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Using Career Management as a
Retention Strategy




                          Presented by: Michelle Gilmore
                         Head of Human Resources, GESB
            8 May 2012
What we’ll talk about today
 About GESB and our turnover challenge
 Reasons people leave, reasons people stay
 A career management initiative in GESB
 The impact so far
 Questions and Discussion




                                             9
About GESB


 Superannuation Fund for current and
 former public sector employees
 $13 billion Funds under Management
 Largest locally-based super fund in
 WA
 WA Government Statutory Authority
 Multiple awards for performance,
 quality and value for money


                                       10
GESB is a high performing fund


  Super Ratings Platinum 2012 – fifth year running
  Investment Trends Best Customer Service 2011 voted by our members
  Investment Trends Best Disclosure of Fees and Charges 2011
  WA Contact Centre of the Year 2011
  Super Ratings Super of the Year Finalist 2011
  Super Ratings Pension of the Year Finalist 2011
  Chant West top 10 superannuation fund in Australia 2011
  Chant West Five Apples 2010
  The Heron Partnership 5 Quality Stars 2010/11
  Towers Watson, P&I/TW300 Top 300 global funds 2010



                                                                      11
GESB people


              200 people
              One location
              Mostly career finance sector
              people
              Some public servants
              Some ‘career GESB’ people




                                         12
Understanding turnover & retention


Why people leave            Why people stay
  Shocks                     Links to other people /
  Gradual accumulation of    activities
  dissatisfaction            Congruence between job
  Cost benefit analysis      and other facets of life
  Impulsive emotional        Sacrifices – how hard is it
  decision                   to cut ties?
                             Labour market


                                                      13
Can we fix it?

  For most, the decision to leave
  emerges over time
  Lee and Mitchell “unfolding”
  model of turnover
  So how should we intervene to
  reduce the likelihood of turnover?




                                       14
The GESB Retention Challenge




15
GESB has experienced major strategic
changes

                  From 2000 - getting ready for
                  competition, Choice of Super
                  2007 – GESB to become a mutual
                  fund
                  July 2008 – mutualisation halted
                  2009 – government announces
                  superannuation reforms
                  June 2011 - CEO leaves
                  January 2012 - Government appoints
                  new CEO                          16
Our turnover history shows the impact

 45.0%
                                                                  Planned
                                                                 Plannedof
                                                                  mutualisation
                                                                  GESB
 40.0%                                                           mutualisation
                                                                 of GESB
 35.0%
                                                                                             Government
                                                                                              Cost
                                                                                              Challenge;
                                                                                             announces
                                                                                              Whithear
 30.0%                                                                                        Review
                                                                                             super reforms
 25.0%



 20.0%



 15.0%



 10.0%



 5.0%



 0.0%
         2003/4   2004/5   2005/6     2006/7         2007/8        2008/9          2009/10   2010/11   2011/12 (to 31
                                                                                                           Mar)         17
                                    Turnover % FTE     Average turnover as % FTE
The reforms will take time


  Reverse the decision to mutualise
  GESB
  Keep GESB in the WA public sector
  One Way Choice for members
  Outsource superannuation
  administration
  And 14 other recommendations



                                      18
Our people risk is out of appetite


                            Most serious strategic risk
                            High risk to service delivery
                            Turnover is above target
                            This financial year, over 100
                            years of experience has
                            walked out of the door




                                                       19
A workforce recruited for growth is
now tasked with ‘care & maintenance’

More reasons to leave         Fewer reasons to stay
   Shocks                       Links to other people /
   Gradual accumulation of     activities
  dissatisfaction                Congruence between job
   Cost benefit analysis       and other facets of life
   Immediate emotional          Sacrifices – how hard is it to
  response                      sever the links?




                                                              20
Our number 1 challenge


  In a word, its retaining our people …


      “A number of key people have
      left and I don't see people
      picking up the pieces well which
      frustrates me and results in
      more work flowing through due
      to errors and processing delays.
      The people I work with
      generally seem down. Energy
      and enthusiasm is missing”

                                          21
Our retention options

                       Deliver with Pride         Group pay rise
                       Lead with Pride
                       Career Management
                             GESB Passport
                             Careers Centre
                       GESB Good Life
            Group
                       Values Champions scheme
                       Discounts, benefits
Impact
                       Career Management          Allowances
                            Study Assistance      Salary reviews
                            Challenging work      Severance payment / transition
                            Promotional            incentive when new provider is
         Individual             opportunities       selected
                       Access to flexible work
                       Excellent entitlements




                               Non-Financial         Financial
                                                                                     22
                                           Type of Reward
Career management in GESB

     A partnership between GESB and
     Donington




                                      23
“Great Place to Work” workshops


              July 2011 – 90% of GESB people took part

              They told us they wanted:
                 interaction across the business
                Training & development
                 Challenging work
                 Cross training opportunities



                                                    24
A neat fit with the reasons people
stay!

  Links to other people / activities
      Involvement in teams, working groups
      Colleague interaction
  Congruence
      Job uses skills & talents
      Feel valued
      Values match culture
  Sacrifices – how hard is it to cut ties?
     Benefits, opportunities, autonomy, pay,
     job security                              25
Making GESB a Great Place to Work


  Deliver with Pride
  Leading with Pride
  GESB Passport
   – Careers Centre
  GESB Good Life




                                    26
The Careers Centre


  Delivered in partnership with Donington
  Careers Counsellor available every week on site
  Focus is RETENTION
  Around 30% of the workforce have already taken part




                                                        27
How it supports retention


                     Tangible investment in our people
                     Supports and encourage forward
                     planning
                     “Embeddedness”
                     Independent reality checking
                     Helps smooth ‘shocks’, allay
                     misconceptions
                     Supports managers and our people


                                                    28
So what do our people think?


Pulse Attributes - Career Development
% staff responding 7-10 on 10-point scale
                                                         76      74
                                                  64                     66
    53      52      56     58      56       53




  Aug 07 Feb 08 Aug 08 May 09 Jun 10 Nov 10 May 11 Aug 11 Dec 11 Mar 12

  I have appropriate oppportunities for personal and professional growth eg
                         training and development


                                                                              29
Great news, but there is no room
for complacency

                           Career management is
                           not the silver bullet –
                           but you can’t afford not
                           to do it
                           Consistency,
                           consistency,
                           consistency




                                                 30
Question Time




                31
Discussion Questions


  How different are GESB’s retention challenges from
  yours? Can career management work in your
  organisation?

  In turnover research currently being undertaken by ECU,
  80% of employees rated “Development” very important
  in retaining them. Is focussing on career management
  enough to stem turnover? What else are you doing to
  retain staff?

                                                        32
33

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2012 may career management presentation

  • 1. • On-line training courses • 350 courses  Leaderships skills  Administration skills  Software packages (Word, Excel, Access, Outlook etc.)  Project Management  Conflict management  Problem solving  Leading Gen X and Y  Six Sigma  Risk management
  • 2. Using Career Management as a Retention Strategy Presented by: Michelle Gilmore Head of Human Resources, GESB 8 May 2012
  • 3. What we’ll talk about today About GESB and our turnover challenge Reasons people leave, reasons people stay A career management initiative in GESB The impact so far Questions and Discussion 9
  • 4. About GESB Superannuation Fund for current and former public sector employees $13 billion Funds under Management Largest locally-based super fund in WA WA Government Statutory Authority Multiple awards for performance, quality and value for money 10
  • 5. GESB is a high performing fund Super Ratings Platinum 2012 – fifth year running Investment Trends Best Customer Service 2011 voted by our members Investment Trends Best Disclosure of Fees and Charges 2011 WA Contact Centre of the Year 2011 Super Ratings Super of the Year Finalist 2011 Super Ratings Pension of the Year Finalist 2011 Chant West top 10 superannuation fund in Australia 2011 Chant West Five Apples 2010 The Heron Partnership 5 Quality Stars 2010/11 Towers Watson, P&I/TW300 Top 300 global funds 2010 11
  • 6. GESB people 200 people One location Mostly career finance sector people Some public servants Some ‘career GESB’ people 12
  • 7. Understanding turnover & retention Why people leave Why people stay Shocks Links to other people / Gradual accumulation of activities dissatisfaction Congruence between job Cost benefit analysis and other facets of life Impulsive emotional Sacrifices – how hard is it decision to cut ties? Labour market 13
  • 8. Can we fix it? For most, the decision to leave emerges over time Lee and Mitchell “unfolding” model of turnover So how should we intervene to reduce the likelihood of turnover? 14
  • 9. The GESB Retention Challenge 15
  • 10. GESB has experienced major strategic changes From 2000 - getting ready for competition, Choice of Super 2007 – GESB to become a mutual fund July 2008 – mutualisation halted 2009 – government announces superannuation reforms June 2011 - CEO leaves January 2012 - Government appoints new CEO 16
  • 11. Our turnover history shows the impact 45.0% Planned Plannedof mutualisation GESB 40.0% mutualisation of GESB 35.0% Government Cost Challenge; announces Whithear 30.0% Review super reforms 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 2003/4 2004/5 2005/6 2006/7 2007/8 2008/9 2009/10 2010/11 2011/12 (to 31 Mar) 17 Turnover % FTE Average turnover as % FTE
  • 12. The reforms will take time Reverse the decision to mutualise GESB Keep GESB in the WA public sector One Way Choice for members Outsource superannuation administration And 14 other recommendations 18
  • 13. Our people risk is out of appetite Most serious strategic risk High risk to service delivery Turnover is above target This financial year, over 100 years of experience has walked out of the door 19
  • 14. A workforce recruited for growth is now tasked with ‘care & maintenance’ More reasons to leave Fewer reasons to stay  Shocks  Links to other people /  Gradual accumulation of activities dissatisfaction  Congruence between job  Cost benefit analysis and other facets of life  Immediate emotional  Sacrifices – how hard is it to response sever the links? 20
  • 15. Our number 1 challenge In a word, its retaining our people … “A number of key people have left and I don't see people picking up the pieces well which frustrates me and results in more work flowing through due to errors and processing delays. The people I work with generally seem down. Energy and enthusiasm is missing” 21
  • 16. Our retention options  Deliver with Pride  Group pay rise  Lead with Pride  Career Management  GESB Passport  Careers Centre  GESB Good Life Group  Values Champions scheme  Discounts, benefits Impact  Career Management  Allowances  Study Assistance  Salary reviews  Challenging work  Severance payment / transition  Promotional incentive when new provider is Individual opportunities selected  Access to flexible work  Excellent entitlements Non-Financial Financial 22 Type of Reward
  • 17. Career management in GESB A partnership between GESB and Donington 23
  • 18. “Great Place to Work” workshops July 2011 – 90% of GESB people took part They told us they wanted:  interaction across the business Training & development  Challenging work  Cross training opportunities 24
  • 19. A neat fit with the reasons people stay! Links to other people / activities Involvement in teams, working groups Colleague interaction Congruence Job uses skills & talents Feel valued Values match culture Sacrifices – how hard is it to cut ties? Benefits, opportunities, autonomy, pay, job security 25
  • 20. Making GESB a Great Place to Work Deliver with Pride Leading with Pride GESB Passport – Careers Centre GESB Good Life 26
  • 21. The Careers Centre Delivered in partnership with Donington Careers Counsellor available every week on site Focus is RETENTION Around 30% of the workforce have already taken part 27
  • 22. How it supports retention Tangible investment in our people Supports and encourage forward planning “Embeddedness” Independent reality checking Helps smooth ‘shocks’, allay misconceptions Supports managers and our people 28
  • 23. So what do our people think? Pulse Attributes - Career Development % staff responding 7-10 on 10-point scale 76 74 64 66 53 52 56 58 56 53 Aug 07 Feb 08 Aug 08 May 09 Jun 10 Nov 10 May 11 Aug 11 Dec 11 Mar 12 I have appropriate oppportunities for personal and professional growth eg training and development 29
  • 24. Great news, but there is no room for complacency Career management is not the silver bullet – but you can’t afford not to do it Consistency, consistency, consistency 30
  • 26. Discussion Questions How different are GESB’s retention challenges from yours? Can career management work in your organisation? In turnover research currently being undertaken by ECU, 80% of employees rated “Development” very important in retaining them. Is focussing on career management enough to stem turnover? What else are you doing to retain staff? 32
  • 27. 33