Google stated in March that it will roll out ‘doorway page update’ soon. But it seems that the update is still on hold, so this is the right time to make sure that your website is not affected by this update. Here are some tips that can help you to avoid negative impacts of Google’s ‘doorway page update’.
1. How To Deal With Google’s Doorway Page Update
‘Mobilegeddon’ update by Google started rolling out from 21st
April, 2015,
catching headlines and everybody SEO expert’s attention. Majority of people
almost neglected the ‘doorway page update’ and only a few reported about it. So,
let’s talk about this ‘doorway page update’.
In March, Google said that to deal with doorway pages, it will roll out a “ranking
adjustment”. So, it means that websites using doorway campaigns will be affected
broadly b y this update.
In the past, Google Webmasters may have warned you about “Gateway Page”
and you may have heard about some developments here and there, but apart
from this you might not be able to find any evidence of this update yet. This
means that there’s still time to avoid the effects of this update and save your
website’s position. Here are some steps you can consider to avoid the negative
impacts of ‘doorway page update’.
Don’t Have Any Empty Pages
Remove all the empty pages from your website. Don’t make new pages live until
you have fresh, relevant and unique content for those pages.
Remove Pages That Are Hard To Find
Pages that are designed to bring traffic, but aren’t integrated tightly into your
website’s navigation may increase the problems. Clean up your website
navigation so people can surf your website easily and remove pages that are
difficult to find and are meant to bring in traffic only.
2. Infuse Energy
There are pages in websites that largely depend on content generation like blogs,
reviews/testimonials, etc. Give importance to content generation early and on a
regular basis. You can even hold deployment of pages until you have a good
amount of content to justify such pages.
Say No To Duplicate Content
Duplicate content is something that can cause troubles with your Google.
However, after the “doorway page update” rolls out, it seems that Google may
penalise websites that have duplicative and repetitive pages. So, avoid pages that
have almost the same content and focus on same location targeting various
keywords.
If there any pages on your website that have exactly same content like blogs,
reviews/testimonials, or check-ins then configure the website in such a way that
one content appears on a single page only.
Avoid Multiple Websites
People often make multiple websites for various SEO purposes. That’s fine, but
you need to try your level best to justify having separate domain names or
multiple websites for your products and services. You also need to ensure that
content duplication is avoided on your multiple websites, just like avoiding the
same content on a single website.
Want more SEO tips? Read our blog post: “The Soul of SEO - Authority, Build &
Connect”.
