In this talk, I explore the relationship between a "brand" and a "visual identity." I also share lessons learned in regards to developing visual identities that can be adopted throughout an organization and adaptable across print and digital platforms.

1. On Brand
Talk by Melissa Hines
Women Who Code: Boston, November 2017

2. Hi, I’m Melissa.
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4. BEYONCÉ
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5. + +
=
Beyoncé’s Brand
Beyoncé Says Beyoncé Does Consumer Experience
Queen Bey
SLAY ALL DAYQueen Bey
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6. A visual identity is a strategic representation
of an organization’s or company’s mission and
services. It is used to engage and communicate
with an intended audience.
Melissa Hines • melissahines.co

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13. Visual identity life cycle
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14. Visual identity life cycle
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15. Visual identity life cycle
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17. Constraints are your friends.
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18. Visual identity life cycle
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19. Visual identity life cycle
Melissa Hines • melissahines.co

20. Visual identity life cycle
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21. Be bold.
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24. Visual identity life cycle
Melissa Hines • melissahines.co

25. Be specific about the kinds
of feedback you want.
Melissa Hines • melissahines.co

26. Visual identity life cycle
Melissa Hines • melissahines.co

27. Visual identity life cycle
Melissa Hines • melissahines.co

28. Visual identity life cycle
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29. Visual identities don’t
protect themselves.
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