香港電子商貿發展與前瞻

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信報「全速起動 – 香港電子商貿發展與前瞻」論壇 (2015.9.14)

香港電子商貿發展與前瞻
莫乃光立法會議員
(資訊科技界)

智能手機普及
顧客隨時隨地在線

$321
平均訂單價值
香港電子商貿市場估值 (2014)
35億元

香港網民上網最愛買的是…

全球電子商貿趨勢
跨境購物主導
第三方支付平台
大數據分析
帶動IT服務需求

共享經濟堀起對現有市場帶來衝擊

社交媒體網絡商貿、市務推廣

流動支付服務推陳出新

本地網購平台快速發展

如何保障消費者?
網上保安、資訊安全

謝謝！
charlesmok@charlesmok.hk
Charles Mok
莫乃光

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香港電子商貿發展與前瞻

1. 香港電子商貿發展與前瞻莫乃光立法會議員 (資訊科技界)

2. 智能手機普及顧客隨時隨地在線

3. $321 平均訂單價值香港電子商貿市場估值 (2014) 35億元

4. 香港網民上網最愛買的是…

5. 全球電子商貿趨勢跨境購物主導第三方支付平台大數據分析帶動IT服務需求

6. 共享經濟堀起對現有市場帶來衝擊

7. 社交媒體網絡商貿、市務推廣

8. 流動支付服務推陳出新

9. 本地網購平台快速發展

10. 如何保障消費者? 網上保安、資訊安全

11. 謝謝！ charlesmok@charlesmok.hk Charles Mok 莫乃光

Editor's Notes

流動電話服務用戶滲透率: 228.4% 每天都會用流動電話上網: 96% (亞洲最高) 購物前用流動電話查閱資料: 89% B2C電子商貿增長率: 17% (2014)
香港電子商貿市場估值: 35億元 (2014) 平均訂單價值: $321 (全球平均值: $183)
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