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13 Quick Ratings Facts
Fall Ratings Period ‘13
September 12 – December 4
13 Quick Ratings Facts
• Why 13?
• Because it’s more than 12 and less than 14
• Warning: Watch out for making too many
con...
13 Quick Ratings Facts
• Ratings are like fireworks
• In the right hands, they’re beautiful and
powerful
13 Quick Ratings Facts
• Ratings are like fireworks
• In the wrong hands, they’re dangerous
13 Quick Ratings Facts
• Fact #1
– According to the Audit Bureau of Circulation, the
RR Star’s circulation as of December ...
13 Quick Ratings Facts
• Fact #2
– B103 had a 68% increase in AM Drive listening
• 6a-10a, M-F, W25-54
13 Quick Ratings Facts
• Fact #3
– B103 had a 69% increase in Midday listening
• 10a-3p, M-F, W25-54
• Ranked #3
13 Quick Ratings Facts
• Fact #4
– WZOK had a 35% decrease in AM Drive listening
• Women 25-54
• 6a-10a
13 Quick Ratings Facts
• Fact #5
– WZOK had a 42% decrease in Midday listening
• Women 25-54
• 10a-3p
13 Quick Ratings Facts
• Fact #6
– B103 was #2 in Morning Drive – A 43% Increase!
• Women 35-64
• 6a-10a
13 Quick Ratings Facts
• Fact #7
– WZOK had a 38% Decrease in Midday Ratings
• W35-64
• 10a-3p
13 Quick Ratings Facts
• Fact #8
– BOB-FM (95.3) had a 134% increase in total week
ratings
• Adults 25-54
• Monday – Sunda...
13 Quick Ratings Facts
• Fact #9
– 104-9 The X had an 11% increase in total week
ratings
• Men 25-54
• Monday – Sunday, 6a...
13 Quick Ratings Facts
• Fact #10
– 104-9 The X had an 28% increase in afternoon
drive ratings
• Men 25-54
• Monday – Frid...
13 Quick Ratings Facts
• Fact #11
– La Movida (1330 AM) had a cume audience of
11,300 for the total week
• Adults 12+
• Mo...
13 Quick Ratings Facts
• Fact #12
– More people listen to La Movida (1330 AM) than
WROK (1440 AM)
• Person 25-54
• Monday ...
13 Quick Ratings Facts
• Fact #13
– La Movida’s ratings are double WROK during
morning drive
• Person 25-54
• Monday – Fri...
13 Quick Ratings Facts
• This is only the beginning
• We’re making transformative improvements
to our operation for the lo...
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13 quick Rockford, IL ratings facts

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13 quick Rockford, IL ratings facts

  1. 1. 13 Quick Ratings Facts Fall Ratings Period ‘13 September 12 – December 4
  2. 2. 13 Quick Ratings Facts • Why 13? • Because it’s more than 12 and less than 14 • Warning: Watch out for making too many conclusions as there was some shuffle in the market as WXRX, WGFB, WZOK, and WXXQ adjusted music throughout the ratings period
  3. 3. 13 Quick Ratings Facts • Ratings are like fireworks • In the right hands, they’re beautiful and powerful
  4. 4. 13 Quick Ratings Facts • Ratings are like fireworks • In the wrong hands, they’re dangerous
  5. 5. 13 Quick Ratings Facts • Fact #1 – According to the Audit Bureau of Circulation, the RR Star’s circulation as of December 2013 was 36,746 – B103’s total audience for the week is 40,000+ • Monday-Sunday, 6a-12M
  6. 6. 13 Quick Ratings Facts • Fact #2 – B103 had a 68% increase in AM Drive listening • 6a-10a, M-F, W25-54
  7. 7. 13 Quick Ratings Facts • Fact #3 – B103 had a 69% increase in Midday listening • 10a-3p, M-F, W25-54 • Ranked #3
  8. 8. 13 Quick Ratings Facts • Fact #4 – WZOK had a 35% decrease in AM Drive listening • Women 25-54 • 6a-10a
  9. 9. 13 Quick Ratings Facts • Fact #5 – WZOK had a 42% decrease in Midday listening • Women 25-54 • 10a-3p
  10. 10. 13 Quick Ratings Facts • Fact #6 – B103 was #2 in Morning Drive – A 43% Increase! • Women 35-64 • 6a-10a
  11. 11. 13 Quick Ratings Facts • Fact #7 – WZOK had a 38% Decrease in Midday Ratings • W35-64 • 10a-3p
  12. 12. 13 Quick Ratings Facts • Fact #8 – BOB-FM (95.3) had a 134% increase in total week ratings • Adults 25-54 • Monday – Sunday, 6a-12M
  13. 13. 13 Quick Ratings Facts • Fact #9 – 104-9 The X had an 11% increase in total week ratings • Men 25-54 • Monday – Sunday, 6a-12M
  14. 14. 13 Quick Ratings Facts • Fact #10 – 104-9 The X had an 28% increase in afternoon drive ratings • Men 25-54 • Monday – Friday, 3p-7p
  15. 15. 13 Quick Ratings Facts • Fact #11 – La Movida (1330 AM) had a cume audience of 11,300 for the total week • Adults 12+ • Monday – Sunday, 6a-12M
  16. 16. 13 Quick Ratings Facts • Fact #12 – More people listen to La Movida (1330 AM) than WROK (1440 AM) • Person 25-54 • Monday – Sunday, 6a-12M • La Movida is at 6,700; WROK is at 6,500
  17. 17. 13 Quick Ratings Facts • Fact #13 – La Movida’s ratings are double WROK during morning drive • Person 25-54 • Monday – Friday, 6a-10a • La Movida is at 3.2; WROK is at 1.6
  18. 18. 13 Quick Ratings Facts • This is only the beginning • We’re making transformative improvements to our operation for the long-term – not just temporary or transitional improvements • I’m glad you’re all along for the ride!

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