2. Online video is very
important if you are a small
business. There are more
and more people watching
video online and on their
mobile devices more than
3. 77% of global consumers watch online
video of some kind – through their
desktops, laptops or mobile devices
(Accenture)
85% of mobile and PC users access the
web whilst watching television – this
statistic continues to grow as tablets
become popular (Nielsen)
4. A site that has videos can see a 65%
increase in conversions, with the average
site on time increasing by 2 minutes
(WyzOwl)
On average over 30 million people in the
UK watch online videos in one month
alone (EConsultancy)
Over 1 billion users visit YouTube every
month (YouTube, 2013)
5. 500 years of video are watched everyday
on Facebook, and 700 YouTube videos
are shared on Twitter each minute
(YouTube, 2013)
People are most likely to engage with
branded content on social media that
contains pictures (44%) and videos (37%)
(Performics, 2012)
Average YouTube visitor watched 388.3
minutes of video each month (Comscore,
2013).
6.
7. Video results have appeared in 70% of
the top 100 search listing on Google in
2012 (Marketing Week)
With video you are increasing the
chances of getting a page one listing on
Google (53 times) (Forrester, Research)
Posts with videos included attracts 3
times more in-linking domains than a plain
text post
8.
9.
10. According to Forbes, 65% of senior execs
have visited a company’s website after
watching a video.
4 in 10 shoppers visited a store online or
in-person as a result of watching a video
(ReelSEO)
A website visitor stays 2 minutes longer
on a site when they watch a video
(Comscore)
11. Online video accounts for 50% of all
mobile traffic and up to 69% of traffic on
certain networks (Bytemobile, 2013)
Online video consumption increased by
38% between May 2011 and May 2012
(Comscore 2012)
63% of digital video screening on mobiles
does not happen on the-g0, but at home
(Cisco, 2013)
