current 
State 
of 
Affairs 
¡ 
Top 
3 
Leadership 
Challenges 
for 
Women 
¡ 
Research 
& 
Data 
¡ 
The 
Feminine 
Leadership 
Model 
¡ 
Q&A
CURRENT 
STATE 
OF 
AFFAIRS 
The 
Good 
News: 
¡ 60% 
of 
Educated 
Talent 
Pool 
¡ 80% 
of 
Decision 
Making 
Consumers 
¡ 53-­‐84% 
increase 
on 
Return 
to 
Equity 
when 
2 
or 
more 
women 
on 
boards
CURRENT 
STATE 
OF 
AFFAIRS 
However…….. 
¡ 14% 
of 
CEO’s 
in 
Fortune 
500 
are 
held 
by 
women 
¡ 53% 
of 
women 
leave 
mid-­‐career 
¡ $$$ 
to 
replace 
each 
mid-­‐career 
women
3 
TOP 
LEADERSHIP 
CHALLENGES 
1) 
Gender 
Stereotypes 
2) 
The 
Double 
Bind 
3) 
The 
Likeability 
Gap
Eagley 
& 
Carli. 
GENDER 
STEREOTYPES 
Conscious 
& 
unconscious 
associations 
about 
women, 
men 
and 
leadership 
Women 
and 
the 
Labyrinth 
of 
Leadership. 
(Harvard 
Business 
Review: 
2007)
Confusing 
messages 
make 
it 
difficult 
for 
women 
to 
find 
a 
leadership 
style 
that 
is 
appropriate 
& 
effective. 
Eagley 
& 
Carli. 
THE 
DOUBLE 
BIND 
Women 
and 
the 
Labyrinth 
of 
Leadership. 
(Harvard 
Business 
Review: 
2007)
POLL 
If 
you 
had 
a 
choice, 
would 
you 
prefer 
to 
work 
for 
a 
male 
boss 
or 
a 
female 
boss?
THE 
LIKEABILITY 
GAP 
Studies 
show 
more 
women 
prefer 
to 
work 
for 
a 
man 
than 
for 
another 
female.
WHAT 
IS 
FEMININE 
LEADERSHIP? 
Definition: 
A 
style 
of 
leadership 
based 
on 
feminine 
traits 
and 
capacities 
¡ Full 
expression 
of 
all 
female 
attributes 
¡ An 
authentic 
and 
balanced 
approach 
to 
leadership 
¡ Inspires 
collaboration, 
innovation 
and 
creativity
THE 
SOLUTION 
Mentoring 
& 
Coaching 
Feminine 
Leadership 
Training 
Women’s 
Networks 
Women 
Supporting 
Women
MEN 
VS. 
WOMEN 
BRAINS 
Recent 
neuroscience 
data 
shows 
men 
and 
women 
are 
wired 
differently, 
but 
are 
complementary.
POLL 
Do 
you 
think 
the 
world 
would 
be 
a 
better 
place 
if 
men 
thought 
more 
like 
women?
Gerzema, 
John. 
THE 
ATHENA 
DOCTRINE 
66% 
surveyed 
thought 
the 
world 
would 
be 
a 
better 
place 
if 
men 
thought 
more 
like 
women. 
The 
Athena 
Doctrine. 
(San 
Francisco:Jossey-­‐Bass, 
2013)
THE 
ATHENA 
DOCTRINE 
Gerzema, 
John. 
The 
Athena 
Doctrine. 
(San 
Francisco:Jossey-­‐Bass, 
2013)
LEADERSHIP 
TRAITS 
Masculine 
Traits 
Feminine 
Traits 
Decisive 
Passionate 
Resilient 
Intuitive 
Analytical 
Flexible 
Aggressiveness 
Plans 
for 
the 
Future 
Proud 
Loyal 
Arrogance 
Reasonable 
Independent 
Collaborative 
Selfish 
Selfless 
Individualistic 
Empathetic 
Gerzema, 
John. 
The 
Athena 
Doctrine. 
(San 
Francisco: 
Jossey-­‐Bass, 
2013)
LEADERSHIP 
BEHAVIORS 
THAT 
IMPROVE 
ORGANIZATIONAL 
PERFORMANCE 
Key 
Qualities 
1) 
Participative 
decision 
making 
2) 
Role 
Model 
3) 
Inspiration 
4) 
Expectations 
& 
Rewards 
5) 
People 
Development 
6) 
Intellectual 
Stimulation 
7) 
Efficient 
Communication 
8) 
Control 
& 
Corrective 
Action 
9) 
Individualistic 
Decision 
Making 
Bass 
& 
Stogdill’s 
Handbook 
of 
Leadership, 
B. 
Bass, 
1990; 
McKinsey 
analysis
LEADERSHIP 
BEHAVIORS: 
FEMALE 
STRENGTHS 
Transformational, 
Transactional 
& 
Laissez-­‐Faire 
Leadership 
Styles, 
Alice 
H 
Eagly, 
Johannesen-­‐Schmidt, 
and 
Van 
Engen, 
2003; 
McKinsey 
survey 
and 
analysis, 
2008; 
The 
Leadership 
Styles 
of 
Women 
and 
Men, 
Alice 
H 
Eagly 
and 
Mary 
C 
Johannesen-­‐Schmidt, 
2001
KEY 
PERFORMANCE 
MARKERS 
Direction 
Leadership 
Team 
Work 
Environment 
& 
Values 
Motivation 
Accountability 
Transformational, 
Transactional 
& 
Laissez-­‐Faire 
Leadership 
Styles, 
Alice 
H 
Eagly, 
Johannesen-­‐Schmidt, 
and 
Van 
Engen, 
2003; 
McKinsey 
survey 
and 
analysis, 
2008
FEMININE 
LEADERSHIP 
IS 
KEY 
Feminine 
Leadership 
approaches 
are 
effective 
and 
necessary 
in 
managing 
teams 
and 
resources 
in 
the 
21st 
century.
THE 
LEADERSHIP 
SPECTRUM
WHICH 
TYPE 
OF 
LEADER 
ARE 
YOU? 
Curious 
to 
learn 
where 
you 
fall 
on 
the 
leadership 
spectrum? 
Take 
the 
survey 
to 
find 
out: 
http:// 
www.highestpath.com/art-­‐ 
of-­‐feminine-­‐leadership/
FEMININE 
LEADERSHIP 
MODEL 
Vision 
Authentic 
Feminine 
Leadership 
Vulnerability 
Care 
Empathy 
Intuition 
Humility 
Collaboration
ART 
OF 
FEMININE 
LEADERSHIP 
WORKSHOP 
Dates: 
¡ Friday, 
October 
1oth 
-­‐ 
Webinar 
¡ Saturday, 
September 
27th 
Los 
Angeles 
¡ Friday, 
October 
3rd 
-­‐ 
Menlo 
Park 
Special 
Promo 
Code 
to 
receive 
$50 
off 
the 
fee: 
watermark 
Register 
at: 
http://www.highestpath.com/ 
workshops/workshop-­‐the-­‐art-­‐ 
of-­‐feminine-­‐leadership
CONTACT 
If 
you’d 
like 
more 
information 
about 
women’s 
leadership 
coaching, 
executive 
coaching 
or 
training: 
Highest 
Path 
Consulting 
Monique 
Svazlian, 
CEO 
monique@highestpath.com 
www.highestpath.com
THE 
LEADERSHIP 
BALANCING 
ACT 
Allow 
the 
situation 
to 
inform 
you 
about 
which 
style 
of 
leadership 
to 
use.
Q&A 
Questions?

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Why Business Needs Feminine Leadership

  • 1. September 2014 Watermark for Women Why Business Needs Feminine ! Leadership ! Presented by: Monique Svazlian, CEO Highest Path Consulting
  • 2. INTRODUCTION What question about Feminine Leadership are you carrying with you today?
  • 3. AGENDA ¡ Introduction ¡ Current State of Affairs ¡ Top 3 Leadership Challenges for Women ¡ Research & Data ¡ The Feminine Leadership Model ¡ Q&A
  • 4. CURRENT STATE OF AFFAIRS The Good News: ¡ 60% of Educated Talent Pool ¡ 80% of Decision Making Consumers ¡ 53-­‐84% increase on Return to Equity when 2 or more women on boards
  • 5. CURRENT STATE OF AFFAIRS However…….. ¡ 14% of CEO’s in Fortune 500 are held by women ¡ 53% of women leave mid-­‐career ¡ $$$ to replace each mid-­‐career women
  • 6. 3 TOP LEADERSHIP CHALLENGES 1) Gender Stereotypes 2) The Double Bind 3) The Likeability Gap
  • 7. Eagley & Carli. GENDER STEREOTYPES Conscious & unconscious associations about women, men and leadership Women and the Labyrinth of Leadership. (Harvard Business Review: 2007)
  • 8. Confusing messages make it difficult for women to find a leadership style that is appropriate & effective. Eagley & Carli. THE DOUBLE BIND Women and the Labyrinth of Leadership. (Harvard Business Review: 2007)
  • 9. POLL If you had a choice, would you prefer to work for a male boss or a female boss?
  • 10. THE LIKEABILITY GAP Studies show more women prefer to work for a man than for another female.
  • 11. WHAT IS FEMININE LEADERSHIP? Definition: A style of leadership based on feminine traits and capacities ¡ Full expression of all female attributes ¡ An authentic and balanced approach to leadership ¡ Inspires collaboration, innovation and creativity
  • 12. THE SOLUTION Mentoring & Coaching Feminine Leadership Training Women’s Networks Women Supporting Women
  • 13. MEN VS. WOMEN BRAINS Recent neuroscience data shows men and women are wired differently, but are complementary.
  • 14. POLL Do you think the world would be a better place if men thought more like women?
  • 15. Gerzema, John. THE ATHENA DOCTRINE 66% surveyed thought the world would be a better place if men thought more like women. The Athena Doctrine. (San Francisco:Jossey-­‐Bass, 2013)
  • 16. THE ATHENA DOCTRINE Gerzema, John. The Athena Doctrine. (San Francisco:Jossey-­‐Bass, 2013)
  • 17. LEADERSHIP TRAITS Masculine Traits Feminine Traits Decisive Passionate Resilient Intuitive Analytical Flexible Aggressiveness Plans for the Future Proud Loyal Arrogance Reasonable Independent Collaborative Selfish Selfless Individualistic Empathetic Gerzema, John. The Athena Doctrine. (San Francisco: Jossey-­‐Bass, 2013)
  • 18. LEADERSHIP BEHAVIORS THAT IMPROVE ORGANIZATIONAL PERFORMANCE Key Qualities 1) Participative decision making 2) Role Model 3) Inspiration 4) Expectations & Rewards 5) People Development 6) Intellectual Stimulation 7) Efficient Communication 8) Control & Corrective Action 9) Individualistic Decision Making Bass & Stogdill’s Handbook of Leadership, B. Bass, 1990; McKinsey analysis
  • 19. LEADERSHIP BEHAVIORS: FEMALE STRENGTHS Transformational, Transactional & Laissez-­‐Faire Leadership Styles, Alice H Eagly, Johannesen-­‐Schmidt, and Van Engen, 2003; McKinsey survey and analysis, 2008; The Leadership Styles of Women and Men, Alice H Eagly and Mary C Johannesen-­‐Schmidt, 2001
  • 20. KEY PERFORMANCE MARKERS Direction Leadership Team Work Environment & Values Motivation Accountability Transformational, Transactional & Laissez-­‐Faire Leadership Styles, Alice H Eagly, Johannesen-­‐Schmidt, and Van Engen, 2003; McKinsey survey and analysis, 2008
  • 21. FEMININE LEADERSHIP IS KEY Feminine Leadership approaches are effective and necessary in managing teams and resources in the 21st century.
  • 23. WHICH TYPE OF LEADER ARE YOU? Curious to learn where you fall on the leadership spectrum? Take the survey to find out: http:// www.highestpath.com/art-­‐ of-­‐feminine-­‐leadership/
  • 24. FEMININE LEADERSHIP MODEL Vision Authentic Feminine Leadership Vulnerability Care Empathy Intuition Humility Collaboration
  • 25. ART OF FEMININE LEADERSHIP WORKSHOP Dates: ¡ Friday, October 1oth -­‐ Webinar ¡ Saturday, September 27th Los Angeles ¡ Friday, October 3rd -­‐ Menlo Park Special Promo Code to receive $50 off the fee: watermark Register at: http://www.highestpath.com/ workshops/workshop-­‐the-­‐art-­‐ of-­‐feminine-­‐leadership
  • 26. CONTACT If you’d like more information about women’s leadership coaching, executive coaching or training: Highest Path Consulting Monique Svazlian, CEO monique@highestpath.com www.highestpath.com
  • 27. THE LEADERSHIP BALANCING ACT Allow the situation to inform you about which style of leadership to use.