KTH-SICS Annual Cloud Day 2011Product Development in Cloud Land    Why you should be tenacious in your product vision and ...
Focus on Customers from Day One                           What up?                     Customer Development!              ...
Focus on Customers from Day One               What up?          Lean Startup! Iterate!    But dont do what they tell you t...
Customer DevelopmentMore startups Fail from a Lack of Customers than    from a Failure of Product Development            S...
Customer Development     Focus on Customers from Day One                       (Customer Development)              Stop se...
Focus on Customers from Day One  Will reduce the risk of building something                no-one wants                   ...
Focus on Customers from Day One   Will reduce the risk of building something                 no-one wants Will increase th...
Focus on Customers from Day One   Will reduce the risk of building something                 no-one wants Will increase th...
Feedback Interpretation             I need water!                (I am thirsty)             I need water!           (my fl...
Feedback Interpretation                 Water? Sorry, we dont have                      that feature yet!             I ne...
Feedback Interpretation                  I need iSCSI support!      (I need file storage with fail-over) – technical reaso...
Feature Creep in Disguise                                 Customer                                                        ...
Feature Request Options                                                             Implement feature                     ...
Validate your Stance      Be loud with what you dont do!        If customers turn you down             – you know your sta...
Summary                 Dont loose your vision – Or your product will become a pale version of some existing product      ...
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Product Development in Cloud Land - KTH-SICS Annual Cloud Day 2011

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KTH-SICS Annual Cloud Day 2011
2011-09-14 Stockholm

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Product Development in Cloud Land - KTH-SICS Annual Cloud Day 2011

  1. 1. KTH-SICS Annual Cloud Day 2011Product Development in Cloud Land Why you should be tenacious in your product vision and how to deal with customer feedback Mikael Lirbank Founder of Witsbits mikael@witsbits.com mikael@witsbits.com www.witsbits.com
  2. 2. Focus on Customers from Day One What up? Customer Development! mikael@witsbits.com www.witsbits.com
  3. 3. Focus on Customers from Day One What up? Lean Startup! Iterate! But dont do what they tell you to do mikael@witsbits.com www.witsbits.com
  4. 4. Customer DevelopmentMore startups Fail from a Lack of Customers than from a Failure of Product Development Steve Blank Eric Ries mikael@witsbits.com www.witsbits.com
  5. 5. Customer Development Focus on Customers from Day One (Customer Development) Stop selling, start listening (Customer Development) Continuous customer contact (Lean Startup) http://www.slideshare.net/sblank/customer-development-at-startup2startup mikael@witsbits.com www.witsbits.com
  6. 6. Focus on Customers from Day One Will reduce the risk of building something no-one wants mikael@witsbits.com www.witsbits.com
  7. 7. Focus on Customers from Day One Will reduce the risk of building something no-one wants Will increase the risk of building something that already exists mikael@witsbits.com www.witsbits.com
  8. 8. Focus on Customers from Day One Will reduce the risk of building something no-one wants Will increase the risk of building something that already exists 1) Customers refer to what they know to describe what they need 2) and satisfying too many needs creates a very “feature rich” product. mikael@witsbits.com www.witsbits.com
  9. 9. Feedback Interpretation I need water! (I am thirsty) I need water! (my flowers are fading) I need water! (my car is overheating) mikael@witsbits.com www.witsbits.com
  10. 10. Feedback Interpretation Water? Sorry, we dont have that feature yet! I need water! (I am thirsty) mikael@witsbits.com www.witsbits.com
  11. 11. Feedback Interpretation I need iSCSI support! (I need file storage with fail-over) – technical reason I need iSCSI support! (I want to use my own storage subsystem to keep everything in one place) – practical/policy reason I need iSCSI support!(Ive invested a boat load of money in my existing iSCSI storage subsystem and I WILL use it) – prestige/feeling mikael@witsbits.com www.witsbits.com
  12. 12. Feature Creep in Disguise Customer A structured process may hide a feature creep Re qu t ire uc d d pro fea tur ow e Sh Product Add new feature Product team mikael@witsbits.com www.witsbits.com
  13. 13. Feature Request Options Implement feature A Feature request B Redefine target groupIs the feature not in alignment with your product vision? → BCan we sell what we have to someone else? → BIs the feature in alignment with your product vision? → A mikael@witsbits.com www.witsbits.com
  14. 14. Validate your Stance Be loud with what you dont do! If customers turn you down – you know your stance! If customers dont turn you down – you know your stance! mikael@witsbits.com www.witsbits.com
  15. 15. Summary Dont loose your vision – Or your product will become a pale version of some existing product mikael@witsbits.com www.witsbits.com

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