Seoul_Hoseo_Technical_College_Visual Communication_Course_Description_2014_Graduation_PDF_Doc

SEOUL HOSEO TECHNICAL COLLEGE
Department of Visual Communications
Degree Type: Associate Bachelor Degree of Visual Communications
Total Credit Points: 88
Course Aims
Visual Communications program is an important step towards a creative and successful career in areas of
visual arts and print, and aims to provide a great introduction through the use of communication type,
image, form, and color for students who wish to develop their basic knowledge, skills and experience in
commercial design industry. This includes print media, graphic prepress, publishing, advertising, graphic
design, packaging, multi-media production, web development and media production in general. This
course with substantial focus on practical experience components explores the design processes in two &
three dimensions, visual identity and communication, thematic structure and hierarchy, creative problem
solving, and basic design practice of critiques and discussion.
Course Duration
Associate Bachelor Degree Course of Visual Communications is offered on a two year, full time or
equivalent part time basis.
Course Structure
All subjects are provided by the Faculty of Design. Not all subjects are offered each year and availability
depends upon viable subject enrolments. An Associate Bachelor Degree of Visual Communications is
awarded as a Pass degree at the completion of two years full-time study.
The first year of the Visual Communications course focuses on the more traditional and practical areas of
Graphic Prepress and Arts such as typography, photography, principles of fundamental design, color,
advertising, illustration, drawing, multimedia production, press and printing and studio skills. The second
year builds higher conceptual, visual and technical levels on the skills that gained during the first year
through work experience and industry excursion.
As a general education, students are required to complete ‘Occupation Life (Professional Practice)’ class
per semester, 3 ‘chapels’ in the first-three semesters, Practical English program per semester and 30 hours
voluntary service before graduation.
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COURSE PROGRAM
Year 1
Spring semester 20cp Autumn semester 23cp
Occupation Life(General Education)
Practical English I(General Education)
Theory of Advertising
Three-Dimensional Form
Computer Graphics II
Typography
Fundamentals of Design
Multimedia Authorizing
Intensive Major Education I
Chapel(General Education)
1cp
1cp
3cp
3cp
3cp
3cp
3cp
3cp
pass
pass
Practical English II(General Education)
Logo & Typeface
Color Theory
Design Theory
Digital Form
Multimedia Design I
Idea & Visualization
Practice of Multimedia Production
Intensive Major Education II
1cp
1cp
3cp
3cp
3cp
3cp
3cp
3cp
3cp
pass
pass
Year 2
Spring semester 22cp Autumn semester 23cp
Practical English III(General Education)
Multimedia Webpage Production
Photography & Design
Editorial Design Practice I
Presentation Techniques
Public Campaign Design
Visual Communication Design
Portfolio Production
Voluntary Service
Intensive Major Education III
1cp
1cp
3cp
3cp
3cp
3cp
3cp
3cp
2cp
pass
pass
pass
Practical English IV(General Education)
Photographing & Editing Techniques
Illustration III
Interface Design
Editorial Design Practice II
Visual Communication Design II
Information Graphics
Voluntary Service
1cp
1cp
3cp
3cp
3cp
3cp
5cp
4cp
pass
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SUBJECT DESCRIPTION
Theory of Advertising
Conceptual skills in both verbal and visual advertising are taught to develop an understanding of the
importance of fusing visual images with verbal expression when communicating ideas in advertising and
visual graphics. Students will describe and contrast historic and current periods and styles of advertising
design; distinguish and discuss local, regional, national and global design styles and trends.
Structure: 3 credit points / 2 hour lecture & 2 hours studio based class(inc. computer lab.)
Assessment: Attendance(20%) / Assigned Project(s)(40%) / Examination(40%)
Three Dimensional Form
Words and ideas in motion play a vital role in the introduction (titles and leaders) and crediting (trailers)
of almost all film and video presentations. Duration-based media (audio/video) is essential for designers
and communicators. This course is designed to help students gain a fluency in the vocabulary and
implementation of sound and moving graphic images, combining audio work with their multimedia work.
Theory and technical skill are taught side-by-side in a studio atmosphere. Students are encouraged to tell
a story beyond the traditional print and static screen, as they develop specific project goals in the initial
stages of the class.
Assessment: Attendance(20%) / Assigned Project(s)(70%) / Verbal & Visual Presentation(10%)
Computer Graphics II
This class will concentrate on utilizing design principles and theories in problem solving, focusing on the
importance of layout composition. Emphasis will be on the process of design development from roughs to
comprehensives, layout, and the use of grid systems for multi-component layouts. Moreover, students
must understand and could utilize computer graphics applications like Adobe Photoshop.
Typography
Type and letter forms are graphic designs that inherently project a common aspect to all areas of
communication design an aesthetic message with their shapes. The prepress person/designer must know
how to marry type to image just as the graphic designer must marry image to type. Typography and
illustration/design are not ends in themselves, but a means of communication that can impart meaning.
This course encourages innovative solutions using typography design as the foundation. Students explore
new directions, developing typographical solutions for print, cinema and TV titling, architecture and
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corporate design assignments.
Fundamentals of Design
Visual communication design introduces students to the varieties of methods and materials used
throughout the communication design field. Students learn basic design processes-from conceptualizing
to execution-as well as the importance of “design thinking” to creative and effective visual
communication. A variety of projects will acclimatize the student to the manipulation of two-dimensional
space through color, form, scale, proximity, language, concept, and context using a combination of hand
skills and digital skills.
Multimedia Authoring
Intro to Interactive Media Arts is an introduction to the concepts, approaches and processes of
interactivity. The course will introduce the theories, concepts and skills required for the creation of
interactive relationships between humans and computer-controlled environments. The Processing
development environment will become the medium and material for experimenting with concepts and
expressing of ideas. The resulting projects will integrate image, video and sound in a participant driven,
interactive environment. In addition, this course will introduce the concepts and skills required for
documenting the projects development process and the resulting interactive experience.
Intensive Major Education I(Design Studio I)
In this subject design practice is undertaken which requires students to integrate theoretical knowledge
and technical skills with contextual issues in graphic design discipline. Projects will address the principles
of visual representation, media and processes, typography, composition, color and contextual issues in
graphic applications. Elements of the design process critical analysis, research, design development and
problem solving will be undertaken to facilitate the resolution of visual communication design issues.
Structure: No credit points(pass or failure) / 1 hour lecture & 3 hours studio based class(inc. computer lab.)
Logo & Typeface
This course is the study of text and its range of use as well as its structure. The subject comprehensively
4

includes tools to make the text, the future direction of typeface, and influence of text. Text is widely used
and ever present in the world and through mastering this course, the goal is to assist in developing new
type of text while mastering existing text.
Color Theory
Fundamental class of color treats theory and practice on all fields related to color. The class prepares
students to be ready for the colorist engineer and industrial engineer tests and is set up to a high standard
for achieving practical abilities such as color awareness, color tone, color system, color management,
color psychology, color conjugation, and color design.
Structure: 3 credit points / 2 hour lecture & 2 hours studio based class
Assessment: Attendance(20%) / Assigned Project(s)(40%) / Examination (40%)
Design Theory
Theory of design introduces students to the varieties of methods and materials used throughout the
communication design field. Students learn basic design processes-from conceptualizing to execution as
well as the importance of “design thinking” to creative and effective visual communication. A variety of
projects will acclimatize the student to the manipulation of two-dimensional space through color, form,
scale, proximity, language, concept, and context using a combination of hand and digital skills.
Assessment: Attendance(20%) / Assigned Project(s)(40%) / Examination(40%)
Digital Form
The class focuses on fundamental understanding of forms and studies the theories of form elements.
Students practice through computer programs to completely memorize and understand about the digital
forms and research dot, line, side, 3-dimensions, volume, and texture. Also, understanding form principals
of structure and compositions will help students to be wise in visual ability when creating digital images.
Structure: 3 credit points / 1 hour lecture & 3 hours studio based class
Multimedia Design I
Students can study Multimedia Design on its own or as part of a media or web design programs. Through
this course students can learn the diverse skills of 3D modeling, animation, digital video, audio, digital
production, web design, and more. Students are not only trained in various multimedia authorized
applications by lecturers but also practice to be able to co-ordinate the different strands of multimedia to
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produce effective all-round presentations, which is a key part of a multimedia design education.
Idea & Visualization
Through series of projects, Students are exposed to the concepts of Information Graphics, Typographic,
Marketing Graphics, Motion Graphics, Environmental Graphics, and Interactive Graphics. The lessons of
Design for Communication (materials, design process, “design thinking,” communication skills, and
skilled manipulation of two-dimensional space) are built upon through a series of practical applications.
Practice of Multimedia Production
The course develops skills in effective digital communication and explores the potential of multimedia as
a design presentation tool. Through the use of software for digital media creation, manipulation and
multimedia authoring, students create a short, interactive web animation and a comprehensive multimedia
presentation. Projects represent the culmination of skills and knowledge through the course. It integrates a
variety of digital media, creative ideas and techniques to effectively communicate a chosen topic.
Intensive Major Education II(Design Studio II)
The aim of the subject is to build on the skills and knowledge from Intensive Major Education I(Design
Studio I) and to increase the complexity of the studio practice within the graphics discipline. In this
subject design practice is undertaken which requires students to integrate theoretical knowledge and
technical skills with contextual issues in graphic design discipline. Projects will address the principles of
visual representation, media and processes, typography, composition, color and motion graphics, and
contextual issues in graphic applications. Elements of the design process critical analysis, research, design
development and problem solving. This will be undertaken to facilitate the resolution of visual
communication design issues.
Multimedia Website Production
This class studies mostly on website's information structure and necessary contents for multimedia users.
Also, the class helps students to fully understand various design abilities to be able to master and create a
6

practical personal portfolio homepage design. Students become competent and competitive in web
industry field through homepage production related tools and skills.
Photography & Design
The course provides an understanding of the practical aspects of photographic image-making for design
and print. Introductions of photography help to familiarize students with the fundamental qualities of
photographic seeing, focusing on tone, texture and lighting. Technical aspects of photography, including
exposure, depth of field, developing and printing, will be examined in detail within photographic
assignments.
Editorial Design Practice I
Based on editorial design theory, the class covers visual expression skills as a communication method.
Throughout the course, students learn fundamental skills of using typographic, photos, illustrations and
how to apply them to multimedia design. Students learn practical abilities on editing the design and
master layouts.
Presentation Techniques
This course explores the fundamental knowledge and skills about communicating in the workplace with
peers and with clients external to the workplace. Through Lectures and tutorials, student understand the
changes of communication techniques and equipment based on the time and technology, and advantages.
Students also learn how to make various presentation materials using Microsoft Word, Powerpoint, Adobe
Flash and UCC(User Created Contents).
Public Campaign Design
The course prepares students for effective and ethical public communication on behalf of contemporary
organizations. Students will gain skills in the practical arts of market/audience research and analysis,
campaign development, image and text design, media relations, crisis management, and communication
ethics. Throughout the class, students will consider the professional and social obligations associated with
7

a career in public relations.
Assessment: Attendance(20%) / Assigned Project(s)(30%) / Examination (40%) / Verbal & Visual Presentation(10%)
Visual Communication Design
The subject is a prerequisite of Visual Communication Design II. It is an investigation into computers,
hardware, software and design in the graphics/media industry. The software programs will include
photographic enhancement, image manipulation, desktop publishing applications and typography. The
subject will also cover the processes and techniques used in computer generated design.
Portfolio Production
This portfolio production course seeks to offer students the opportunity to develop a portfolio of work at
an industry standard. This course will encourage students to focus on a discreet body of work that will
assist them in realizing their career goals.
Intensive Major Education III(Design Studio III)
The aim of the subject is to build on the skills and knowledge from Intensive Major Education I &
II(Design Studio I & II). To practice your own professional and visual communication skills with design
projects using your own learned knowledge, inspiration and skills. This class outlines steps to commercial
success, design as a business, and how design is the process of persuading a person to act upon the
information, message and intension you provide. The project will be developed in conjunction with
selected professionals or with a client who presents an actual design problem. Assignments will be
presented in professional range of packaging, printing, objects, logos, animation boards and advertising
and motion graphics by using a multi-disciplinary approach.
Photographing & Editing Techniques
The course provides an understanding of the practical aspects of photographic image-making for design
and print. Introductions of photography help to familiarize students with the fundamental qualities of
photographic seeing, focusing on tone, texture and lighting. Technical aspects of photography, including
exposure, depth of field, developing and printing, will be examined in detail within photographic
8

assignments.
Illustration III
It gives an overview of all the art disciplines that illustration encompasses. Students will learn about the
origins and history of illustration as well as prominent illustrators both from the past and the present.
Using different software applications, the student will demonstrate an understanding of electronic
illustration as professional tool of communicates and design. Students learn the Adobe Illustrator software
with its many tools, palettes, and menu bar, and develop an understanding of how to combine them
together to produce presentations, as well as how to use them to enhance conventionally produced
artwork, and prepare files for electronic output.
Interface Design
The aim of this course is to gain a strong understanding of user interface design. This graphic and web
design training course covers references, user experience (UX), and usability principles. Topics include
psychological and interaction principles, requirements analysis, designing for different screens (web, TVs
and mobile devices), design standards, style guides, techniques and visual design principles. Gain the
perspective to give consumers a high quality design experience. Students will learn fundamental
principles about how to design, implement, and evaluate a user interface for an interactive application.
Students will apply theoretical concepts taught during lecture to a semester-long interface design project
of your own choosing.
Editorial Design Practice II
The aesthetic of type and image remains the most widespread media for graphic designers. Every aspect
of the printed word and image is investigated and considered in these classes. The class focuses on the
process by which ideas are developed, edited and ultimately presented in both personal and public
contexts. The sequence of the idea is stressed, including how these ideas are presented and revealed.
9

Visual Communication Design II
The subject is an advanced investigation into computers and design in graphics and a basic introduction to
multimedia programs and their applications in the graphics/media industry. The programs will include
graphics software for 3D modeling, image manipulation and typography and multimedia software for
computer animation, digital video editing, sound editing and interactive programming.
Information Graphics
The aim of this course is to gain a strong understanding of information graphics as a part of visual
communications. It is concerned with visual display of data and consequent reading of meanings in
formats such as diagram, labels and signage. This course focuses on the functions and theories of
information design by addressing these ideas from a production and consumption perspective. It will
enable students to explore and gain further understanding of information design through the investigation
of methods for organizing information with a direct emphasis on their application to everyday situations.
At the end of this course the student will be able to develop knowledge and skills in visualizing data
through individual and group projects which focus on graphic investigation, application of theory and
design analysis.
Chapel
The College chapel is provided with the primary objective to help students embrace the Christian world
view where they may find a meaningful lifestyle as God’s children in a real world with cultural, historical
and social diversities. They are encouraged to participate in public worship through which they can
experience truth in Christianity as well as to find their true self.
Structure: No credit points / 1 hour general education / 3 chapels per semester
Assessment: pass or failure
Voluntary Service
It is obligatory that all students are required to carry “Voluntary Service” out for 10 hours each semesters
or 30 hours before the graduation. Through the voluntary service, students could be considerate of others
and possible to solve the problems in the societies that students are in it. Especially, we put meaning for
this Voluntary Service as ''Human centered Education for people who understand humanity not just
conceited themselves as a successful man”. For guidance, students need to complete the 3 semesters of
chapels and 30 hours of Voluntary Service to get a graduation diploma.
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Structure: No credit points / 10 hours each semesters or 30 hours before the graduation
Assessment: pass or failure
Practical English I, II, III & IV
This is a requisite conversational English language course for all students. This English subject focuses
on the extension of student’s lexical vocabulary and basic grammatical forms used for general
conversation. The aim of clarifying and improving the functional use of English by the students for use in
public and at work is practiced through both accuracy and fluency based practice activities.
Structure: 1 credit point / 1 hour lecture
Assessment: Attendance(20%) / Examination (60%) / Assignment(s)(10%) / Quiz(s)(10%)
Occupational Life (Professional Practice)
This course introduces students to the basics of professional conduct. Students formulate and update CV’s
and resumes and are introduced to and practice interview techniques. Practical discussions and
professionals from various fields give students an insight to industries and workplaces. Its aim is to
provide students with valuable information to allow them to manage employment opportunities with
knowledge and professionalism.
Structure: 1 credit point / 1 hour lecture
Assessment: Attendance(20%) / Assigned Project(s)(80%)
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