Impetus Analytics - Profile and Capability in a glance. Impetus helps customers Design, Build and Implement Actionable Analytical Solutions that help Rationalize Inputs, Measure Risks, Predict Business Outcomes and Understand Customer Behaviour.

1. impetus analytic e-solutions
building actionable analytical solutions
For more information, please contact:
Karthik Narayanan – kn@impetusanalytics.com / +91-99401-91875

2. Executive Summary
WHATWE DO
Impetus helps customers Design, Build and
Implement Actionable Analytical Solutions
that help Rationalize Inputs, Measure
Risks, Predict Business Outcomes and
Understand Customer Behaviour.
KEY PRODUCTS AND SERVICE AREAS
• Home-grown Cloud enabled Analytics
Platform
• Proven capabilities in CPG, Luxury Retail,
Supply Chain, and Distribution
• Domain specific, Functionally Oriented
Analytical Services
KEY PEOPLE
• Management Team with specific
experience in Technology, Statistics,
and Horizontal Service Delivery
• 10+ Technology specialists with Senior
resources 4+ years in Impetus
• Domain experts, Data Scientists on a
consulting basis
• Executives for Data Asset Management
KEY CLIENTS
• One among Top 3 Marketing and
Media Analytic Services company
• A 40 year old Jewellery and Luxury
Retail firm
• The top 4 Market Research agencies in
India
• World’s Leading source of commercial
information and insight on businesses
About us

3. Services Stack
Data
Visualization
Finance
Statistical
Modeling
Research and Work in
Progress
Optimization Simulation
Retail
• Marketing ROI – Measure
effectiveness of Marketing
campaigns
• Conversion Analysis –
Measure Interest, Intent
and Purchase
• SKU Rationalization
• Next Best Offer
• Purchase Likelihood
Estimate
• Market Basket Analysis
• Credit Scoring and Risk
Analysis / Modeling
• Propensity to Pay on Time
• IRR analysis based on
Product Mix
• Geography based
Profitability
• Cash flow prediction based
on collections probability
• Treasury Services – Precious
Metal Value Assessment
Renewable
Energy
Automotive
Vertical Specialization – for Businesses
Horizontal Offering – for Analytics Partners
Ability to quickly add a new
vertical; Scalable horizontal
offering with home-grown, select
Open-source Tech platforms

4. Technology Stack
Visualization Simulation
Modularized, Uniform Interface
Statistical
modules
Optimization
Engine
Arithmetic
modules
Business Logic
Data
Management
Layer
Data Access Layer
Best-in class technologies carefully
selected for speed-to-market, scalability

5. Case Study – A leading marketing analytics services firm
Value Delivered
• Reduce modeling time by over 70% using
our innovative grid search algorithm
• Easy to integrate to your existing databases
• Ready to use templates for ease of
publishing results
• Build scenarios and compare – social
collaboration within your enterprise to keep
track of what works
Case Study
Effect of interventions by customer and
competition on sales volume
Workbench Setup for data exploration
Model Results exploration and Web-based
scenario builder

6. Case Study - B2B Customer Risk / Credit Analysis
The business problem
• Client is a leading distributor of premier
industrial products & over 4000 customers
• With 7 divisions and a wide segment of
customers, the client engaged Impetus to
help build a comprehensive credit and
collection policy that ensured timely cash
flows keeping in mind the challenging
market conditions
Impetus Framework and Findings
 Visualized and analysed transaction
information from 2008-13
 Different divisions in the company had
drastically different price ranges
 These clusters were pareto-distributed
Case Study
within a division
 Built a classification model based on
customer’s past purchase amount,
payment pattern across product
categories within a division
 Each customer was bucketed into a
maximum of 3 segments depending on
their exposure and purchase frequency
By implementing customer-product appropriate credit terms and an internal
collections strategy, client improved cash flows by 17%

7. Technology Architecture
Data Store
• Store transaction
and summary data
• Impetus enriched
data sources
Data
Harmonization
•Master data
management
•Data transformation
services
Data
Visualization
• Interactive
simulation
•Charting and
reports
Analytics Engine
•Models built using
statistical packages
•Custom analytic
code in advanced
programming
languages

8. Following are some sample services provided in three of our key focus areas
Retail – Consumer goods,
luxury
• Measure effectiveness
of marketing campaigns
• Conversion analysis –
measure interest, intent
and purchase
• SKU rationalization
• Next best offer
• Next best store location
• Purchase likelihood
estimate
• Market basket analysis
– near real-time
optimization for
ecommerce
B2B Distribution /
Logistics / Infrastructure
• Domain research
services
• Environment factor –
research services –
macro-economic
indicators
• Functional analyses –
finance, supply chain,
customer service
• Cross-functional models
– customer stickiness,
on-time delivery
estimate
Financial services
• Credit scoring and risk
analysis / modelling
• Propensity to pay on
time
• IRR analysis based on
product mix
• Geography based
profitability
• Cash flow prediction
based on collections
probability
• Treasury services –
precious metal value
assessment
Services