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Assignment Details
Public Health Strategic Plan
Unit Outcomes addressed in this Assignment:
Differentiate among goals, measurable objectives, related activities, and expected outcomes for a public
health initiatives, program, or projects.
Leverage analytical techniques to plan a public health effort.
Articulate an achievable mission, set of core values, and vision.
Course Outcomes assessed in this Assignment:
PU500-2: Discuss the decision-making process used to resolve a public health issue.
Introduction:
As you near the conclusion of this introductory public health course, there are certain emerging skills that you
will demonstrate in a major project. These competencies relate to the decision-making process used by public
health professionals. Therefore, for the Unit 9 Assignment, you will:
Justify a decision to resolve a public health issue.
Employ analytical processes to plan health initiatives.
Construct an evidence-based strategic plan for public health efforts.
Your version of a public health strategic plan will consist of three fundamental parts.
Instructions:
PART 1: Defining the Health Issue
You will begin your strategic plan by defining a specific health issue. Imagine that you are a director or manager
for a public health organization, and you will:
Identify a health issue aligned with Health People 2020.
Discover a specific health issue’s objective per the Healthy People 2020 planning site.
(Please note: You may use the objective that you had evaluated in Unit 3 or select a different objective.)
To demonstrate your ability to define a relevant public health issue, you will perform three skills:
1. Summarize the health topic/issue by magnitude, extent and at-risk populations/communities.
2. Review at least five authoritative sources relevant to the current health issue within a brief literature review.
3. Outline the fundamental importance of addressing the public health issue.
PART 2 - Evaluating the Health Issue (Refer to the detailed breakdown below.)
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After gaining a foundational understanding of the health issue, you will:
Utilize analytical techniques to evaluate ways to address the problem.
Develop evidence to resolve the issue.
Form the basis of an action plan.
To demonstrate your ability to evaluate a public health issue, you will perform three analytical techniques:
Prepare a health problem analysis model for your public health issue.
Conduct a force field analysis to identify barriers or supportive factors.
Illustrate a fishbone diagram to highlight the underlying reasons for the problem.
PART 3 - Create a Strategic plan (Refer to the detailed breakdown below.)
With evidence to support the relevance and importance of your health issue (part 1) and analys ...
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1. 12/31/17, 1(50 PMSample Content Topic
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ssignment.html
Assignment Details
Public Health Strategic Plan
Unit Outcomes addressed in this Assignment:
Differentiate among goals, measurable objectives, related
activities, and expected outcomes for a public
health initiatives, program, or projects.
Leverage analytical techniques to plan a public health effort.
Articulate an achievable mission, set of core values, and vision.
Course Outcomes assessed in this Assignment:
PU500-2: Discuss the decision-making process used to resolve a
public health issue.
Introduction:
As you near the conclusion of this introductory public health
course, there are certain emerging skills that you
will demonstrate in a major project. These competencies relate
to the decision-making process used by public
health professionals. Therefore, for the Unit 9 Assignment, you
will:
Justify a decision to resolve a public health issue.
2. Employ analytical processes to plan health initiatives.
Construct an evidence-based strategic plan for public health
efforts.
Your version of a public health strategic plan will consist of
three fundamental parts.
Instructions:
PART 1: Defining the Health Issue
You will begin your strategic plan by defining a specific health
issue. Imagine that you are a director or manager
for a public health organization, and you will:
Identify a health issue aligned with Health People 2020.
Discover a specific health issue’s objective per the Healthy
People 2020 planning site.
(Please note: You may use the objective that you had evaluated
in Unit 3 or select a different objective.)
To demonstrate your ability to define a relevant public health
issue, you will perform three skills:
1. Summarize the health topic/issue by magnitude, extent and
at-risk populations/communities.
2. Review at least five authoritative sources relevant to the
current health issue within a brief literature review.
3. Outline the fundamental importance of addressing the public
health issue.
PART 2 - Evaluating the Health Issue (Refer to the detailed
breakdown below.)
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After gaining a foundational understanding of the health issue,
you will:
Utilize analytical techniques to evaluate ways to address the
problem.
Develop evidence to resolve the issue.
Form the basis of an action plan.
To demonstrate your ability to evaluate a public health issue,
you will perform three analytical techniques:
Prepare a health problem analysis model for your public health
issue.
Conduct a force field analysis to identify barriers or supportive
factors.
Illustrate a fishbone diagram to highlight the underlying reasons
for the problem.
PART 3 - Create a Strategic plan (Refer to the detailed
breakdown below.)
With evidence to support the relevance and importance of your
health issue (part 1) and analysis to highlight ways
to resolve (part 2), you may now work toward forming a
strategic plan. To complete part 3, you will:
Define the public health VMOSA (i.e., vision, mission,
objectives, strategies, and action plan) for
4. your initiative, program, or project.
Articulate a feasible timeline and necessary resources for each
task in the action plan.
Connect the public health initiative, program, or project with a
stakeholder analysis.
Please collate parts 1, 2, and 3 into a Microsoft Word document
in APA Style.
Grading Criteria
Be sure to review the grading rubric for this Assignment in the
Course Resources.
Submitting Your Work
Submit to unit dropbox.
Detailed breakdown of Part 2:
Section 2.1 - Health Problem Analysis: This section will require
you to create a flow chart. If using
Microsoft Office 365 (or 2016), you may use the “horizontal
labeled hierarchy” SmartArt option,
accessible from the “SmartArt” area of the “Insert” tab. You
may find many resources on the Internet
by searching for “Health Problem Analysis Model” or “Health
Problem Analysis Worksheet” but
here is a resource:
http://www.orau.gov/cdcynergy/soc2web/Content/activeinforma
tion/resources/SOC_h
ealth_problem_analysis_worksheet2.pdf. You should place
your HP2020 objective as the “health
problem” and populate the follow chart with risk factors and
direct/indirect contributing factors. For
5. your HP2020 objective, you should have 2 risk factors listed, 3
direct contributing factors per risk
factor (6 total), and 3 indirect contributing factors per direct
contributing factor (18 total). When you
complete the flowchart, please be concise and remember to label
the levels as “health problem,” “risk
factors,” “direct contributing factors,” and “indirect
contributing factors.” (This figure should take up
about 1 page in length.)
Section 2.2 - Force Field Analysis: Force field analysis is a very
common technique to further
understand the forces that affect a health issue. It is rather
simple to complete too. See
http://www.orau.gov/cdcynergy/soc2web/Content/activeinforma
tion/resources/SOC_health_problem_analysis_worksheet2.pdf
http://www.orau.gov/cdcynergy/soc2web/Content/activeinforma
tion/resources/SOC_health_problem_analysis_worksheet2.pdf
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http://literacy.kent.edu/eureka/strategies/force_field_analysis.pd
f for more information. You may
complete the force field analysis in Microsoft Word by using
the various shapes available under the
“Insert” tab. (This figure should take up about 1 page in
length.)
Section 2.3 - Fishbone Diagram: Fishbone diagram is a
technique used to understand the “cause and
effect” relationships across a system, organization, or
6. community/population. See
http://www.health.state.mn.us/divs/opi/qi/toolbox/fishbone.html
for more information. Create a
Fishbone Diagram with your HP2020 as the “main problem” in
the box of the Fishbone Diagram.
Create at least 5 categories that diverge from the horizontal
line. Finally, flesh out each category with
at least 2 subcategories each. See example in the link provided
for high-quality work. (This diagram
should take up about 1 page in length.)
Detailed breakdown of Part 3:
Leaders must be able to apply strategic thinking as it relates to
public health initiatives, interventions, or
programs. Strategic thinking involves the ability to align efforts
with an organization’s broader vision or mission.
This will always require an evidence-based approach -- the
ability to make decisions based on tangible data
rather than “whims” or “instinct” or what may seem like
“common sense.” After completing part 2, you should
have a keen understanding of using an evidence based approach.
In public health, you will often define the public health
project’s vision, mission, objectives, strategies and action
plan(s). This is sometimes abbreviated as VMOSA or strategic
planning. Strategic planning is a technique used
in decision making and leadership within health organizations.
Additionally, you may find this site helpful:
http://ctb.ku.edu/en/table-of-
contents/structure/strategic-planning/vmos a/main
To ensure that you have completed all parts of the VMOSA,
please review this checklist:
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
7. planning/vmos a/checklist
You may also conduct an Internet search (Google) with the
keywords “Public Health VMOSA PDF
.Gov” to find additional resources.
Sections of Part 3:
Section 3.1 - Vision statement: You will participate in creating
the vision statement for the proposed
public health project. Vision statements are about the best
possible outcome. This would be phrased
as “where you want to end up.” See http://ctb.ku.edu/en/table-
of -contents/structure/strategic-
planning/vision-mission- statements/main for more
information. Your vision statement should be
introduced by a one-paragraph explanation on the context for
the vision. This vision statement (i.e.,
short phrase or sentence) will then follow the explanation.
Section 3.2 - Mission statement: The mission statement should
convey the purpose of the project:
“what” is going to get accomplished and “how” the project will
be completed. See
http://ctb.ku.edu/en/table-of -contents/structure/strategic-
planning/vision-mission-statements/main
for more information. Your mission statement should be about
1-2 sentences in length, with a
preceding introductory paragraph explaining the mission.
Section 3.3 - Objectives: The objectives are the means by which
the mission and vision are
achieved. See http://ctb.ku.edu/en/table-of -
contents/structure/strategic- planning/create-
objectives/main for more information. Public health project
objectives can be behavioral,
community-level outcome, or process oriented. Please create at
least 6 objectives total, with at least 2
behavioral, 2 community-level outcome, and 2 process oriented
8. objectives. Objectives should be
preceded with an introductory paragraph. Each objective should
use the S.M.A.R.T.+C approach as
indicated in the Community Toolbox link. You should outline
your objectives by orientation
http://literacy.kent.edu/eureka/strategies/force_field_analysis.pd
f
http://www.health.state.mn.us/divs/opi/qi/toolbox/fishbone.html
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/vmosa/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/vmosa/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/vmosa/checklist
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/vmosa/checklist
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/vision-mission-statements/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/vision-mission-statements/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/vision-mission-statements/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/vision-mission-statements/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/create-objectives/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/create-objectives/main
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9. (behavioral, community-level, and process).
Section 3.4 - Strategies: The strategies deployed in a public
health project inform on the ways in
which the objectives are met. Strategies may be broad or
specific. Broad strategies usually entail
larger concepts or tasks, such as health policy/advocacy, media
campaigns, social marketing,
community/neighborhood organizing, and building a coalition
among community stakeholders. The
broad strategies would require separate planning and smaller
project management approaches.
Specific strategies usually address a tactic to address a specific
area of concern, such as particular
policy changes, addressing health access or barriers, or
providing health education/promotion efforts.
Public health efforts should foster various strategies in meeting
objectives. Therefore, provide a list
of 4 strategies (one phrase or sentence in length), with at least 2
broad strategies and 2 specific
strategies. Your strategies should be preceded by an
introductory paragraph. See
http://ctb.ku.edu/en/table-of - contents/structure/strategic-
planning/develop-strategies/main for more
information. In particular, please ensure each strategy meets the
criteria outlined in this web resource
from the Community Toolbox.
Section 3.5 - Action Plan: Your action plan will detail the
specific inputs, process, outputs and
results needed to support your public health initiative,
intervention or project. See
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/develop-ac tion-plans/main for
more information. Although this section can be lengthy, you
will use a tabular approach as
exemplified in this resource:
10. http://eclkc.ohs.acf.hhs.gov/hslc/tta-
system/operations/docs/sample-ac
tion-plan.pdf. Therefore, you will create a table with 9
columns: (1) Objective; (2) Strategy; (3)
Action Step; (4) Responsible Party; (5) Anticipated Deadline;
(6) Funding Needed; (7) Other
Resources Needed; (8) Potential Barriers, Resistance, or
Challenges; and (9) Potential Collaborators.
Your table should contain at least 10 action steps. (Note: You
do not need exact funding amounts, an
estimate will suffice for this Assignment.)
Template:
Objective Strategy Action Step Assigned to: Deadline Budget
Resources Challenges Collaborators
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/develop-strategies/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/develop-strategies/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/develop-action-plans/main
http://ctb.ku.edu/en/table-of-contents/structure/strategic-
planning/develop-action-plans/main
http://eclkc.ohs.acf.hhs.gov/hslc/tta-
system/operations/docs/sample-action-plan.pdf