In my presentation at #COPYCON 2017, I shared my tips and advice for turning inspiration into profitable action. Because going to a conference is all very well and good but what happens then? How do you distill the new ideas and inspiration into tasks that benefit your business. And then how do you make those ideas actually happen. That's what I covered in my live cross from California.

1. Turning today's inspiration
into
profitable action

2. 10 minutes and counting…
• Preventing your brain from melting
• Separating good ideas from great ideas
• Making great ideas actually happen
• Inspiration versus envy

4. TAKE ACTION
Make time to recover.
Put your notes aside for a day or so.
Notice any ideas that keep scratching your brain.

6. TAKE ACTION
Go through your notes.
Separate ideas from general notes.
Then, review those ideas against your goals to
create a short list of ideas you’ll action.

8. TAKE ACTION
Prioritise your shortlist of ideas and
break them into tasks.
Schedule time to get that shit done.

10. TAKE ACTION
Take a chill pill.
Look at others but don’t look too long.
Focus on your own goals to stay
motivated.

11. Let’s recap
1. Give your brain time to recover from the conference.
2. Short list ideas that will help you achieve your goals.
3. Break your idea into tasks and schedule regular time to do them.
4. To stay motivated, focus on your own goals and getting there, not
what other people are doing.
That’s all…. Or is it?

13. TAKE ACTION
At the end of the day,
write down five people you will follow up with
and do it within a week.

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