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Similar to Part 2 Online to Offline How Local Mobile Search Drives In-Store Foot Traffic: Thirdshelf
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Part 2 Online to Offline How Local Mobile Search Drives In-Store Foot Traffic: Thirdshelf
- 1. Online to Offline How local mobile search drives in-store traffic #LBMAmtl
- 2. #LBMAmtl Your most important asset is the one you’re ignoring Antoine Azar Chief Technology Officer
- 4. Customers are the only asset
- 5. Building a customer centric model
- 6. Know your customer Typical POS Customer Data “Anonymous” purchased SKU# E1X456TS for $120 on Nov 6. Thirdshelf Customer Data Andrew Chen, M DOB: March 4, 1987 andrew23@gmail.com - 3 previous purchases. - Bought a $120 jacket on Nov 6, SKU# E1X456TS. - Likes latest collections, tends to buy at list price. - 80% probability of interest in new shirt collection. - Part of the “High Value” customer segment. - Expected lifetime value: $2350 across 12 transactions. - Expected next transaction in 2 months.
- 7. Connecting the dots: Online to Offline Online search for your business or keywords. People that visit your store. People that buy. Online Search Visits Purchases
- 8. Connecting the dots: Online to Offline Visits Purchases Online Search Incentivize customer sign-up at all stages.
- 10. #LBMAmtl Thank You Download resources from: sweetiq.com/lbma