As you can probably see and hear Iâm near American nor Youth, so how am I qualified to be here today? Well, I may look 38 but Iâm actually 21⌠But seriously, we established mobileYouth in 2001 when the idea of young people using cell phones was unheard of in the West. But since then weâve grown and now work with companies all over the world â from the USA to Brazil to South Africa to Japan. Consequently, weâve need to expand our research partnerships and in 2007 we formed the Youth Research Partners â a network of likeminded youth agencies which now is operational in 25 countries. 2 YRPs are based here in the USA â and itâs their on the grounds, local insights of American youth mobile culture Iâll be sharing today. I have some insights which I think youâll have never seen before â stuff which may leave you with more questions than answers. This is what we love doing here at mobileyouth â weâre cultural observers. Iâm the kind of guy who will sit in a cafĂŠ and take in the body language of everybody sitting in the room. Have you ever done that? The better you get at it the better you are at reading cultural codes â such as âwho is the leader of this group?â, âwhat is she *really* saying?â, âwhy is he sitting like that?â So, if youâre also curious like me then I hope youâll enjoy the next 30 minutes as we take part in a whirlwind journey into the world of American Youth Culture
As you can probably see and hear Iâm near American nor Youth, so how am I qualified to be here today? Well, I may look 38 but Iâm actually 21⌠But seriously, we established mobileYouth in 2001 when the idea of young people using cell phones was unheard of in the West. But since then weâve grown and now work with companies all over the world â from the USA to Brazil to South Africa to Japan. Consequently, weâve need to expand our research partnerships and in 2007 we formed the Youth Research Partners â a network of likeminded youth agencies which now is operational in 25 countries. 2 YRPs are based here in the USA â and itâs their on the grounds, local insights of American youth mobile culture Iâll be sharing today. I have some insights which I think youâll have never seen before â stuff which may leave you with more questions than answers. This is what we love doing here at mobileyouth â weâre cultural observers. Iâm the kind of guy who will sit in a cafĂŠ and take in the body language of everybody sitting in the room. Have you ever done that? The better you get at it the better you are at reading cultural codes â such as âwho is the leader of this group?â, âwhat is she *really* saying?â, âwhy is he sitting like that?â So, if youâre also curious like me then I hope youâll enjoy the next 30 minutes as we take part in a whirlwind journey into the world of American Youth Culture
Which 5 key trends in youth mobile culture do you need to know about today? Cell phone ownership, spending trends, influence and innovation.