2. Why Choose Expedia
• Expedia’s website is easy to navigate.
• The homepage uses exotic photographs of
beautiful landscapes to draw in customers
eager to travel.
• With easy to understand vocabulary multiple
tools to make your search easy.
3. Target Market
• Expedia would be appealing to someone who
is wanting to travel.
• Perfect website for someone who has to travel
frequently for business by combining hotel
rooms with flight packages.
• A young consumer wanting to go on that once
in a lifetime trip before entering their career.
4. • There are many different links to catch a
viewer’s eye
• With tool’s such as their top deals link
customers are able to search through the
discounted trips and choose a desirable
location.