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Life Sciences agile brand management

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Agile brand management is a necessity in today’s Life Sciences competitive environment. It enables Brand leaders to adjust quickly and adapt to a very competitive marketplace. Find out more from Pharma Executive and Model N.

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Life Sciences agile brand management

  1. 1. AGILE BRANDMANAGEMENTFor Life Sciences Brands www.modeln.com
  2. 2. Agile DefinitionMerriam-Webster:• 1: marked by ready ability to move with quick easy grace <an agile dancer>• 2: having a quick resourceful and adaptable character <an agile mind>
  3. 3. WHY AGILE BRANDMANAGEMENT?
  4. 4. Agile brand management is anecessity in today’s LifeSciences competitiveenvironment. It enables brandleaders to adjust quickly andadapt to a very competitivemarketplace
  5. 5. WHAT LEADS TO AGILITY?
  6. 6. • Corporate approval and guidance to enable Marketing and Sales teams• Clear ownership: someone makes the final decisions and removes roadblocks• A shared understanding of brand performance across Sales and Marketing• …and several others
  7. 7. WANT TO LEARN MORE?
  8. 8. Join Pharma Exec and Model NThe path to agile brand management Live Webcast Thursday Oct 25, 2012 2 p.m. EDT (11 a.m. PST) Register here
  9. 9. www.modeln.com

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