2. Sales and Profits Could Be Down
Expenses Could Increase
Inventory Could Drag You Down
Employees Could Become Disheartened
Monday, October 26, 2009 2
3. Only use necessities
Avoid a water cooler; use water fountain
with filter
Turn out the lights
Find out your hourly rate
Monday, October 26, 2009 3
4. Run a tight ship budget
Postpone upgrades
Outsource selected services
Consignment
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5. Reconnect with the Customer
Come to Grips with Cash Flow
Do not lay off Employees
Compete on price and price alone
Monday, October 26, 2009 5
6. Barriers to Purchase
Emphasize Product Value
This is not the time to cut advertising
Adjust product portfolios
Monday, October 26, 2009 6
7. Market Special Promotions
Modernize Coupons
Target Stay-at-Home Shoppers
Have a business card and a brochure
Monday, October 26, 2009 7
8. Sell necessity based products or services
Don’t turn down business
Negotiate with vendors
Competitive advantage
Monday, October 26, 2009 8
9. The lower cost substitute’s product
Non brand items
Other services
Entertainment / Vices
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10. • Use employees that stay home
• Contract labor
• Don't bury your head in the sand be a leader
• Mandatory training
Monday, October 26, 2009 10
11. Return on Investment Ratio = net profits
before tax / investment
Breakeven Point = fixed costs /
contribution margin
Fixed cost vs variable cost
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12. Do not carry large inventory
Maintain several income streams
Provide complementary (or substitute)
products and services.
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13. Net Profit Margin Ratio = net profit after
tax / sales
Be Aware of Daily Sales, Monthly Sales, and
Annual Sales as compared to last years’
figures
Be Aware of Daily, Monthly, and Annual
Expenses, such as electricity, employees
Monday, October 26, 2009 13
14. Business can be operated from home.
The business involves a product/service
that buyers pay for immediately.
The business has a considerable/total
cash-in-hand sales element.
The business is based on a large number
of clients.
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15. Housing, construction contractors
replace products; they do not purchase
new items
Sin
Health Care
Sell cheap, family-oriented foods
Monday, October 26, 2009 15
16. Unique
Speed
Price
Plug the gap
Convenience
Quality
Monday, October 26, 2009 16
17. If a person offers you the next 3 years in
next profit, then sell.
If you can’t pay your debt, contact a
bankruptcy lawyer for help.
Merging businesses, partnering, finding
someone else to run a business.
Monday, October 26, 2009 17
18. How can a website help you?
What should a website provide?
Understand new trends in the barter
system
Where can you sell products and
services?
Monday, October 26, 2009 18
19. Use E-Mail To Market You Business
Use Banner Ads
Optimize Search Engines Results
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20. It's All About Marketing
Focus is Essential
Good Systems Create Good Performance
Perception Is Reality
Tax deductions - Research all possible
business deductions
Monday, October 26, 2009 20
21. Questions?
Mohanad Mohammed
Business Consultant
Monday, October 26, 2009 21
