mobileYouth Asia: 10 youth behavior trends for 2011

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10 youth behavior trends you cannot miss for 2011 from mobileYouth Asia. Get the presentation by signing up for the newsletter at http://www.mobileyouth.asia

Business Technology

MOBILEYOUTH""ASIA"2011"

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MOBILEYOUTH""ASIA"2011"

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THE MOBILEYOUTH 2013 REPORT

Want more trends?

MOBILEYOUTH
youth marketing mobile culture since 2001

THE MOBILEYOUTH 2013 REPORT

youth marketing insights for handset brands,
content providers and operators

features:
29 reports
400+ pages
data, charts, cases

mobileYouth:
tracking youth & mobile culture since 2001

MOBILEYOUTH
youth marketing mobile culture since 2001

THE MOBILEYOUTH 2013 REPORT

http://www.mobileyouth.org

MOBILEYOUTH
youth marketing mobile culture since 2001

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2. #1:(Discovered(( by(Youth( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(MISS3UNIQUE( HTTP://WWW.MOBILEYOUTH.ORG"

3. YOUNG(ASIANS(ARE( CONSTANTLY(LOOKING( TO(DISCOVER(NEW( TOOLS(AND(SPACES(TO( ENABLE(THEIR(SOCIAL( MOBILEYOUTH""ASIA"2011" LIVES( ©"MOBILEYOUTH"2011" SOURCE:(KAMSHOTS( HTTP://WWW.MOBILEYOUTH.ORG"

5. THEY(ARE(LOOKING(TO( FULFILL(TWO(BASIC(NEEDS( • NEED(TO(BELONG( • NEED(TO(BE(SIGNIFICANT( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ILQUOQUO( HTTP://WWW.MOBILEYOUTH.ORG"

7. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" IN(SEARCH(FOR(SOCIAL(CURRENCY,(THEY( OFTEN(HACK(EXISTING(TRENDS(TO( FULFILL(THEIR(NEEDS( FLICKR:(SAHRIZVI( HTTP://WWW.MOBILEYOUTH.ORG"

8. DISCOVERY"AND" ADOPTION"OF"BBM"BY" YOUNG"ASIAN"MOBILE" USERS"IS"AN"EXAMPLE"OF" YOUTH"DRIVEN""CULTURE' MOBILEYOUTH""ASIA"2011" HACK." ©"MOBILEYOUTH"2011" " BBM"PROVIDES"THE" SOCIAL'CURRENCY"THAT" MAKES"BLACKBERRY" HANDSETS"THE"YOUTH" CHOICE." " YOUNG"ASIANS" DISCOVERED"BBM" FLICKR:(MOOMY( HTTP://WWW.MOBILEYOUTH.ORG"

9. #4:(From(Dialogue(( to(Youthsourcing( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ZEPHYRANCE( HTTP://WWW.MOBILEYOUTH.ORG"

10. BRANDS(NEED(TO( INVOLVE(YOUTH(IN( MARKETING(AND( PRODUCT(DEVELOPMENT(( MOBILEYOUTH""ASIA"2011" TO(TAP(THE(PROCESS(OF( ©"MOBILEYOUTH"2011" DISCOVERING(SOCIAL( CURRENCY(THROUGH( CULTURE(HACKS( FLICKR:(RUFO_83( HTTP://WWW.MOBILEYOUTH.ORG"

11. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #5:(Displaced(( &(Disconnected( FLICKR:(TOKYO(JAPANTIMES( HTTP://WWW.MOBILEYOUTH.ORG"

12. DISPLACED(FROM(THEIR( HOMES(IN(PURSUIT(OF( EDUCATION(&(CAREER,( YOUNG(ASIANS(ARE( INCREASINGLY(LOOKING( MOBILEYOUTH""ASIA"2011" FOR(NEW(‘COMMUNAL( ©"MOBILEYOUTH"2011" SPACES’( FLICKR:(FILTRAN( HTTP://WWW.MOBILEYOUTH.ORG"

13. #6:(Permission(( Assets( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(PANDAPERICOLOSO( HTTP://WWW.MOBILEYOUTH.ORG"

14. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" PERMISSION(ASSETS(ARE( OFFLINE(&(ONLINE( ‘SPACES’(THAT(BRANDS( CAN(BUILD(TO(ENGAGE( FLICKR:(SPACELION( YOUNG(ASIANS( HTTP://WWW.MOBILEYOUTH.ORG"

16. LIKING(A(BRAND(IS(NOT( ENOUGH.(YOUNG(ASIANS( WANT(TO(‘LOVE’(THE( BRAND(AND(SHARE(IT( WITH(THEIR(FRIENDS( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(BASS3N3ROLL( HTTP://WWW.MOBILEYOUTH.ORG"

18. FANS(ARE(A(SUBSET(OF( CUSTOMERS(WHO(LOVE(THE( BRAND.(( FANS(MAY(OR(MAY(NOT(BE( LOUD,(BUT(ARE(ALWAYS(LOYAL( MOBILEYOUTH""ASIA"2011" AND(SHARE(THE(BRAND( ©"MOBILEYOUTH"2011" EXPERIENCE(WITH(PEERS.( FLICKR:"CLIFF"CHENG"LF" HTTP://WWW.MOBILEYOUTH.ORG"

19. #9:(Young( People(are(the( Brand(&(the( MOBILEYOUTH""ASIA"2011" Media( ©"MOBILEYOUTH"2011" FLICKR:"JRWOOLEY6" HTTP://WWW.MOBILEYOUTH.ORG"

20. YOUNG(PEOPLE(ARE( ALREADY(WEARING,(EATING( OR(USING(YOUR(PRODUCTS( AND(PROMOTING(IT(TO( THEIR(PEER(NETWORK.( MOBILEYOUTH""ASIA"2011" STOP(SPENDING(ON(BIG( ©"MOBILEYOUTH"2011" BUDGET(ADS(AND(HELP( THEM(TALK(ABOUT(YOUR( BRAND.( FLICKR:"JRWOOLEY6" HTTP://WWW.MOBILEYOUTH.ORG"

21. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #10:(Social( Exchange( FLICKR:"PATRICK"DONOVAN" HTTP://WWW.MOBILEYOUTH.ORG"

22. SOCIAL(EXCHANGE(IS(WHEN( BRANDS(HAVE(A( MEANINGFUL(RELATIONSHIP( WITH(YOUNG(PEOPLE.((( IT(STARTS((AT(THE(POINT(OF( MOBILEYOUTH""ASIA"2011" PURCHASE.( ©"MOBILEYOUTH"2011" FLICKR:(SINKDD( HTTP://WWW.MOBILEYOUTH.ORG"

23. THE MOBILEYOUTH 2013 REPORT Want more trends? MOBILEYOUTH youth marketing mobile culture since 2001

24. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001

25. THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

mobileYouth Asia: 10 youth behavior trends for 2011

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