Project proposalTitleThe Study of visual communication and strategies to induce desires in consumer.ThemeWhat urban issues that have caught your attention and you like to address?Background In urban people are quite busy to make their own food and they prefer to get from the restaurant. Whenwe going to the restaurant we wants to feel comfortable and enjoy our meals. How we can find the goodrestaurant with our condition is interesting question for food lovers. There is many answer for this question.Decoration and design is one of reasons people attractive to the restaurant. Design the restaurant directlyaffects on the guest’s feels .In restaurant ,design may be able to contribute to happier guests, higherspending, and capture memory for coming back again. Understanding the customer vision’s give usunique power to the development of many new forms of visual communication to attract the customer. Inmy research I’m going to focus on visuals communicate in restaurant .I remember The old fisher man saidfish captured by net and human captured by his eyes. I wants to find what’s make the restaurant especialand successful ,and why people make it as the favorite place ,when they have plenty of choices .I want tofind what people want to see and what we can show them to see in the restaurant. visual is The emotionalconnection and give us the desire to evaluate and eat in the restaurant . Maybe for the first look is not soimportant ,but this is part of our rooting life.Maybe we not put our attention on this,and we deal with this;somehow unconsciously we care about it.Problem Identification.why in the restaurant after we receive our order, somehow we realize its not the one we saw at the menu..why after we become full the attracted image is not attractive any more.. why visual help us to make decision to select the food..what is the relation between visual and other senses. How visual can affect on other senses.why decoration is important .why people like to have decorated food Instead good quality food.
Aim and ObjectivesTo get attention about ordinary life And find the answer for some old questions. why im not thinkingabout the obvious thing around me. To learn visual communication and make research and improve myknowledge .I hope at the end of this semester I find some answer for my curiosity and concern.Identifying the message behind the visual communication help us to make the smart choice and help usto make decision .I want to learn how we can make the interesting and attractive environment.Ideation and Concept:The first phases of the project was understanding the requirements, understanding the topic,researching and coming up with an idea and concept .Find the reference and Coming up with the idea on how to establish.To create meaningful message for the user and save the audience time.In the process of creating this application, I like to expose myself to the processes of critical thinkingand put myself in the position to come up with the better ideas and deal with my work much clear.MotivationWhen we know about visual communication ,we understand better about our environment .Visual communication also raises the living standard for consumers.Visual design also convince consumers to attracted the quality of the products and help the consumer tomake the smart decision in his condition, something like finding the best product with the fair price.Target AudienceAll people in media industries, especially media students.Digital Art ApproachVideo mapping, Installation ,net art ,video art.
Research & analysisHow visual can communicate with people, to save consumer time and money?By understandable content, visual can communicate with people, to save consumer time and money. How visual can communicate with people, to save consumer time and money5045 46.2 46.2 46.2403530 30.82520 How visual can communicate with15 people, to save consumer time10 and money 5 0 By honesty By good By All elements are advertising understandable effective content How visual can create desire into the consumers mind By followingHow visual can create desire into the consumers mind? the consumer By ImageBy provide the different model and give other choices visual can create desire into the expectation advertisingconsumers mind. 22% 26% By proper By provide the introduction different 22% model and give other choices 30%
Research & analysis How visual communication encourages people to concern about the product? Visual communication with Create familiarity between product and vision produce and encourages people to concern about the product. How visual communication encourages people to concern about the product How visual communication encourages people to concern about the product 57.1 42.9 35.7 28.6 whats happen if you buy the product and after that realize its Show them the Encourage people Give the chance Create familiarity power of none to trust the vision to the consumer with product and not the one looking for verbal sense for imagination vision communication You get upset and don’t You try to know what to return the do productWhats happen if you buy the product and after that realize its not the one you looking for? You tell otherAccording to survey ,after student buy the product and use payment and somehow they people andfeel its not the one they looking for , student going to deal with that and use it without inform them to avoid thatattempting to do something else. when one buys an item and feels regret about the productpurchase they don’t wat to return or buy the new one or replace it with something else. Somehow youAs long as get the purchase they try to accept and use it. In the art world we are deal with that and use itresponsible for our audience, we should give them something nice they deserve,because audience don’t have the chance to reject our project ,this is our chance toworking hard and present something they will accept that.
Research & analysis 60 50 50 50 which element in the market mostly induce desire on you? 40 35.7 Student choose high quality product first and they follow 28.6 30 another alternative like low price and Good quantity and 20 Good looking material Quality is important to organizations 10 and their customers; people like quality products and quality 0 enhances business reputations. However do not equate quality low price Good quantity High quality Good looking with expensive, as price is simply the amount the seller wants material to charge for their product. Quality is a very personal thing, one which element in the market mostly induce desire on you persons view of what features make a quality product will be different to another persons view of quality. In general quality features can be split into two groups tangible features which you can see or assess and intangible features which can not be seen and are a matter of personal opinion. How visual communication can encourage people to participating in the production 70 How visual communication can encourage people to participating in the production? 60 50 By collecting the user though and visualize it, visual communication can encourageAxis Title 40 people to participating in the productivity. 30 20 10 How visual communication 0 can encourage people to By making Import user By making By collecting participating in the the party and though into the visualize the user production following the the visual competition though and people diagram visualize it comments Axis Title
Research & analysis How to use visual communication in the How to use visual communication in the proper way in our society? We show the product is the part of society this is use visual To be honest way in our society proper communication in the proper way in our society. with client into the board 60 50 40 30 To show the 20 product is the 10 How to use visual part of society 0 communication in the proper way in our society To find the To Use it as strategies to the cultural induce desire context in consumer Why Products which are heavily advertised are expensive and hard to catch 60 40 20 0Why Products which are heavily advertised are expensive and Because thathard to catch? merchandise is the Because producer best wants to persuade Because the desire on consumer product is valuable The make illusionThe producer wants to persuade desire on consumer by and they investing because productoffer the Products which are heavily advertised and expensive. don’t have the value Why Products which are heavily advertised are expensive and hard to catch
Idea developmentAndy Warhol And Mona Lisa He used strawberry jam and peanut butter to redesign Mona Lisa with his style I got some idea from his point of view and use it for coca cola product. It is no surprise that her mysterious smile and worldwide fame would have captured Warhols attention.
Contextual studiesMaking the sculpture is the branch of the visual arts thatoperates in three dimensions. In this project the people look atthemselves at the bottle ,in this process create distinguishimage blurring the interface between art, commerce and desire
Final SynopsisIn urban people are quite busy to make their own food and they prefer to get from restaurant. When we going to therestaurant we wants to feel comfortable and enjoy our meals. How we can find the good restaurant with our conditionis interesting question for food lovers. There is many answer for this question. Decoration and design is one of reasonspeople attracted to the restaurant. Design the restaurant directly effect on the guest’s feels .In restaurant, designmaybe Pursuit guests to be happier, encourage them to higher spending, let them capture memory for coming backagain. Understanding the customer vision’s give us unique power, to develop of many new forms of visualcommunication, to attract the customer. In my research I’m going to focus on visuals communicate in fast foodrestaurant like MacDonald’s. I remember The old fisher man said fish captured by net and human captured by hiseyes. I wants to find what’s make the MacDonald’s restaurant especial and successful ,and why people make it as thefavorite place ,when they have plenty of choices .I want to find what people want to see and what we can show them tosee in the restaurant. visual is The emotional connection and give us the desire to evaluate and Judgment . Maybe forthe first look when we look at this case we realize it’s obvious ,but this is the part of our complicated sense that makeseverything clear .probably we don’t have any specific answer for it because its relate to human sense. Visual signs canhelp people to save time and energy and money to make the right decision and avoid them to repeat the mistake , butsometimes can also create false images in a consumers mind, making them buy material things that not necessities intheir life also visual communication can plays with the emotions of general public and encourages people to think thatbuying and just be user of the product, without encourage them to produce. The question is Why Products which areheavily advertised are expensive, because the cost spent for advertising or because of product quality? Learning aboutwhy some people receive the thing that they don’t like it or something not healthy for them ,and that is cause of thewaste money and natural resources and if we know about visual communication and read the visual signs we find theevaluation sense to judge and decide ,and we find what good for us and what is won’t , also we save money and try tohelp other people as well. And designer responsibility is to realize product he design is relevant to the real product headvertise it or not. Advertising is one of the reason urban economic grows .And honesty grows human honor .it will soice if both side (consumer and producer) closely share about their facts and knowledge and product togather. Its helpcompany success get the good profit also makes customer happier and let them to have the good decision. In moderncities like the kuala lumpur they have especially attention on this industry because it makes the job and gives the goodincome and good choices and smart decision to everyone. Somehow advertising is the lifeblood of the media and bigcompanies like MacDonald’s and coca cola used this media technique to become stronger and much more popular .