2. hello
geoff bremner
president/ceo

3. what you need
to know about
mobile (apps)
apps&apps
NoDE Event June 17, 2010

4. one of
many mm
marketing
strategy

5. mobile
pillars email
txt/sms
apps
mm
social adverts
mobile
web

6. nielsen facts
Source: 2010 US media industry fact sheet

7. app
txt/sms
email apps
mm
insights
social adverts
mobile
web
apps

9. don’t confuse
app revenue
with your
opportunity

10. smartphone os global market share (2009-end)

11. Apple isn’t as
prevalent as
you might
think

12. Source: Flurry

13. know the
difference
between
usage & app
loyalty

14. where’s this all
headed?

15. apps empower
a context-aware
marketplace

16. golden
triangle
location
personal real-time

17. where
to start?
what’s in it for your customer
business objectives

18. the roadmap to building a
golden app
revenue create
growth marketplace
map strategy experiment evolve to
ecosystem identify implement to find involve
relationships what’s
partners more
cost identify sustainable
efficiency marketplace
infrastructure

19. thank you
gbremner@modernclimate.com