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‫המותג כפלטפורמה לקידום עיסקי‬
     ‫של חברות תעשיה גלובליות ‬
                ‫‪www.ozbranding.co.il‬‬
‫האתגר: יצירת ערך לחברות תעשיה‬
            ‫הפועלות בשוק הגלובלי‬
‫הדרך: בניית מותג גלובלי חזק הממקד‬
  ‫את היתרונות המבדלים של החברה‬
                          ‫תוצרים: 	‬
      ‫‪ ‬חומרי שיווק למדיות השונות‬ ‫	‬
  ‫‪ ‬מתודות לחיבור כל עובדי החברה‬  ‫	‬
                                  ‫	‬
                   ‫	 בארץ ובעולם‬
“
people don't buy what you do,
they buy why you do it"
Starting with Why, Simon Sinek
‫51 שנות ניסיון בבניית מותגים גלובליים‬
                          ‫לחברות תעשייה‬
   ‫חברת עוז עוסקת כבר 51 שנה בתהליכי‬
       ‫אסטרטגיה ומיתוג ויצירת חומרי שיווק‬
       ‫לחברות תעשייה ישראליות הפועלות‬
                             ‫בשוק הגלובלי.‬
‫צוות החברה מורכב מ 52 מוחות יצירתיים -‬
  ‫מומחים בתחומי אסטרטגיה, שיווק, עיצוב,‬
                       ‫אינטרנט ותערוכות.‬
Elcam
                                             MEDIC AL
                                     Where every thing connects
                                                                  ‫מבין לקוחותינו‬



SUPERIOR MOLDS, MOLDING & ASSEMBLY   HIGH TECH FIRE PROTECTION
VIP   PV
1-3%
                                                         Show 1-3%
                                                      increased power
                                                      output through-
                                                      out unit lifetime

                                      25                                           40%
                                 Maintain peak                                   Retain 40%
                                performance for                                  higher long-
                                    25 years                                   term reflectivity


                                                       PV modules
                                                           made
                                                       with Hanita’s
                                                       backsheets:




                     Last 5 times longer than                                          Save
   Vacuum            with any similar laminate                                         30%    off HVAC
  Insulation                                                                           energy costs
 Panels (VIPs)
  made with
    Hanita
  laminates:

                                                                  Hanita’s solar
                                                                    control
                                                                  window films
Use 85% less space   Are X8 more effective

                                                 X8
                                                                       can:
                     than conventional
                     insulation

                                                        Show
                             Are #1 choice for                                Cut heat build-up
                                                                              and glare by
                             market-leading
                             high energy
                             efficiency
                             refrigerators
                                                        year
                                                        payback              80
Elcam
        MEDIC AL
Where every thing connects
“
    Products are made in the factory,
    but brands are created in the mind"
    Walter Landor
Join us     on
                            a

‫מירי פלד מנהלת סטודיו עוז‬       ‫דינה גדרון מנהלת אסטרטגיה‬          ‫אורית עוז מנכ"ל‬
  miri@ozbranding.co.il            dina@ozbranding.co.il    orit@ozbranding.co.il
          052-6999932                      052-6999935             052-6999933

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OZ - Strategic Branding & Design

  • 1. ‫המותג כפלטפורמה לקידום עיסקי‬ ‫של חברות תעשיה גלובליות ‬ ‫‪www.ozbranding.co.il‬‬
  • 2. ‫האתגר: יצירת ערך לחברות תעשיה‬ ‫הפועלות בשוק הגלובלי‬ ‫הדרך: בניית מותג גלובלי חזק הממקד‬ ‫את היתרונות המבדלים של החברה‬ ‫תוצרים: ‬ ‫‪ ‬חומרי שיווק למדיות השונות‬ ‫ ‬ ‫‪ ‬מתודות לחיבור כל עובדי החברה‬ ‫ ‬ ‫ ‬ ‫ בארץ ובעולם‬
  • 3. “ people don't buy what you do, they buy why you do it" Starting with Why, Simon Sinek
  • 4. ‫51 שנות ניסיון בבניית מותגים גלובליים‬ ‫לחברות תעשייה‬ ‫חברת עוז עוסקת כבר 51 שנה בתהליכי‬ ‫אסטרטגיה ומיתוג ויצירת חומרי שיווק‬ ‫לחברות תעשייה ישראליות הפועלות‬ ‫בשוק הגלובלי.‬ ‫צוות החברה מורכב מ 52 מוחות יצירתיים -‬ ‫מומחים בתחומי אסטרטגיה, שיווק, עיצוב,‬ ‫אינטרנט ותערוכות.‬
  • 5. Elcam MEDIC AL Where every thing connects ‫מבין לקוחותינו‬ SUPERIOR MOLDS, MOLDING & ASSEMBLY HIGH TECH FIRE PROTECTION
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. VIP PV
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. 1-3% Show 1-3% increased power output through- out unit lifetime 25 40% Maintain peak Retain 40% performance for higher long- 25 years term reflectivity PV modules made with Hanita’s backsheets: Last 5 times longer than Save Vacuum with any similar laminate 30% off HVAC Insulation energy costs Panels (VIPs) made with Hanita laminates: Hanita’s solar control window films Use 85% less space Are X8 more effective X8 can: than conventional insulation Show Are #1 choice for Cut heat build-up and glare by market-leading high energy efficiency refrigerators year payback 80
  • 20.
  • 21. Elcam MEDIC AL Where every thing connects
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Products are made in the factory, but brands are created in the mind" Walter Landor
  • 28. Join us on a ‫מירי פלד מנהלת סטודיו עוז‬ ‫דינה גדרון מנהלת אסטרטגיה‬ ‫אורית עוז מנכ"ל‬ miri@ozbranding.co.il dina@ozbranding.co.il orit@ozbranding.co.il 052-6999932 052-6999935 052-6999933