1. Octobert 2018
Impact on a global scale
The business of sleep

2. Octobert 2018
THE DIGITAL HEALTH MARKET IS GROWING

3. Octobert 2018
INCLUDING FOR SLEEP

4. Octobert 2018
BUT THERE IS NOT A LOT OF SUCCESS

5. Octobert 2018
WHY IS THIS?
Picture source: Argonne National Laboratory

6. Octobert 2018
WHY IS THIS?
Picture source: eBay

7. Octobert 2018
WHY IS THIS?
SOFTWARE
DEVELOPERS
ACADEMIC AND
CLINICAL EXPERTS
FUNDERS
AND VCS
USERS AND
PATIENTS

8. October 2018

9. October 2018
ALPHA HEALTH AIMS TO RADICALLY REDUCE THE BURDEN OF
CHRONIC DISEASE
1900 20001920 1940 1960 1980
2000
1600
1200
800
400
0
Mortality rate per 100,000 population
All causes
Minus eight infectious diseases
Source Historical Statistics of the United States

10. October 2018
Cancer
75%
of chronic
disease
Poor
diet
Smoking
Excessive
alcohol
Stress
Lack of
exercise
THE BIGGEST DRIVER OF CHRONIC DISEASE IS EVERYDAY
BEHAVIOUR

11. October 2018
YET THERE IS A PARADOX ABOUT EVERYDAY BEHAVIOURS
>80% of people that are
obese want to lose
weight
±65% obese women
actively trying to lose
weight right now
±90% people trying to
lose weight fail to reduce
their weight long-term

12. October 2018
Not enough
meaning • Simplify and fill-in gaps
Too much
information • Only notice quick changes
We need to act
fast • Favour the familiar
We can’t
remember
everything
• Post-hoc rationalisation
TODAY, WE UNDERSTAND THAT OUR BRAINS SAVE TIME & ENERGY
BY TAKING SHORT-CUTS

13. OUR SHOT
A PERSONAL HEALTH
ASSISTANT THAT DEPLOYS THE
BEST OF SCIENCE AND HUMAN
EXPERIENCE TO HELP YOU LIVE
THE LIFE YOU WANT
OUR MOON
GLOBAL
REDUCTION OF
CHRONIC DISEASE
BY ENABLING 1BN
PEOPLE TO ADOPT
HEALTHIER HABITS
ALPHA HEALTH MISSION AND VISION

14. October 2018
2% adults worry about
their looks so much
they can’t function
±40y in clinic show
CBT (cognitive
behaviour therapy)
works
Alpha Health partnered
with MGH to develop
great digital CBT
WE BRING TOGETHER EVIDENCE & DESIGN

15. October 2018
2nd attempt - Remix - shorter
time to value - in test now
ENGAGEMENT - WINNING THE RIGHT TO BE IN A PERSON’S LIFE
1st attempt at engagement -
Mina - poor retention

16. Octobert 2018
CREATING A PLATFORM THAT LINKS TOGETHER THE ECOSYSTEM
SOFTWARE
DEVELOPERS
ACADEMIC AND
CLINICAL EXPERTS
FUNDERS
AND VCS
USERS AND
PATIENTS

17. Octobert 2018
THANK YOU