This document discusses different methods for protecting designs, including patents, copyright, and trademarks. While these laws protect many creative works, fashion designs are not protected by copyright and are considered "too utilitarian." Copying fashion designs is common and legal, as clothing is seen as having a short lifespan of just one season. While some experts may disagree, the document argues that design copying in the fashion industry is good because it keeps the market competitive and drives the need for new styles each season.

1. copycats & fashion design Patrick Rohlmann Mo Kudeki

3. Patents

4. Copyright

5. Trademark™, ®

7. Literary, Dramatic, Musical/Artistic Work, Films, Broadcasts/Cable Programmes ….

8. Products ….

10. Food industry - recipes ….

11. Fashion industry

12. Automobile industry

13. furnitureindustry

15. It’s only around for one season

16. Clothing is “too utilitarian”…?

18. And this:

19. And this:

20. How it happens

22. 2 separate markets for knockoffs and originals

24. Innovative

25. Honest

26. Durable

27. But it is clearly design

29. More Info: Design in Business: Strategic Innovation Through Design http://boingboing.net/2007/09/22/why-knockoffs-are-go.html http://www.newyorker.com/talk/financial/2007/09/24/070924ta_talk_surowiecki http://www.ted.com/talks/johanna_blakley_lessons_from_fashion_s_free_culture.html http://huntnewsnu.com/2010/04/copyright-protection-for-fashion-design/ Images from: http://www.thelook4less.net/