1. Moving mHealth beyond the handset
• How Bluetooth low energy helps, and
• Some practical mHealth business models
Nick Hunn
See the presentation at:
http://www.mobilemonday.nl/category/events/14/14-talks/

2. Bluetooth low energy
• It’s:
– a NEW radio
– a NEW protocol stack
• Ultra low power
• Small, efficient packets
• Designed for Internet
connected devices

3. Bluetooth low energy
• It’s thrown away:
– application profiles
– high data rates
– high qualification costs
– (compatibility with old devices)
• And,
– made it easy to use
It will transform mHealth

4. It connects simple devices to the web
Your house burnt down at…
My temperature is… I’ve stapled…
Making mHealth devices a realistic
consumer proposition
Your Heart Rate is…
You need to take…
You’ve run…

5. www.patientslikeme.com
mHealth devices ship with a web address…

6. Pedometer
They connect to a generic app on your phone…

7. Internet
which connects them to the web app…

8. then automatically send your health data…

9. We can even redesign everyday objects…
My pulse is…
My blood glucose is…
My temperature is…
…and monitor health unobtrusively

10. mHealth truths #1
it will cost more

11. mHealth truths #1
The only way to cut health costs significantly is to cut
health staff.
Otherwise it’s like building more roads.
In the short to medium term, mHealth is a personal,
additional, discretionary spend.

12. mHealth truths #2
doctors don’t want it

13. mHealth truths #2
They’ve spent over 200 years building up their
professional status.
They’re not going to give it away easily.
To get a toehold, mHealth will need to be disruptive.
Successful business models probably need to avoid
medics and insurers.

14. mHealth truths #3
patients don’t want it

15. mHealth truths #3
If you think they do, why is this funny?
Most patients don’t want to be involved, especially at the
lower levels of chronic disease. They want to be fixed.

16. mHealth isn’t about curing disease
that’s too hard.

17. it’s about what people will pay for.
Maintaining quality of life,
Enhancing self image,
Assuaging guilt.

18. and if you want to make money,
it’s all about compelling services.

19. so let’s look at some business models…

20. The Wisdom of (sick) Crowds
Engage with those patients that DO care,
Use their experience to build compelling feedback,
Consider how to make it Open Source.

21. The Guilty
Look at current models that work (Weightwatchers, etc.).
Target the worried well.
Work out how to use loyalty for ongoing service revenue.

22. The Gullible
Alternative healthcare has less regulation.
Fast development and deployment cycles.
Could become the pornography of mhealth.

23. The Drug Dealers
Our average lifetime pill consumption is 54,000 pills.
Kick the doctors out of the loop.
Monitor and dispense generics directly to the patient.

24. Barriers
The medical profession
Regulation
But mostly…
Your imagination

25. if mHealth is going to work…
we need to stop thinking like doctors,
and start thinking like patients.

26. keep on looking…
there’s a business model somewhere…
nick@wifore.com
blog: www.nickhunn.com