Social Marketing at Scale

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Social Media Management vs. Social Marketing.
Read how to not just manage social but how to become a super heroes in doing Social Marketing, measure ROI and be able to scale up cost effectively.

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Social Marketing at Scale

  1. 1. TrafficEngagement Branding Fans 42.45 % 490 51,263,171 Fans Engagement Activities Reach Clicks Impressions Branding Customer Service Holidays Fan Penetration CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS 150k 28/02 02/03 04/03 06/03 100k 50k 61.81% Total Daily Reach 44.54% 1301 16.68% 0k Total Paid Organ Traffic Recruit Talents Email Permission RSS Feed Fan Store Upcoming Events Fan Coupons Store Locator Eventbrite Product Review FACEBOOK APP CAMPAIGN PHOTO CONTEST Examples Upload Photo VOTE 2 VOTE 2 VOTE VOTE 2 VOTE 2 VOTE 10 % 12 % 72 % 5 % I would like to hear more about – where can I find info? Chloe Brown 30 Apr 11:23 · 3 YouTube Comment I can't see the benefit of this product based on this video :( Elisabeth Johnson 30 Apr 1:21 · 1 AssignArchive Instagram Comment That looks so cool! #yourbrand #coolstuff Jacob Smith 28 Apr 17:24 · 10 AssignArchive PHOTO CONTEST Upload Photo VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 TrafficEngagement Branding Fans Fans Engagement Activities Reach Clicks Countries Age restrictions Gender Both Male Female 13 No max Denmark Impressions Branding Customer Service Holidays Traffic Recruit Talents Email Permission RSS Feed Fan Store Upcoming Events Fan Coupons Store Locator Eventbrite Product Review FACEBOOK APP LIBRARY CAMPAIGN PHOTO CONTEST Examples Upload Photo VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 Add a photo description YOUR PHOTO HERE Name E-mail BROWSE Submit TARGET 13 No max 10 % 12 % 72 % 5 % 30% lower cost per like 2x higher fan penetration 5x higher content virality www.komfo.com Social media marketing at scale 30 Apr 13:44 · Like · COMPOSE NEW Facebook preview Twitter preview Google+ preview HARE Target Hello World! Schedule Here’s a post to multiple channels. Schedule this post for: Ads Boost 22-03-2013 09 20 Hello World! Here’s a p Hello World! Here’s a post to multip Hello World! Here’s a p Your brand Your brand Scheduled for: Friday 22–0 Your brand Everyone SCHEDULE Status Photo Link Compose Scheduled (0) Published (6) Scheduled for: Friday 22–0 Scheduled for: Friday 22–0 3 days Facebook thread We have just lanched a Your brand Facebook Comment Thanks! Looking forward to try it out :) Peter Jackson 30 Apr 13:47 · 2 AssignArchive I like what I see Allan Gore 30 Apr 13:47 · Li Twitter Mention Cool launch! #yourbrand #launch Daniel Williams 30 Apr 11:24 · 5 AssignArchive G+ Comment Chloe Brown AssignArchive I can't wait to g Peter Jackson 30 Apr 13:49 · Li PHOTO CONTEST Upload Photo VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 Traffic Fans 51,263,171 € 8,196,880 Male Female x COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT 04/03 06/03 08/03 10/03 12/03 61.81% Total Daily Reach Value 1301 16.68% 60 min 13.08% faster 16.42% Total Paid Organic Viral 165871141 FACEBOOK APP LIBRARY PHOTO CONTEST Examples Upload Photo VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 Add a photo description YOUR PHOTO HERE Name E-mail BROWSE Submit ax 10 % 12 % 72 % 5 % 30% lower cost per like 2x higher fan penetration 5x higher content virality olstuff 30 Apr 13:44 · Like · 61 · 4 · 14 COMPOSE NEW Facebook preview Twitter preview Google+ preview SHARE Target Hello World! Schedule Here’s a post to multiple channels. Schedule this post for: Ads Boost 22-03-2013 09 20 Hello World! Here’s a post to multiple channels. Hello World! Here’s a post to multiple channels. Hello World! Here’s a post to multiple channels. Your brand Your brand Scheduled for: Friday 22–03–2013 – 09:20 Your brand Everyone SCHEDULE Status Photo Link Compose Scheduled (0) Published (6) Scheduled for: Friday 22–03–2013 – 09:20 Scheduled for: Friday 22–03–2013 – 09:20 3 days Facebook thread We have just lanched a new product. Check it out at yourbrand.com Your brand Facebook Comment Thanks! Looking forward to try it out :) Peter Jackson Hi Peter, you can order the product at prices.com Your brand 30 Apr 13:47 · 2 AssignArchive I like what I see! :) Allan Gore 30 Apr 13:47 · Like · 2 · Reply Twitter Mention Cool launch! #yourbrand #launch Daniel Williams 30 Apr 11:24 · 5 AssignArchive 30 Apr 14:03 · 0 30 Apr 21:35 · 2 G+ Comment I would like to hear more about – where can I find info? Chloe Brown 30 Apr 11:23 · 3 AssignArchive YouTube Comment I can't see the benefit of this product based on this video :( Elisabeth Johnson 30 Apr 1:21 · 1 AssignArchive Instagram Comment AssignArchive Assign threadArchive thread I can't wait to get my hands on that! Peter Jackson 30 Apr 13:49 · Like · 2 · Reply Thanks! Looking forward to try it out :) Peter Jackson
  2. 2. • Headquartered in Copenhagen, Denmark but present globally. • Owned by the four founders and the global software company Sitecore. • Powerful team of 50+ social media marketing specialists ready to guide you to success. • 100+ strong partnerships with leading social networks, agencies and software providers. • 300+ enterprise clients and market leader in the Nordics. WE ARE ALL ABOUT SOCIAL MEDIA MARKETING AT SCALE Proven success with companies across a variety of industries.
  3. 3. KOMFO’S SOCIAL MEDIA MARKETING SUITE Our Social Media Marketing Suite helps you understand how social me- dia impacts your bottom line and will help you implement cost effective and automated social media marketing. Social Media Analytics Facebook Ad Manager Social Media Monitor Social Media Publisher Facebook App Library
  4. 4. 42.45 % 490 51,263,171 € 8,196,880 Fan Penetration CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT 150k 28/02 02/03 04/03 06/03 08/03 10/03 12/03 100k 50k 61.81% Total Daily Reach Value 44.54% 1301 16.68% 60 min 13.08% faster 16.42% 0k Total Paid Organic Viral 165871141 PHOTO CONTEST Upload Photo VOTE 2 VOTE 2 VOTE 2 Fans Engagement Traffic Recruit Talents Email Permission RSS Feed Fan Store Upcoming Events Fan Coupons Store Locator Eventbrite Product Review FACEBOOK APP LIBRARY PHOTO CONTEST Examples Upload Photo VOTE 2 VOTE 2 VOTE 2 Add a photo description YOUR PHOTO HERE BROWSE ”Komfo’s Analytics gives us a great understanding of the value we are creating in Social Media – a necessary tool when reporting re- sults back to top management” Bo Kristiansen, University of Southern Denmark Ultimately, the question on everyone’s lips is: What’s the impact of social media on our bottom line? Understand the influence of an individual post, or take a step back and see larger trends. Track con- versions, view demographics data and see summaries of your social media channels performance. Komfo is Nordic market leader with 300+ enterprise clients: SOCIAL MEDIA ANALYTICS Read more about Komfo Analytics at www.komfo.com/ products/analytics
  5. 5. PHOTO CONTEST Upload Photo VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 Fans Engagement Branding Customer Service Holidays Traffic Recruit Talents Email Permission RSS Feed Fan Store Upcoming Events Fan Coupons Store Locator Eventbrite Product Review FACEBOOK APP LIBRARY PHOTO CONTEST Examples Upload Photo VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 Add a photo description YOUR PHOTO HERE Name E-mail BROWSE Submit TrafficEngagement Branding Fans Activities Reach Clicks Countries Age restrictions Gender Both Male Female 13 No max Denmark Impressions CAMPAIGN TARGET 13 No max 10 % 12 % 72 % 5 % 30% lower cost per like 2x higher fan penetration 5x higher content virality ”Komfo Ad Manager increased our traffic from Facebook with 80 % and our net earnings with 8 %. By far the most effective tool that we have tried” Casper Vestereng, Just Eat FACEBOOK AD MANAGER Find the right social audience for your brand at the right cost for your wallet. Our Ad Manager is automated, so you don’t have to spend your resources figuring out what combination of creative, copy and audience will lead to optimal results. Komfo is Nordic market leader with 100+ strong partners Read more about Komfo Ad Manager at www.komfo.com/ products/admanager
  6. 6. 30 Apr 13:44 · Like · 61 · 4 · 14 Facebook thread We have just lanched a new product. Check it out at yourbrand.com Your brand Facebook Comment Thanks! Looking forward to try it out :) Peter Jackson Hi Peter, you can order the product at prices.com Your brand 30 Apr 13:47 · 2 AssignArchive I like what I see! :) Allan Gore 30 Apr 13:47 · Like · 2 · Reply Twitter Mention Cool launch! #yourbrand #launch Daniel Williams 30 Apr 11:24 · 5 AssignArchive 30 Apr 14:03 · 0 30 Apr 21:35 · Write your comment here 2 G+ Comment I would like to hear more about – where can I find info? Chloe Brown 30 Apr 11:23 · 3 AssignArchive YouTube Comment I can't see the benefit of this product based on this video :( Elisabeth Johnson 30 Apr 1:21 · 1 AssignArchive Instagram Comment That looks so cool! #yourbrand #coolstuff Jacob Smith 28 Apr 17:24 · 10 AssignArchive Assign threadArchive thread I can't wait to get my hands on that! Peter Jackson 30 Apr 13:49 · Like · 2 · Reply Thanks! Looking forward to try it out :) Peter Jackson COMPOSE NEW Facebook preview Twitter preview Google+ preview SHARE Target Hello World! Schedule Here’s a post to multiple channels. Schedule this post for: Ads Boost 22-03-2013 09 20 Hello World! Here’s a post to multiple channels. Hello World! Here’s a post to multiple channels. Hello World! Here’s a post to multiple channels. Your brand Your brand Scheduled for: Friday 22–03–2013 – 09:20 Your brand Everyone SCHEDULE Status Photo Link Compose Scheduled (0) Published (6) Scheduled for: Friday 22–03–2013 – 09:20 Scheduled for: Friday 22–03–2013 – 09:20 3 days ”We use Komfo to keep track of our customer enquiries, and to sort, prioritise and distribute them to the employees who are to reply to them. We find that it runs really well and this enables us to provide efficient, attentive and competent customer service” Ulf C. Bach-Vedel, TDC SOCIAL MEDIA MONITOR Listen to the buzz about your brand in social media with our listen- ing tools and receive Storm Alerts by SMS and e-mail if a user storm is brewing. Respond timely to your community across multiple social networks and route messages internally in the organisation. Read more about Komfo Monitor at www.komfo.com/ products/monitor
  7. 7. 30 Apr 13:44 · Like · 61 · 4 · 14 Facebook thread We have just lanched a new product. Check it out at yourbrand.com Your brand Facebook Comment Thanks! Looking forward to try it out :) Peter Jackson Hi Peter, you can order the product at prices.com Your brand 30 Apr 13:47 · 2 AssignArchive I like what I see! :) Allan Gore 30 Apr 13:47 · Like · 2 · Reply Twitter Mention Cool launch! #yourbrand #launch Daniel Williams 30 Apr 11:24 · 5 AssignArchive 30 Apr 14:03 · 0 30 Apr 21:35 · Write your comment here 2 G+ Comment I would like to hear more about – where can I find info? Chloe Brown 30 Apr 11:23 · 3 AssignArchive YouTube Comment I can't see the benefit of this product based on this video :( Elisabeth Johnson 30 Apr 1:21 · 1 AssignArchive Instagram Comment That looks so cool! #yourbrand #coolstuff Jacob Smith 28 Apr 17:24 · 10 AssignArchive Assign threadArchive thread I can't wait to get my hands on that! Peter Jackson 30 Apr 13:49 · Like · 2 · Reply Thanks! Looking forward to try it out :) Peter Jackson COMPOSE NEW Facebook preview Twitter preview Google+ preview SHARE Target Hello World! Schedule Here’s a post to multiple channels. Schedule this post for: Ads Boost 22-03-2013 09 20 Hello World! Here’s a post to multiple channels. Hello World! Here’s a post to multiple channels. Your brand Your brand Scheduled for: Friday 22–03–2013 – 09:20 Everyone SCHEDULE Status Photo Link Compose Scheduled (0) Published (6) Scheduled for: Friday 22–03–2013 – 09:20 3 days Komfo is Nordic market leader with 300+ enterprise clients SOCIAL MEDIA PUBLISHER Create, schedule and route messages across Facebook, Twitter, YouTube, Google+ and Instagram from one easy-to-use interface. Publish content to fans by language, country, or more advanced targeted mechanisms. “Komfo’s tool for communication in social media has been a neces- sary and trusted help for us in times of massive user attentiont” Thomas Heilskov, Danske Bank Read more about Komfo Publisher at www.komfo.com/ products/publisher
  8. 8. 42.45 % 490 51,263,171 € 8,196,880 Fan Penetration CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT 150k 28/02 02/03 04/03 06/03 08/03 10/03 12/03 100k 50k 61.81% Total Daily Reach Value 44.54% 1301 16.68% 60 min 13.08% faster 16.42% 0k Total Paid Organic Viral 165871141 PHOTO CONTEST Upload Photo VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 Fans Engagement Branding Customer Service Holidays Traffic Recruit Talents Email Permission RSS Feed Fan Store Upcoming Events Fan Coupons Store Locator Eventbrite Product Review FACEBOOK APP LIBRARY PHOTO CONTEST Examples Upload Photo VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 VOTE 2 Add a photo description YOUR PHOTO HERE Name E-mail BROWSE Submit TrafficEngagement Branding Fans Activities Reach Clicks Countries Denmark Impressions CAMPAIGN TARGET 10 % 12 % 72 % 5 % 30% lower cost per like 2x higher fan penetration 5x ”Komfo App Library has contributed to the rapid community growth we have seen on Facebook by enabling us to run engaging competitions as an example” Anders Lunde, JYSK FACEBOOK APP LIBRARY Give your audience a reason to spend time with your brand on social networks. Create engaging content and competitions that people will want to share with their friends. Choose from a library of mobile friendly templates for an option that is well documented and quick or customise an app of your own. Read more about Komfo App Library at www.komfo.com/ products/applibrary
  9. 9. Komfo Academy is conducted in collaboration with carefully selected Komfo Partners Our Customer Relations Team is here to ensure that our partners and customers get the most successful out- comes from working with Komfo, from product support and training, and from technical consulting and business optimisation services. KOMFO GUIDES YOU TO SUCCESS Get smarter with Komfo Academy Komfo Academy is a free service for all Komfo clients. Komfo Academy is conducted online over 4 webinars with the following focus areas: Social Strategy Focus on the compa- ny’s strategic approach to social media Community Management How to develop and maintain an active community Content Planning The creation of a content plan and a publishing strategy Facebook Ads How to amplify the right content in real time Social Analytics How to track engagement trends and business metrics Satisfaction with our support is 96,7 % (Zendesk industry benchmark is 88 %)
  10. 10. Pricing that scales with your business. Choose a basic package or contact us for a solution tailored to your requirements. PRICING PLANS pro • Full Product Suite • Standard Value Analytics • Komfo Academy • One or few Social Media Channels • One Team • One Market • Standard limitations on Ad Spend • Standard Support Enterprise • Full Product Suite • Advanced Value Analytics • Komfo Academy • Multiple Social Media Channels • Multiple Teams • Multiple Markets • Extended limitations on Ad Spend • Extended Support & Guidance Want a quote? Contact us and a member of our friendly sales team will schedule a time to chat spe- cifics about your needs. Have questions? Give us a call and a friendly Komfonian will answer any questions you have. +45 5370 0922 www.komfo.com
  11. 11. Bo Kristiansen, University of Southern Denmark “Komfo increased our revenue from Facebook with 18 %. By far the most effective tool we have tried.” “Komfo gives us a great understanding of the value we are creating in Social Media – a necessary tool when reporting results back to top management.” Navn Efternavn, Just Eat “Komfo offers extremely fast and competent support. Highly recommended!” David Engstrom, Telia

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