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YouthResearchPartners.com 50Youth Award Nominee
PERMISSION ASSETS




    YouthResearchPartners.com 50Youth Award Nominee
CHALLENGE



                 GROW THE FANTA IMAGE FROM AN
                  EXCLUSIVE KIDS BRAND INTO ONE
                  THAT INCORPORATES THE VIBRANT
                  YOUNG     ADULT   POPULATION  IN
                  KENYA
YouthResearchPartners.com 50Youth Award Nominee
SOLUTION
                           EXPERIENTIAL EVENTS THAT
                            FOCUSED ON HIGH SCHOOL
                               DANCING AND SINGING
                                      COMPETITIONS


YouthResearchPartners.com 50Youth Award Nominee
RESULTS
                                 REGIONAL     WINNERS
                                 PERFORM    AT    THE
                                 NATIONAL THE CHAGUO
                                 LA TEENIEZ AWARDS IN
CLICK HERE TO PLAY VIDEO         FRONT OF THOUSANDS

   YouthResearchPartners.com 50Youth Award Nominee
YouthResearchPartners.com 50Youth Award Nominee
RESULTS
                                 FANTA RANKED #2 IN
                                VOLUME SALES BEHIND
                                THAT OF THE FLAGSHIP




YouthResearchPartners.com 50Youth Award Nominee
NGARUIYA GITHEGI
                         TEENWISE MEDIA




  “ULTIMATELY, FANTA CREATED KENYA’S VERY
  FIRST TEEN CELEBRITIES WHO SERVED UP AS
  BRAND AMBASSADORS. THEY WOULD BE SEEN
  DRINKING AND HOLDING FANTA BOTTLES, AND
  WOULD HEADLINE ALL FANTA CONCERTS.”


YouthResearchPartners.com 50Youth Award Nominee
YOUTH RESEARCH
PARTNERS IS PROFILING THE
  BEST STORIES IN YOUTH
    MARKETING TODAY




    TO VIEW MORE CASE
    STUDIES CLICK HERE

YouthResearchPartners.com 50Youth Award Nominee

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(mobileYouth) Fanta Kenya Case Study

  • 2. PERMISSION ASSETS YouthResearchPartners.com 50Youth Award Nominee
  • 3. CHALLENGE GROW THE FANTA IMAGE FROM AN EXCLUSIVE KIDS BRAND INTO ONE THAT INCORPORATES THE VIBRANT YOUNG ADULT POPULATION IN KENYA YouthResearchPartners.com 50Youth Award Nominee
  • 4. SOLUTION EXPERIENTIAL EVENTS THAT FOCUSED ON HIGH SCHOOL DANCING AND SINGING COMPETITIONS YouthResearchPartners.com 50Youth Award Nominee
  • 5. RESULTS REGIONAL WINNERS PERFORM AT THE NATIONAL THE CHAGUO LA TEENIEZ AWARDS IN CLICK HERE TO PLAY VIDEO FRONT OF THOUSANDS YouthResearchPartners.com 50Youth Award Nominee
  • 7. RESULTS FANTA RANKED #2 IN VOLUME SALES BEHIND THAT OF THE FLAGSHIP YouthResearchPartners.com 50Youth Award Nominee
  • 8. NGARUIYA GITHEGI TEENWISE MEDIA “ULTIMATELY, FANTA CREATED KENYA’S VERY FIRST TEEN CELEBRITIES WHO SERVED UP AS BRAND AMBASSADORS. THEY WOULD BE SEEN DRINKING AND HOLDING FANTA BOTTLES, AND WOULD HEADLINE ALL FANTA CONCERTS.” YouthResearchPartners.com 50Youth Award Nominee
  • 9. YOUTH RESEARCH PARTNERS IS PROFILING THE BEST STORIES IN YOUTH MARKETING TODAY TO VIEW MORE CASE STUDIES CLICK HERE YouthResearchPartners.com 50Youth Award Nominee

Editor's Notes