The report presents detailed data on the Wine consumption trends in Turkey, providing historic and forecast consumption volume and value at market and category level, alcoholic strength (Fortified Wine), price segment (Still Wine), brand share data and distribution channel data. This report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.

1. The Future of the Wine Market in Turkey to 2017
Product Synopsis
The Future of the Wine Market in Turkey to 2017 is the result of Canadean's extensive market research
covering the Wine market in Turkey. The report presents detailed data on the Wine consumption trends in
Turkey, providing historic and forecast consumption volume and value at market and category level, alcoholic
strength (Fortified Wine), price segment (Still Wine), brand share data and distribution channel data. This
report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop
uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to
account for the Wine sales overall and to know which categories and segments are in the ascendency in the
coming years.
Introduction and Landscape
This report provides authoritative and granular detail of the Wine market in Turkey; and in doing so fills the
gaps in marketers' understanding of market trends and the components of change causing them. Based upon
extensive secondary research, this report provides comprehensive and granular insights that allows marketers
to confidently update their strategic and tactical plans.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Fortified Wine,
Sparkling Wine, and Still Wine. Detailed product sales segmentation for volumes is provided, including brand
data (2009-12) and distribution channel data (2009-12), at the product category level. Future forecasts allow
marketers to understand the future pattern of market trends; from winners and losers to category dynamics and
thereby quickly and easily identify the key areas in which they want to compete in the future.
Key Market Issues
The report provides a unique mix of highly granular market data, based upon detailed industry research, in
order to offer a detailed insight into the trends and dynamics affecting Wine market in Turkey. Custom
segmentation of the market provides unique views and insights for marketers on the volume, brand and
distribution data, to give unparalleled insight into the market.
table Of Content
1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.2.1 This Report Provides 2012 Actual Sales; While Forecasts Are Provided For 2013 - 2017
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Price Segmentation Definitions
1.2.5 Alcoholic Strength Definitions
1.2.6 Volume Units And Aggregations
The Future of the Wine Market in Turkey to 2017

2. 1.2.7 Cagr Definition And Calculation
1.2.8 Graphical Representation Of Brands
1.2.9 Exchange Rates
1.2.10 Methodology Summary
2 Turkey Wine Market Analysis, 2007-17
2.1 Wine Value Analysis, 2007-17
2.1.1 Overall Wine Market Value, 2007-17
2.1.2 Wine Market Value By Category, 2007-17
2.1.3 Market Growth Dynamics By Value - Wine, 2007-17
2.2 Wine Volume Analysis, 2007-17
2.2.1 Overall Wine Market Volume, 2007-17
2.2.2 Per-capita Consumption - Wine, 2007-17
2.2.3 Wine Market Volume By Category, 2007-17
2.2.4 Market Growth Dynamics By Volume - Wine, 2007-17
3 Turkey Fortified Wine Market Analysis, 2007-17
3.1 Fortified Wine Value Analysis, 2007-17
3.1.1 Fortified Wine Market By Value, 2007-17
3.1.2 Fortified Wine Market Value By Segments, 2007-17
3.2 Fortified Wine Volume Analysis, 2007-17
3.2.1 Fortified Wine Market By Volume, 2007-17
3.2.2 Fortified Wine Market Volume By Segments, 2007-17
3.3 Market Growth Dynamics - Fortified Wine, 2007-17
3.3.1 Fortified Wine Market Growth Dynamics By Value, 2007-17
3.3.2 Fortified Wine Market Growth Dynamics By Volume, 2007-17
3.4 Other Fortified Wine Analysis, 2007-17
3.4.1 Other Fortified Wine Market By Value, 2007-17
3.4.2 Other Fortified Wine Market By Volume, 2007-17
3.5 Port Wine Analysis, 2007-17
3.5.1 Port Wine Market By Value, 2007-17
3.5.2 Port Wine Market By Volume, 2007-17
3.6 Sherry Wine Analysis, 2007-17
3.6.1 Sherry Wine Market By Value, 2007-17
3.6.2 Sherry Wine Market By Volume, 2007-17
3.7 Vermouth Wine Analysis, 2007-17
3.7.1 Vermouth Wine Market By Value, 2007-17
3.7.2 Vermouth Wine Market By Volume, 2007-17
3.8 Fortified Wine By Alcoholic Strength, 2007-17
3.9 Fortified Wine Brand Analysis, 2009-12
3.1 Fortified Wine Distribution Channel Analysis, 2009-12
The Future of the Wine Market in Turkey to 2017

3. 4 Turkey Sparkling Wine Market Analysis, 2007-17
4.1 Sparkling Wine Value Analysis, 2007-17
4.1.1 Sparkling Wine Market By Value, 2007-17
4.1.2 Sparkling Wine Market Value By Segments, 2007-17
4.2 Sparkling Wine Volume Analysis, 2007-17
4.2.1 Sparkling Wine Market By Volume, 2007-17
4.2.2 Sparkling Wine Market Volume By Segments, 2007-17
4.3 Market Growth Dynamics - Sparkling Wine, 2007-17
4.3.1 Sparkling Wine Market Growth Dynamics By Value, 2007-17
4.3.2 Sparkling Wine Market Growth Dynamics By Volume, 2007-17
4.4 Cava Wine Analysis, 2007-17
4.4.1 Cava Wine Market By Value, 2007-17
4.4.2 Cava Wine Market By Volume, 2007-17
4.5 Champagne Wine Analysis, 2007-17
4.5.1 Champagne Wine Market By Value, 2007-17
4.5.2 Champagne Wine Market By Volume, 2007-17
4.6 Other Sparkling Wine Analysis, 2007-17
4.6.1 Other Sparkling Wine Market By Value, 2007-17
4.6.2 Other Sparkling Wine Market By Volume, 2007-17
4.7 Sparkling Wine Brand Analysis, 2009-12
4.8 Sparkling Wine Distribution Channel Analysis, 2009-12
5 Turkey Still Wine Market Analysis, 2007-17
5.1 Still Wine Value Analysis, 2007-17
5.1.1 Still Wine Market By Value, 2007-17
5.1.2 Still Wine Market Value By Segments, 2007-17
5.2 Still Wine Volume Analysis, 2007-17
5.2.1 Still Wine Market By Volume, 2007-17
5.2.2 Still Wine Market Volume By Segments, 2007-17
5.3 Market Growth Dynamics - Still Wine, 2007-17
5.3.1 Still Wine Market Growth Dynamics By Value, 2007-17
5.3.2 Still Wine Market Growth Dynamics By Volume, 2007-17
5.4 Red Wine Analysis, 2007-17
5.4.1 Red Wine Market By Value, 2007-17
5.4.2 Red Wine Market By Volume, 2007-17
5.5 Rose Wine Analysis, 2007-17
5.5.1 Rose Wine Market By Value, 2007-17
5.5.2 Rose Wine Market By Volume, 2007-17
5.6 White Wine Analysis, 2007-17
5.6.1 White Wine Market By Value, 2007-17
5.6.2 White Wine Market By Volume, 2007-17
5.7 Still Wine By Price Segment, 2007-17
The Future of the Wine Market in Turkey to 2017

4. 5.8 Still Wine Brand Analysis, 2009-12
5.9 Still Wine Distribution Channel Analysis, 2009-12
6 Appendix
6.1 About Canadean
6.2 Disclaimer
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The Future of the Wine Market in Turkey to 2017