presentation about URL shorten in digital marketing subject,

1. URL Shorteners

2. What is a URL?
Uniform
A uniform or Information
Locator
To access the same data
Resource
Every data in website

3. What is a Shorten URL?

4. Samples of Shortened URLs
http://t.co/Lw6T06gi
https://db.tt/b5gwXppx
http://adf.ly/rlypw
http://goo.gl/rxozgv
http://cur.lv/d5boq
https://youtu.be/rc1gTvhblS0

5. HISTORY
 A 24 years old American
web developer (Kevin
Gilberston)
 By Coming Twitter on July
 With its famous 140
character tweet.
 Bitly
 WordPress’s wp.me in
2009
 Hootsuite’s ow.ly in 2009
 Google’s goo.gl and youtu.
be in 2009

6. How it works?
Adding unique IP
To redirecting the same page.
share the URL
Sharing and connecting new URL with
the real URL.
Tag that URLs
To a little, short and specified codes.
Get URL Location
By adding the real URL which we want
to shrink in the specified blank space.

7. Pros
Memorable
Make links more
memorable with a
custom, short
domain
1
Customization
Customize a
shortened link
To any URL related
to your page.
2
Perfect eye
catch
Add a shortened
URL to a
print piece
3
Identify your
result
Track all the
clicks, see how
things change
over time
4
Easy to Build
find Implement
and share
5

8. Cons
Spammers
love this
To hide their real
identity.
1
Not much trust
Many people
won't—or
shouldn't—click on
shortened URLs
2
Uncomfortable
People who do
click through
might feel
betrayed.
3
Time killer
Takes time to
redirect the
original site
4
Similarity
By adding more and
more URLs to some
sites their
characters are now
approximately same
5

9. Usage Of URL shorteners
In Marketing

10. ANY DEVICE
All features can be
used with any device

11. Easy to Share
share your URL easily

12. Tracking Visitors
779,000
345,540
1,002,990
667,000
1,232,900
200,960
Easily know the
Number of visitors

13. Where these clicks are Coming from?
60
20
20
50
30
20
65
30
5
6030
10
40
30
30
70
20
10
Twitter Dark social

14. Website Sections
44%
31%
29%
16%
2018
Software
Pc
Hardware
Mobile phones

15. Easily Create Dashboard
Which advertising page was benefitable
0
20
40
60
80
100
120
140
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2016 2015

16. Earn money by Shortening
4-8$ for 1000 clicks
8-12$ for 1000 clicks

17. Thank you!

18. Hi everyone
they missed a
character
;No
Questions
Pleas!
Oooops
Sorry