SongPop is a popular music trivia game with over 15 million monthly active players and 65 million total players. The game allows players to challenge each other to identify song titles, artists, and lyrics. SongPop sees 500 million challenges per week and 900 million impressions per month across various platforms including Facebook. The game has broad demographic appeal with 68% of players being women and representation across all age groups. The document discusses brand partnership opportunities through sponsored playlists, takeovers, and targeted ads on the game. It provides audience metrics and advertising rates for selected countries.
3. A Milli
Lil Wayne, 2008
15
Million
Monthly Active Players
65
Million
Total Players
500
Million
challenges / week
900
Million
Impressions / month
4. Juicy
Notorious B.I.G, 1994
All Generation
50
% USA
20
min /Day/Player
220 Playlists/genres
1 Wedding
68
% Women
5. L.O.V.E
Nat King Cole, 1965
d
de
1
One of the
w ar most fun
Facebook
I can’t stop
playing
A # games
Mark Zuckerberg Andy Roddick
Facebook
Game
Absolutely
fantastic
Michael Arrington
The game successfully connects people.
You’ll be hooked in no time.
The buzz around SongPop continues.
An intelligent cross-platform.
The rise of SongPop.
SongPop has a magic formula.
11. Targeted Sponsored Playlist
Deep Brand Engagement
I challenge Loved it! Back at you!
you on the And it was I’ll win next
Samsung FREE! round
playlist Thanks
12. Rate
Card
MAU
for
Selected
Country:
xxx,xxx
Ad
Format Impressions Price
Sponsored
Playlist xx,xxx,xxx CPD
100%
SOV
Facebook xx,xxx,xxx CPD
100%
SOV
mobile xx,xxx,xxx CPD
5
days
or
more -‐ Contact
us
Playlist
+
100%
SOV
FB -‐ Contact
us
+Mobile
32% 35%
45%
68%
20%
13-‐17 28-‐24 25-‐34 35-‐44 45-‐54 55-‐65 65+