2. The objective is to increase turnover by 50%
through sales promotion ,to clear out slow
sellers and to clear out high inventory units on
the following products;
1. Slow moving lines.
2. Broken assortment of end line products.
3. The current lines.
4. Upsell and cross sell the products.
Price reduction will be undertaken on select
items some to cost price. This will ensure
liquidation of dead lines and push sales of
current lines.
3. Before ,during and post campaign review
will concentrate on;
1. Turnover recorded against sales
target.
2. Closing inventory of reduced
merchandise.
3. Closing inventory of regular
merchandise.
4. Customer basket value and items.
4. The material to be used during the
campaigns include;
1. POP material (Danglers/staff t-
shirts/A4&A3 printouts/Roller banner
for mall outlets).
2. Outdoor banner.
3. Radio advert.
4. Newspaper .
5. Online advertising/influencers.
6. Review the following retail metrics to
understand improvement areas and
effectiveness of project. High score on each
item denotes success;
1. Footfall.
2. Basket hold value and items.
3. Targeted lines sales.
4. Turnover for the period increase above
target.
5. Average sales price for the period.
7. The anticipated potential operational risks
areas before and during the campaign
include;
1. Artwork/Campaign material delay.
2. Sales personnel training.
3. Extension of the sales period.
4. Customer communication during the
period.
5. IT and entire company aware of
8. The promotion will pose various operational
risk aspects to be reviewed;
1. Clear training of personnel before and
during the campaign.
2. Review of the campaign and adjusting
accordingly.
3. Clearly documented anticipated sales
growth target and mitigation plans.
4. Merchandise availability for sale and non
sale.
9. 5. Ensure promotion is ending within the
end month period.
6. Actual inventory position.
7. Clear well thought out Terms and
conditions for the sale for customers to
understand.
8. Marketing material delivered on time.
9. Product return policy and exchange of
marked down merchandise.
10.Company ecosystem aware of
