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(Graham Brown mobileYouth) The Lounge Group

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Graham Brown
Graham Brown

James Layfield of the Lounge Group in UK outlines Santander Regional Bank Youth Marketing Case Study.

BusinessEconomy & Finance
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Step into the Lounge
Peer Network: 10,000 under 35s Insight • Immersive insight studies • Co-creation workshops • Brainstorming & testing ideas Activation • Peer to peer execution • Peer influencers
Influencer Network Girls Aloud Mighty Boosh Gok Wan Alex Walker Riz Harcus AKA Eastbourne Ami Barwell Celebrities Major Players Local Heroes Insight • Immersive insight studies • Co-creation workshops • Brainstorming & testing ideas Activation • Influencer programmes Trevor Sorbie Johno Verity Skinnyman
Client Brief Peer Insight Testing Insight Bringing it all together Client Brief The Big Idea Activation
Big idea PR Events & Experiential Social Media Retail Engagement channels
You’re in good company
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Inspired Choice Digital: SNS, twitter, YouTube Online BA’s In branch POS Staff Comms PR: Print, TV, Online, Radio Experiential: shopping centres & colleges Events: masterclasses
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inspired Choice
Download Charts, Data and Stats on Youth Mobile Culture http://www.MobileYouthReport.com

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