The document discusses how social media has changed journalism and the perception of who can break and report news. It notes that with social media, citizens have also become journalists through citizen journalism on platforms like Twitter. Events on social media now instantly become news stories. Some examples given of social media campaigns that shaped politics include the Delhi gang rape protests in India, the Arab Spring, Barack Obama's presidential campaign, and Occupy Wall Street. The presentation aims to convince its audience of the power of social media and social media strategies for journalism, campaigns, and shaping perceptions.