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DevOps Management:
   Herding Cats at

                     Michael Rembetsy
       Director, Operations Engineering
                          @mrembetsy
What is Etsy?
  “Etsy is the marketplace we make together. We enable
people anywhere to easily build and directly exchange with
              independent, creative businesses”
The Numbers!
The Numbers!
• 15 million members
The Numbers!
• 15 million members
• 875,000 active sellers
The Numbers!
• 15 million members
• 875,000 active sellers
• Sellers in over 150 countries
The Numbers!
• 15 million members
• 875,000 active sellers
• Sellers in over 150 countries
• 2011 sellers grossed 525 million in sales
The Numbers!
• 15 million members
• 875,000 active sellers
• Sellers in over 150 countries
• 2011 sellers grossed 525 million in sales
• 1.4 billion page views a month and growing
Who am I?
Who am I?
• Responsible for day to day collaboration
  and operations (datacenter / corporate)
Who am I?
• Responsible for day to day collaboration
  and operations (datacenter / corporate)
• I am a mentor
Who am I?
• Responsible for day to day collaboration
  and operations (datacenter / corporate)
• I am a mentor
• I enable
Who am I?
• Responsible for day to day collaboration
  and operations (datacenter / corporate)
• I am a mentor
• I enable
• Remove barriers and encourage shipping
Culture
The old Culture didn’t
    work at Etsy
So what is the new way?
Starts with Hiring
Starts with Hiring
• Manager != smartest person on the team,
  hire smart people
Starts with Hiring
• Manager != smartest person on the team,
  hire smart people
• You need to be more than just a
  technologist
Starts with Hiring
• Manager != smartest person on the team,
  hire smart people
• You need to be more than just a
  technologist
• Experiences count for managers and team
  members
Required
Principles for a DevOps
       Managers
Principles for a DevOps
         Managers
• Accept failures not lower standards
Principles for a DevOps
         Managers
• Accept failures not lower standards
• Доверяй, но проверяй
Principles for a DevOps
         Managers
• Accept failures not lower standards
• Доверяй, но проверяй
• Celebrate success and failures (blameless
  post mortems)
Principles for a DevOps
         Managers
• Accept failures not lower standards
• Доверяй, но проверяй
• Celebrate success and failures (blameless
  post mortems)
• Be open minded
Principles for a DevOps
         Managers
• Accept failures not lower standards
• Доверяй, но проверяй
• Celebrate success and failures (blameless
  post mortems)
• Be open minded
• Move fast (collaboration and deployment)
The Team
The Team
• Flexible. Able to work in a dynamic
  environment anywhere
The Team
• Flexible. Able to work in a dynamic
  environment anywhere
• There is no single variable to success.
  There are many.
The Team
• Flexible. Able to work in a dynamic
  environment anywhere
• There is no single variable to success.
  There are many.
• Team members and managers must know
  they are liaisons for all other teams
How do I manage my
  team during...
Non-Stressful Times
Stressful Times
The Same Way!
The Same Way!
• Failures / outages
The Same Way!
• Failures / outages
• Personality conflicts
The Same Way!
• Failures / outages
• Personality conflicts
• Personal issues
The Same Way!
• Failures / outages
• Personality conflicts
• Personal issues
• Last minute whoopsies
The Same Way!
• Failures / outages
• Personality conflicts
• Personal issues
• Last minute whoopsies
• Unexpected context switching (work)
One on One
“What’s the point? We talk all the time in IRC?”
“I don’t have time, just email me an update.”
NO!!!!!
NO!!!!!
Provide a scheduled outlet for talk (30
minutes minimum)
NO!!!!!
Provide a scheduled outlet for talk (30
minutes minimum)

Respect their time and yours, show up on
time and prepared to discuss the last week
http://www.randsinrepose.com/archives/2010/09/22/
    the_update_the_vent_and_the_disaster.html
Humor
Freedom
Engineers are creative.
So let them be creative....
Freedom but with
        Guidelines
• Communication: send everyone updates
• Ask for help if you need it
• Ask for direction on work
• Day to day work is done (queue, job
  description)
Open Door Policy
Problems Managing People
Problems Managing People
Problems Managing People
• You will have them and each is different
Problems Managing People
• You will have them and each is different
• Stay calm
Problems Managing People
• You will have them and each is different
• Stay calm
• Talk to your peers for advice
Problems Managing People
• You will have them and each is different
• Stay calm
• Talk to your peers for advice
• Think outside the box
Problems Managing People
• You will have them and each is different
• Stay calm
• Talk to your peers for advice
• Think outside the box
• Don’t fear having hard conversations.
  These make you a better manager
“the job of a manager is to be willing to have a
hard conversation, any time during the week
with anyone anywhere.” Marc Hedlund
We also changed our
workflow in operations
Why?
We weren’t shipping enough

Context switching = low morale

“what are you working on?”
Kanban
Kanban
• Provided the whole organization
  Transparency into what we were doing
Kanban
• Provided the whole organization
  Transparency into what we were doing
• Less context switching = better morale
Kanban
• Provided the whole organization
  Transparency into what we were doing
• Less context switching = better morale
• Better throughput of work
Kanban
• Provided the whole organization
  Transparency into what we were doing
• Less context switching = better morale
• Better throughput of work
• Better Prioritization
How Does it flow?
We use a virtual board
Give them tools
         &
Encourage building
collaborative tools!
Devops Tools - managers
• Jira- tickets All can see
• Kanban - workflow that you just saw
• but wait theres more.....
Metrics
Metrics
• We have ~280K now and growing!
Metrics
• We have ~280K now and growing!
• Use open source tools (ganglia, graphite)
Metrics
• We have ~280K now and growing!
• Use open source tools (ganglia, graphite)
• Dashboards are key
Monitoring
• We use tools like Nagios, Pagerduty and
  Pingdom.
Monitoring
• We use tools like Nagios, Pagerduty and
  Pingdom.
• More than ops are on call
Monitoring
• We use tools like Nagios, Pagerduty and
  Pingdom.
• More than ops are on call
    • ops on call rotation
Monitoring
• We use tools like Nagios, Pagerduty and
  Pingdom.
• More than ops are on call
    • ops on call rotation
    • dev on call rotation
Monitoring
• We use tools like Nagios, Pagerduty and
  Pingdom.
• More than ops are on call
    • ops on call rotation
    • dev on call rotation
    • search on call rotation
Human escalation
Asset Management
Chef deployment is
transparent to everyone


          Deployed Chef Change
That wasn’t enough
   collaboration
Eventinator
Let’s review
• Culture
• One on One meeting
• Humor
• Freedom to be creative and explore
• Open Door Policy
• Encourge the use and building of
  collabrative tools
• DevOps Princples for managers
• Be transparent with your work to everyone
My Influences
• Michael Lopp (http://www.randsinrepose.com)
• Kate Matsudaira (http://www.katemats.com)
•   Chad Dickerson (http://blog.chaddickerson.com)

•   John Allspaw (http://kitchensoap.com/)

•   Marc Hedlund (http://blog.precipice.org/)

•   Kellan Elliot-McCrea (https://twitter.com/#!/kellan)
Thank you for listening

     Questions?

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DevOps Picc12 Management Talk