2. • Creative Environment

3. •
Creative
Environment

5. M
•
18
• Fortune Global 500
100
• Business Week 100
2006 Apple Google

6. •
Fortune Global 500 2006
2006: 492 2007 :367 2008 :337
World’s Most Admired Companies
2006 :9 2007 :5
• Business Week Boston Consulting Group
The World’s 50 Most Innovative Company
2006 Apple Business Week
iPhone 2001
iPod 1 5000
• Apple CEO Times
The Time 100 100
2008
• 2005 5

7. Sillicon Valley

8. SOHO
•
•
LOUIS VUITTON CHANEL PRADA D&G
•
Apple
UNIQLO

9. • 1900
(
300mm
60
•
USC
USC
•

10. �
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11. •
•

12. •
•
•

16. Procter Gamble
Diversity
360°
( )
(New)

17. Connect Develop
R D C D:
( 2 )
…
…Being Girl

18. M
•
•
15 bootlegging
11 genesis plan
•
30 sponsor ship
•

19. •
•
•
•
Innovation can come from without as well as within. New.
Apple illustrates the importance of designing new products around
the needs of the user, not the demands of the technology. New.
Smart companies should sometimes ignore what the market says it
wants today. New.
“fail wisely”. New.

20. Sillicon Valley
( )
( )

21. SOHO
•
•
•

22. •
•
•
•
• New.

23. AtoF
• Acceptance
M
• Brand
• Choise and Consentration
Apple M
• Derestriction
• Enterprise
P&G M
• Fluidization

26. Type1 : 3M

27. Type2 : SOHO

28. Type3 : APPLE

29. Type4 : HOLLYWOOD

30. Type5 : P&G

31. Type6 : Silicon Valley

32. •