Sports Goods Retailing - UK - July 2013:New Industry Analysis Report

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The sports goods retailing market is heading into a period of potentially significant change as the major chains look to step into the gap left by the collapse of JJB, the independent sector attempts to reverse long-term trends of steady decline and brands themselves begin to take control of their own high street and online sales channels.

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Sports Goods Retailing - UK - July 2013:New Industry Analysis Report

  1. 1. Sports Goods Retailing - UK - July 2013 The sports goods retailing market is heading into a period of potentially significant change as the major chains look to step into the gap left by the collapse of JJB, the independent sector attempts to reverse long-term trends of steady decline and brands themselves begin to take control of their own high street and online sales channels. table Of Content introduction definition abbreviations executive Summary the Market figure 1: Consumer Expenditure On Sports Goods, 2008-18 market Bats On After Jjb’s Dismissal major Chains Ambitious For The Future market Drivers participation Growth Widens Pool Of Potential Buyers sports Stores Resist The Challenge Of The Internet market Segmentation figure 2: Expenditure On Sports Goods (£m), By Segment, 2012 clothing Still The Key Item Of Kit interest In Running Helps Footwear Step Up the Consumer figure 3: Sports Goods Purchasing Habits, May 2013 pressure On Incomes Raises Cash Consciousness battle Lines Drawn Around Consumers’ Quest For Low-cost Quality figure 4: Incentives To Sports Goods Purchasing, May 2013 ability To Pay And Ability To Play The Key Drivers Of Purchasing what We Think issues In The Market shops Or Showrooms? has The Demise Of Jjb Left A Mid-market Gap To Fill? do Retailers Need To Get Closer To Players? Sports Goods Retailing - UK - July 2013
  2. 2. where Next For Sports Direct? how Can Retailers Remain Part Of The Club? trend Application trend: Experience Is All trend: Return To The Experts mintel Futures: Access Anything, Anywhere market Drivers key Points a Wider Pool Of Playing Customers figure 5: Uk Adults’ Participation In Sport, 2008-12 scope For A Female Focus As Women Play More Sport figure 6: Women’s Participation In Sport At Least Once A Week (30 Minutes+), 2005-12 team Sports Still Losing To Individuals figure 7: Most Popular Sports, By Participation Of 30 Minutes Or More At Least Once A Week, October 2011-12 olympic Spirit Preaches Mainly To The Converted figure 8: Impact Of London 2012 Olympic Games On Interest And Participation In Sport, May 2013 sport Policy Targets Young People’s Play retail Sales Up, But Pressure On Prices And Premises Persists figure 9: Retail Sales Trends, By Month, 2012-13 smartphones To Bring Web Buyers Back To The Store? figure 10: Online Shopping Activities Performed In The Past Three Months, By Device, January 2013 income Squeeze Continues To Choke Demand figure 11: Rpi V Average Weekly Earnings Growth, 2008-13 clothing Price Inflation Checked figure 12: Price Inflation Trends For Clothing And Footwear*, January 2007-march 2013** who’s Innovating? key Points sports News Direct village Concept Bringing Retail To The Touchline specialists And Generalists Pair Up In New Formats putting The Sport Into Sport Shops brands Get In The Game retailers Today, Printers Tomorrow? personal Training Hots Up sport Joins The Festival Circuit get Involved In The Numbers Game Sports Goods Retailing - UK - July 2013
  3. 3. market Size And Forecast key Points market Shrugs Off Loss Of Jjb figure 13: Consumer Expenditure On Sports Goods, 2008-18 forecast figure 14: Forecast Of Consumer Expenditure On Sports Goods, 2008-18 forecast Methodology segment Performance key Points clothing Main Part Of The Retail Fabric figure 15: Consumer Expenditure On Sports Goods, By Segment, 2008-12 market Share key Points rivals Ready To Make Up The Numbers After Jjb Loss figure 16: Sports Goods Retail Outlets, By Company, 2013 sports Direct Strengthens Its Grip figure 17: Sports Goods Retailers’ Shares Of Consumer Expenditure, 2011 And 2012 space Allocation Analysis trading Differences figure 18: Summary Space Allocation In Sports Shops, June 2012 men, Women And Children figure 19: Sports Shops: Men’s, Women’s And Children’s Space Allocation, June 2012 figure 20: Sports Shops: Men’s Goods Space Allocation, June 2012 figure 21: Sports Shops: Women’s Goods Space Allocation, June 2012 figure 22: Sports Shops: Children’s Goods Space Allocation, June 2012 detailed Space Allocations figure 23: Sports Shops: Detailed Space Allocation, June 2012 sales Mix companies And Products key Points Sports Goods Retailing - UK - July 2013
  4. 4. jjb Consigned To The Past; Rivals Plan For The Future sports Direct background recent Activity financials figure 24: Sports Direct International Plc Key Financials, 2011 And 2012 promotion future Strategy jd Sports background recent Activity financials figure 25: Jd Sports Fashion Plc Key Financials, 2012 And 2013 promotion future Strategy jjb Sports (ceased Trading) background financials figure 26: Key Financial Data For Jjb Sports Plc, 2011 And 2012 dw Sports background recent Activity financials figure 27: Dave Whelan Sports Limited Key Financials*, 2011 And 2012 decathlon Uk background financials figure 28: Decathlon Uk Limited Key Financials, 2010 And 2011 future Strategy independent Buying Groups intersport sports Traders Alliance Group Ltd (stag) brand Research brand Map figure 29: Attitudes Towards And Usage Of Brands In The Sportswear Sector, May 2013 correspondence Analysis brand Attitudes figure 30: Attitudes, By Sportswear Brand, May 2013 brand Personality figure 31: Sportswear Brand Personality – Macro Image, May 2013 figure 32: Sportswear Brand Personality – Micro Image, May 2013 Sports Goods Retailing - UK - July 2013
  5. 5. brand Experience figure 33: Sportswear Brand Usage, May 2013 figure 34: Satisfaction With Various Sportswear Brands, May 2013 figure 35: Consideration Of Sportswear Brands, May 2013 figure 36: Consumer Perceptions Of Current Sportswear Brand Performance, May 2013 figure 37: Sportswear Brand Recommendation – Net Promoter Score, May 2013 brand Index figure 38: Sportswear Brand Index, May 2013 figure 39: Sportswear Brand Index Vs. Recommendation, May 2013 target Group Analysis figure 40: Target Groups, May 2013 figure 41: Sportswear Brand Usage, By Target Groups, May 2013 group One – Conformists group Two – Simply The Best group Three – Shelf Stalkers group Four – Habitual Shoppers group Five – Individualists brand Communication And Promotion key Points olympic Opportunity To Switch Marketing Focus figure 42: Sports Goods Advertising Spend, 2009-12 jd And Decathlon Go Outdoors figure 43: Leading* Sports Goods Retailers’ Advertising Spend, By Media Type, 2009-12 sports Bought For key Points most Played Sports Are Most Bought For Also figure 44: Sports For Which Sports Goods Are Purchased, May 2013 players V Buyers: Golf And Tennis Attract More Spenders figure 45: Participation In Sport And Purchasing Of Sports Goods, May 2013 children Try, Parents Buy figure 46: Sports For Which Sports Goods Are Purchased, By Age Of Children In Household, May 2013 narrow Consumer Focus Favours Specialisation figure 47: Repertoire Of Sports For Which Sports Goods Are Purchased, May 2013 outlets Purchased From key Points supermarkets Keep Interest Fresh With Seasonal Fare figure 48: Outlets Sports Goods Purchased From, May 2013 Sports Goods Retailing - UK - July 2013
  6. 6. sports Goods Sales Slow To Migrate Online figure 49: Purchasing Of Sports Goods From Non-specialist Retailers, In-store V Online, By Gender, May 2013 specialists And Generalists Fight Out A Gender War figure 50: Purchasing Of Sports Goods From Specialist And Generalist Stores, By Sports Purchased For, May 2013 upscale Buyers Look To Mix Price And Match Quality figure 51: Outlets Sports Goods Purchased From, By Socio-economic Status, May 2013 influences On Sports Goods Purchasing key Points consumers Feel The Quality, But Wary Of The Cost figure 52: Factors Influencing Sports Goods Purchasing Decisions, May 2013 25-34s Most Cautious With Their Cash figure 53: Factors Influencing Sports Goods Purchasing Decisions (any Agree), By Age, May 2013 tennis Buyers Seek Look (and Performance) Of The Stars figure 54: Factors Influencing Golfers’ And Tennis Players’ Sports Goods Purchasing Decisions (any Agree), May 2013 get Closer To Participants To Harness The Power Of Recommendation figure 55: Influence Of Personal Recommendation On Sports Goods Purchasing Decisions (any Agree), By Stores Bought From, May 2013 sports Direct Not Yet A Destination For Advice figure 56: Importance Of In-store Advice When Purchasing Sports Goods, By Retailers Bought From, May 2013 attitudes Towards Sports Goods key Points endurance To The Fore When Hard Times Bite figure 57: Attitudes Towards Sports Goods, May 2013 brand Focus Can Bolster Shop Loyalty figure 58: Habitual Purchasing From The Same Retailer, By Attitudes Towards Sports Goods, May 2013 supermarkets Competing Strongly On Cost figure 59: Purchasing Of Low-cost Sports Goods Only, By Retailers Bought From, May 2013 incentives To Purchasing Sports Goods key Points paying Less And Playing More Drives Up Sports Goods’ Appeal figure 60: Incentives To Purchasing Sports Goods, May 2013 established Purchasers Kit Out For New Sports figure 61: Taking Up A New Sport As An Incentive To Purchase Sports Goods, By Age And Household Sports Goods Retailing - UK - July 2013
  7. 7. Income, May 2013 targeting Non-purchasers: A Question Of Time Vs Money figure 62: Incentives To Buying Sports Goods Among Current Non-purchasers, By Age, May 2013 goal-focused Gaining Through Training figure 63: Key Incentives To Purchasing Sports Goods Among Buyers Training For An Event, May 2013 sports Goods Retailing Target Groups key Points figure 64: Sports Goods Retailing Target Groups, May 2013 first Teamers (28% Of Sample) what Do They Think And Do? who Are They? football Crazies (27% Of Sample) what Do They Think And Do? who Are They? outdoor Types (27% Of Sample) what Do They Think And Do? who Are They? replacements (17% Of Sample) what Do They Think And Do? who Are They? appendix – Market Drivers figure 65: Trends In The Age Structure Of The Uk Population, By Gender, 2007-17 appendix – Market Size And Forecast figure 66: Forecast Of Consumer Spending On Retail Sports Goods, 2013-18 appendix – Sports Bought For figure 67: Most Popular Sports For Which Sports Goods Are Purchased, By Demographics, May 2013 figure 68: Next Most Popular Sports For Which Sports Goods Are Purchased, By Demographics, May 2013 figure 69: Other Sports For Which Sports Goods Are Purchased, By Demographics, May 2013 figure 70: Most Popular Sports For Which Sports Clothing Is Purchased, By Demographics, May 2013 figure 71: Next Most Popular Sports For Which Sports Clothing Is Purchased, By Demographics, May 2013 figure 72: Sports For Which Sports Footwear Is Purchased, By Demographics, May 2013 figure 73: Sports For Which Equipment Is Purchased, By Demographics, May 2013 figure 74: Repertoire Of Sports For Which Sports Goods Are Purchased, By Demographics, May 2013 figure 75: Outlets From Which Sports Goods Are Purchased, By Most Popular Sports For Which Sports Goods Are Purchased, May 2013 Sports Goods Retailing - UK - July 2013
  8. 8. figure 76: Outlets From Which Sports Goods Are Purchased, By Next Most Popular Sports For Which Sports Goods Are Purchased, May 2013 figure 77: Outlets From Which Sports Goods Are Purchased, By Most Popular Sports For Which Sports Clothing Is Purchased, May 2013 figure 78: Outlets From Which Sports Goods Are Purchased, By Next Most Popular Sports For Which Sports Clothing Is Purchased, May 2013 figure 79: Outlets From Which Sports Goods Are Purchased, By Sports For Which Sports Footwear Is Purchased, May 2013 figure 80: Outlets From Which Sports Goods Are Purchased, By Sports For Which Sports Equipment Is Purchased, May 2013 appendix – Outlets Purchased From figure 81: Most Popular Outlets From Which Sports Goods Are Purchased, By Demographics, May 2013 figure 82: Next Most Popular Outlets From Which Sports Goods Are Purchased, By Demographics, May 2013 figure 83: Other Outlets From Which Sports Goods Are Purchased, By Demographics, May 2013 figure 84: Most Popular Outlets From Which Sports Goods Are Purchased In-store, By Demographics, May 2013 figure 85: Next Most Popular Outlets From Which Sports Goods Are Purchased In-store, By Demographics, May 2013 figure 86: Outlets From Which Sports Goods Are Purchased Online, By Demographics, May 2013 figure 87: Repertoire Of Outlets From Which Sports Goods Are Purchased, By Demographics, May 2013 figure 88: Factors Influencing Sports Goods Purchasing Decisions, May 2013 figure 89: Factors Influencing Sports Goods Purchasing Decisions, By Most Popular Sports For Which Sports Goods Are Purchased, May 2013 figure 90: Factors Influencing Sports Goods Purchasing Decisions, By Next Most Popular Sports For Which Sports Goods Are Purchased, May 2013 figure 91: Factors Influencing Sports Goods Purchasing Decisions, By Most Popular Sports For Which Sports Clothing Is Purchased, May 2013 figure 92: Factors Influencing Sports Goods Purchasing Decisions, By Next Most Popular Sports For Which Sports Clothing Is Purchased, May 2013 figure 93: Factors Influencing Sports Goods Purchasing Decisions, By Sports For Which Sports Footwear Is Purchased, May 2013 figure 94: Factors Influencing Sports Goods Purchasing Decisions, By Sports For Which Equipment Is Purchased, May 2013 figure 95: Factors Influencing Sports Goods Purchasing Decisions, By Most Popular Outlets From Which Sports Goods Are Purchased, May 2013 figure 96: Factors Influencing Sports Goods Purchasing Decisions, By Next Most Popular Outlets From Which Sports Goods Are Purchased, May 2013 figure 97: Factors Influencing Sports Goods Purchasing Decisions, By Other Outlets From Which Sports Goods Are Purchased, May 2013 figure 98: Factors Influencing Sports Goods Purchasing Decisions, By Most Popular Outlets From Which Sports Goods Retailing - UK - July 2013
  9. 9. Sports Goods Are Purchased In-store, May 2013 figure 99: Factors Influencing Sports Goods Purchasing Decisions, By Next Most Popular Outlets From Which Sports Goods Are Purchased In-store, May 2013 figure 100: Factors Influencing Sports Goods Purchasing Decisions, By Outlets From Which Sports Goods Are Purchased Online, May 2013 appendix – Influences On Sports Goods Purchasing figure 101: Agreement With The Statements ‘low-cost Products Are Just As Good As More Expensive Ones’ And ‘it’s A Good Idea To Try On Sports Clothing And Footwear In-store And Then Search For Cheaper Prices Online’, By Demographics, May 2013 figure 102: Agreement With The Statements ‘expensive Sports Brands Are Worth Buying If You Can Find Them In A Sale’ And ‘it’s Useful To Read Product Reviews In Magazines, Websites Etc Before Buying’, By Demographics, May 2013 figure 103: Agreement With The Statements ‘recommendations From Friends/family/other Players Are Important To Me When Buying Sports Goods’ And ‘in-store Advice Is Important To Me When I Am Buying Sports Goods’, By Demographics, May 2013 figure 104: Agreement With The Statements ‘it’s Worth Paying More For Better-quality Brands And Products’ And ‘good Quality Kit/equipment Improves Your Sports Performance’, By Demographics, May 2013 figure 105: Agreement With The Statements ‘i Enjoy Sport More If I Have Good Quality Kit/equipment’ And ‘wearing The Same Brands As My Favourite Athletes And Teams Is Important To Me’, By Demographics, May 2013 figure 106: Agreement With The Statements ‘sports Clothing Is Good To Wear Off The Pitch As Well As On It’ And ‘fashion Is Important To Me When Deciding Which Sports Goods To Buy’, By Demographics, May 2013 appendix – Attitudes Towards Sports Goods figure 107: Most Popular Attitudes Towards Sports Goods, By Demographics, May 2013 figure 108: Next Most Popular Attitudes Towards Sports Goods, By Demographics, May 2013 figure 109: Attitudes Towards Sports Goods, By Most Popular Attitudes Towards Sports Goods, May 2013 figure 110: Attitudes Towards Sports Goods, By Next Most Popular Attitudes Towards Sports Goods, May 2013 figure 111: Attitudes Towards Sports Goods, By Most Popular Sports For Which Sports Goods Are Purchased, May 2013 figure 112: Attitudes Towards Sports Goods, By Next Most Popular Sports For Which Sports Goods Are Purchased, May 2013 figure 113: Attitudes Towards Sports Goods, By Most Popular Sports For Which Sports Clothing Is Purchased, May 2013 figure 114: Attitudes Towards Sports Goods, By Next Most Popular Sports For Which Sports Clothing Is Purchased, May 2013 figure 115: Attitudes Towards Sports Goods, By Sports For Which Sports Footwear Is Purchased, May 2013 Sports Goods Retailing - UK - July 2013
  10. 10. figure 116: Attitudes Towards Sports Goods, By Sports For Which Sports Equipment Is Purchased, May 2013 figure 117: Attitudes Towards Sports Goods, By Most Popular Outlets From Which Sports Goods Are Purchased, May 2013 figure 118: Attitudes Towards Sports Goods, By Next Most Popular Outlets From Which Sports Goods Are Purchased, May 2013 figure 119: Attitudes Towards Sports Goods, By Other Outlets From Which Sports Goods Are Purchased, May 2013 figure 120: Attitudes Towards Sports Goods, By Most Popular Outlets From Which Sports Goods Are Purchased In-store, May 2013 figure 121: Attitudes Towards Sports Goods, By Next Most Popular Outlets From Which Sports Goods Are Purchased In-store, May 2013 figure 122: Attitudes Towards Sports Goods, By Outlets From Which Sports Goods Are Purchased Online, May 2013 appendix – Incentives To Purchasing Sports Goods figure 123: Most Popular Incentives To Purchasing Sports Goods, By Demographics, May 2013 figure 124: Next Most Popular Incentives To Purchasing Sports Goods, By Demographics, May 2013 figure 125: Most Popular Incentives To Purchasing Sports Goods Among Current Buyers, By Demographics, May 2013 figure 126: Next Most Popular Incentives To Purchasing Sports Goods Among Current Buyers, By Demographics, May 2013 figure 127: Incentives To Purchasing Sports Goods For Non-buyers, By Demographics, May 2013 figure 128: Incentives To Purchasing Sports Goods, By Most Popular Incentives To Purchasing Sports Goods, May 2013 figure 129: Incentives To Purchasing Sports Goods, By Next Most Popular Incentives To Purchasing Sports Goods, May 2013 figure 130: Incentives To Purchasing Sports Goods, By Most Popular Attitudes Towards Sports Goods, May 2013 figure 131: Incentives To Purchasing Sports Goods, By Next Most Popular Attitudes Towards Sports Goods, May 2013 figure 132: Incentives To Purchasing Sports Goods, By Most Popular Outlets From Which Sports Goods Are Purchased, May 2013 figure 133: Incentives To Purchasing Sports Goods, By Next Most Popular Outlets From Which Sports Goods Are Purchased, May 2013 figure 134: Incentives To Purchasing Sports Goods, By Other Outlets From Which Sports Goods Are Purchased, May 2013 figure 135: Incentives To Purchasing Sports Goods, By Most Popular Outlets From Which Sports Goods Are Purchased In-store, May 2013 figure 136: Incentives To Purchasing Sports Goods, By Next Most Popular Outlets From Which Sports Goods Are Purchased In-store, May 2013 figure 137: Incentives To Purchasing Sports Goods, By Outlets From Which Sports Goods Are Purchased Online, May 2013 Sports Goods Retailing - UK - July 2013
  11. 11. appendix – Sports Goods Retailing Target Groups figure 138: Sports Goods Retailing Target Groups, By Demographics, May 2013 figure 139: Factors Influencing Sports Goods Purchasing Decisions, By Sports Goods Retailing Target Groups, May 2013 figure 140: Sports For Which Sports Goods Are Purchased, By Sports Goods Retailing Target Groups, May 2013 figure 141: Outlets Sports Goods Purchased From, By Sports Goods Retailing Target Groups, May 2013 figure 142: Attitudes Towards Sports Goods, By Sports Goods Retailing Target Groups, May 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Sports Goods Retailing - UK - July 2013

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