2. Introduction:
Was introduced by group of American Airlines in North
America, as marketing tool to foster brand loyalty among
people who fly frequently.
Programme mainly targeted to: Business Travelers
Passengers are given mileage points for travelling every 1000
kilometers.
If they travelled more with a particular airline they earned
more points or more free or discounted travels:
Such as :**free upgrade in the plane,
** free air tickets for him/her with spouse
** free fly-cruise package, hotel stay
** other benefits etc. in exchange of points.
FFPs may be operated by a single airline or jointly by airlines
having an interline agreement.
3. FFP in India:
• Air India has a FFP called: “ Flying Returns”.
• Where the members can accrue mileage points
while flying on Air India, Air France, and flights
of Air India’s code share partners, and redeem
them for award tickets on Air India or Air
France.
• Apart from airlines, Air India has tie-ups with
leading hospitality service providers and
members can earn additional mileage points to
redeem their tickets faster.
