1. INFECTIOUS
A round up of the latest communications news and ideas from around the world
NOVEMBER 2010.
Brought to you by

2. COCA-COLA GET
INTERACTIVE IN
SPAIN
Coca-Cola light celebrated its 25th year
in Spain by creating the world’s largest
interactive billboard right in the heart of
Madrid.
Visitors to the billboard; constructed
entirely from special edition aluminium
Coca-Cola bottles could select a bottle
of their choice, tag it and personalise it
all via webcam technology.
The campaign also doubled as an
interactive treasure hunt, with 25 of the
bottles containing prizes.
Watch: http://ow.ly/3dvwA

3. POINTS MEAN PIZZA!
Domino’s have launched an interactive
games site encouraging customers to
learn more about the ingredients that go
into making their pizzas. By playing the
games users can earn points which can
then be redeemed for free pizza. The
transparency aspect of this campaign
is in a bid to dismiss poor audience
perceptions about the brand – e.g. that
the cheese on its pizza is not natural,
or that they contain highly processed
ingredients.
Link: http://ow.ly/3e8S9

4. ABSOLUT VODKA SHAKE
UP THE BUS STOP
Swedish premium Vodka brand
Absolut have taken the ultimate
pop-up shop; the bus shelter to a new
level with their latest campaign.
The Chicago based outdoor campaign
has transformed the normally drab and
dull surroundings into highly stylized
conceptual representations of their
latest drinks – Lemon Drop, Twist and
Bloody. The bus shelters also feature
actresses Kate Beckinsale, Zooey
Deschanel and Ali Larter, the brand’s
celebrity ambassadors.

5. GOOGLE DOES FASHION
Search engine giant Google have
entered the fashion arena with the
launch of its latest website boutiques.
com. The site enables users to com-
pile fashion merchandise they like into
personalised virtual boutiques, which can
then be shared with users who can then
click through to
purchase directly from the online retailer.
Websites which allow users to style
outfits and then click through to online
retailers to buy are now big business.
Virtual fashion community Polyvore and
search engine ShopStyle receive over
1.6 million hits a month.
Link: www.boutiques.com

6. RALPH LAUREN
WOWS CROWDS WITH
4D SPECTACULAR
To celebrate the 10th anniversary of its The fourth dimension came in a series of
$200-million-per-year U.S. e-commerce additional sensory effects,
business and the launch of its UK including sound (music), touch (breezes)
e-commerce site in the UK, Ralph Lauren and smell (wafts of the brand’s fragrance
staged a “four-dimensional” light collection), timed in sequence with the
installation at its flagship stores in New show.
York and London.
Watch: http://ow.ly/3e8US
The Madison Avenue and New Bond
Street stores were architecturally mapped
before light was used to make the
buildings look as if they were being
rotated, squeezed and disassembled
block by block.
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