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Travel Oregon Content & Digital Strategy - WACVB Tech Conference 2014

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How Travel Oregon manages digital + content in order to inspire travel to Oregon.

Published in: Travel
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Travel Oregon Content & Digital Strategy - WACVB Tech Conference 2014

  1. 1. (Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)
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  4. 4. Occasional pre-trip questions – either TO or from writer’s account. e.g. “We’re sending Russ and Laura to ride the Old West Scenic Byway….what should they (we) see/do?” Images/stories from the trip (2-3) Either TO or writer’s account Story lives on TO.com Video on YT (w/ abstract + link driving back to story)
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  6. 6. – – –

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