1. Project proposal
Title
The Study of visual communication and strategies to induce desires in consumer.
Theme
What urban issues that have caught your attention and you like to address?
Background
In urban people are quite busy to make their own food and they prefer to get from the restaurant. When
we going to the restaurant we wants to feel comfortable and enjoy our meals. How we can find the good
restaurant with our condition is interesting question for food lovers. There is many answer for this question.
Decoration and design is one of reasons people attractive to the restaurant. Design the restaurant directly
affects on the guest’s feels .In restaurant ,design may be able to contribute to happier guests, higher
spending, and capture memory for coming back again. Understanding the customer vision’s give us
unique power to the development of many new forms of visual communication to attract the customer. In
my research I’m going to focus on visuals communicate in restaurant .I remember The old fisher man said
fish captured by net and human captured by his eyes. I wants to find what’s make the restaurant especial
and successful ,and why people make it as the favorite place ,when they have plenty of choices .I want to
find what people want to see and what we can show them to see in the restaurant. visual is The emotional
connection and give us the desire to evaluate and eat in the restaurant . Maybe for the first look is not so
important ,but this is part of our rooting life.Maybe we not put our attention on this,and we deal with this;
somehow unconsciously we care about it.
Problem Identification
.why in the restaurant after we receive our order, somehow we realize its not the one we saw at the menu.
.why after we become full the attracted image is not attractive any more.
. why visual help us to make decision to select the food.
.what is the relation between visual and other senses. How visual can affect on other senses
.why decoration is important .why people like to have decorated food Instead good quality food.
2. Aim and Objectives
To get attention about ordinary life And find the answer for some old questions. why im not thinking
about the obvious thing around me. To learn visual communication and make research and improve my
knowledge .I hope at the end of this semester I find some answer for my curiosity and concern.
Identifying the message behind the visual communication help us to make the smart choice and help us
to make decision .I want to learn how we can make the interesting and attractive environment.
Ideation and Concept:
The first phases of the project was understanding the requirements, understanding the topic,
researching and coming up with an idea and concept .
Find the reference and Coming up with the idea on how to establish.
To create meaningful message for the user and save the audience time.
In the process of creating this application, I like to expose myself to the processes of critical thinking
and put myself in the position to come up with the better ideas and deal with my work much clear.
Motivation
When we know about visual communication ,we understand better about our environment .
Visual communication also raises the living standard for consumers.
Visual design also convince consumers to attracted the quality of the products and help the consumer to
make the smart decision in his condition, something like finding the best product with the fair price.
Target Audience
All people in media industries, especially media students.
Digital Art Approach
Video mapping, Installation ,net art ,video art.
3. Research & analysis
How visual can communicate with people, to save consumer time and money?
By understandable content, visual can communicate with people, to save consumer time and money.
How visual can communicate with people, to save
consumer time and money
50
45 46.2 46.2 46.2
40
35
30 30.8
25
20 How visual can communicate with
15 people, to save consumer time
10 and money
5
0
By honesty By good By All elements are
advertising understandable effective
content
How visual can create desire into
the consumers mind
By following
How visual can create desire into the consumers mind?
the consumer By Image
By provide the different model and give other choices visual can create desire into the expectation advertising
consumers mind. 22% 26%
By proper By provide the
introduction different
22% model and
give other
choices
30%
4. Research & analysis
How visual communication encourages people to concern about the product?
Visual communication with Create familiarity between product and vision
produce and encourages people to concern about the product.
How visual communication encourages
people to concern about the product
How visual communication encourages people to concern about the product
57.1
42.9 35.7 28.6 whats happen if you buy the
product and after that realize its
Show them the Encourage people Give the chance Create familiarity
power of none to trust the vision to the consumer with product and not the one looking for
verbal sense for imagination vision
communication
You get upset
and don’t You try to
know what to return the
do product
Whats happen if you buy the product and after that realize its not the one you looking for? You tell other
According to survey ,after student buy the product and use payment and somehow they people and
feel its not the one they looking for , student going to deal with that and use it without inform them
to avoid that
attempting to do something else. when one buys an item and feels regret about the
product
purchase they don’t wat to return or buy the new one or replace it with something else. Somehow you
As long as get the purchase they try to accept and use it. In the art world we are deal with that
and use it
responsible for our audience, we should give them something nice they deserve,
because audience don’t have the chance to reject our project ,this is our chance to
working hard and present something they will accept that.
5. Research & analysis
60 50 50
50 which element in the market mostly induce desire on you?
40 35.7 Student choose high quality product first and they follow
28.6
30 another alternative like low price and Good quantity and
20 Good looking material Quality is important to organizations
10 and their customers; people like quality products and quality
0 enhances business reputations. However do not equate quality
low price Good quantity High quality Good looking with expensive, as price is simply the amount the seller wants
material to charge for their product. Quality is a very personal thing, one
which element in the market mostly induce desire on you person's view of what features make a quality product will be
different to another person's view of quality. In general quality
features can be split into two groups tangible features which
you can see or assess and intangible features which can not be
seen and are a matter of personal opinion.
How visual communication can encourage
people to participating in the production
70 How visual communication can encourage people to participating in the production?
60
50
By collecting the user though and visualize it, visual communication can encourage
Axis Title
40 people to participating in the productivity.
30
20
10 How visual communication
0 can encourage people to
By making Import user By making By collecting participating in the
the party and though into the visualize the user production
following the the visual competition though and
people diagram visualize it
comments
Axis Title
6. Research & analysis
How to use visual communication in the How to use visual communication in the proper way in our society?
We show the product is the part of society this is use visual
To be honest way in our society
proper communication in the proper way in our society.
with client
into the board
60
50
40
30 To show the
20 product is the
10 How to use visual
part of society
0 communication in the proper
way in our society
To find the
To Use it as
strategies to
the cultural
induce desire
context
in consumer Why Products which are heavily advertised
are expensive and hard to catch
60
40
20
0
Why Products which are heavily advertised are expensive and Because that
hard to catch? merchandise is the Because producer
best wants to persuade Because the
desire on consumer product is valuable The make illusion
The producer wants to persuade desire on consumer by
and they investing because product
offer the Products which are heavily advertised and expensive.
don’t have the
value
Why Products which are heavily advertised are expensive and hard to catch
7. Idea development
Andy Warhol And Mona Lisa
He used strawberry jam and peanut
butter to redesign Mona Lisa with
his style
I got some idea from his point of view and use it for coca cola product.
It is no surprise that her mysterious smile and worldwide fame would have captured Warhol's attention.
11. Contextual studies
Making the sculpture is the branch of the visual arts that
operates in three dimensions. In this project the people look at
themselves at the bottle ,in this process create distinguish
image blurring the interface between art, commerce and desire
19. Final Synopsis
In urban people are quite busy to make their own food and they prefer to get from restaurant. When we going to the
restaurant we wants to feel comfortable and enjoy our meals. How we can find the good restaurant with our condition
is interesting question for food lovers. There is many answer for this question. Decoration and design is one of reasons
people attracted to the restaurant. Design the restaurant directly effect on the guest’s feels .In restaurant, design
maybe Pursuit guests to be happier, encourage them to higher spending, let them capture memory for coming back
again. Understanding the customer vision’s give us unique power, to develop of many new forms of visual
communication, to attract the customer. In my research I’m going to focus on visuals communicate in fast food
restaurant like MacDonald’s. I remember The old fisher man said fish captured by net and human captured by his
eyes. I wants to find what’s make the MacDonald’s restaurant especial and successful ,and why people make it as the
favorite place ,when they have plenty of choices .I want to find what people want to see and what we can show them to
see in the restaurant. visual is The emotional connection and give us the desire to evaluate and Judgment . Maybe for
the first look when we look at this case we realize it’s obvious ,but this is the part of our complicated sense that makes
everything clear .probably we don’t have any specific answer for it because its relate to human sense. Visual signs can
help people to save time and energy and money to make the right decision and avoid them to repeat the mistake , but
sometimes can also create false images in a consumers mind, making them buy material things that not necessities in
their life also visual communication can plays with the emotions of general public and encourages people to think that
buying and just be user of the product, without encourage them to produce. The question is Why Products which are
heavily advertised are expensive, because the cost spent for advertising or because of product quality? Learning about
why some people receive the thing that they don’t like it or something not healthy for them ,and that is cause of the
waste money and natural resources and if we know about visual communication and read the visual signs we find the
evaluation sense to judge and decide ,and we find what good for us and what is won’t , also we save money and try to
help other people as well. And designer responsibility is to realize product he design is relevant to the real product he
advertise it or not. Advertising is one of the reason urban economic grows .And honesty grows human honor .it will so
ice if both side (consumer and producer) closely share about their facts and knowledge and product togather. Its help
company success get the good profit also makes customer happier and let them to have the good decision. In modern
cities like the kuala lumpur they have especially attention on this industry because it makes the job and gives the good
income and good choices and smart decision to everyone. Somehow advertising is the lifeblood of the media and big
companies like MacDonald’s and coca cola used this media technique to become stronger and much more popular .
