Freelance_Branding

Turning Point Scotland
Brand Guidelines
May 2016
Identity and Branding Development Contents
pica pica
michael dancer / principal
160 queens drive
glasgow g42 8qn
0141 .424 .0401
07747 .752 .236
http://iampicapica.tumblr.com/
michaeldancer@dancer65.plus.com
01
02 Turning Point Scotland logo
03 Turning Point Scotland Services Ltd logo
04 Turning Point Scotland logo - Preferred sizes
05 Colour
06 Logo variants
07 Typefaces
08 Things to avoid
Stationery
09 Letterheading
10 Letterheading layout
11 Letterheading - Turning Point Scotland Services Limited
12 Compliments Slip and Business Card
13 Compliments Slip - Turning Point Scotland Services Limited
14 Internal documents
Leaflets
15 Colour - West and South
16 Colour - North and East
17 Photography
18 Headline text
19 1/3 A4 Covers
20 1/3 A4 layout
21 A5 layout
22 Contact

Brand Guidelines
May 2016
Identity and Branding Development Turning Point Scotland logo

Brand Guidelines
May 2016
03
Identity and Branding Development Turning Point Scotland Services Ltd logo

Brand Guidelines
May 2016
04
Preferred sizes

Brand Guidelines
May 2016
05
Identity and Branding Development Colour
Colour Palette
The purple and green are supported by
a palette of colours distinct to Turning
Point Scotland, which bring a clean,
professional and contemporary feel to
all aspects of our communications. These
work tonally with the core colours and
should be used in all cases. Various tinted
values are recommended to compliment
the core and secondary colours.

Brand Guidelines
May 2016
06
Identity and Branding Development Logo variants
The white reversed version of the
identity can be used against all the
colours in the recommended palette.
For reasons of legibility, we suggest
that the tinted values are not used.
The single colour version of the
identity should only be rendered in
the core colours.

Brand Guidelines
May 2016
07
Identity and Branding Development Typefaces
FS Albert
The typeface Turning Point Scotland
Corporate Leaflets Design Standards is
FS Albert, which should be set in mixed
upper and lower case.
FS Albert is the only typeface to be used
for corporate leaflets.
Headings
These are set in FS Albert Bold.
Body text
This should be set in FS Albert.
Do:
• Set text in mixed upper and lower
case (never all upper case - even
with headings)
• Range text left (ragged right) and
never justified, or ranged right.
• Use a different type weight to
emphasise a word
• Ensure good colour contrast between
text and background colour.

Brand Guidelines
May 2016
08
Identity and Branding Development Things to avoid
The identity must always use one of the
correct Turning Point Scotland colours
highlighted in 04. The graphic and words
must always be proportionally scaled.
No modification can be made to either
the graphic or words, as any deviation
will undermine the status of the logo.
Some examples of incorrect usage are
illustrated here.

Brand Guidelines
May 2016
09
Identity and Branding Development Stationery
Letterheading
Turning Point Scotland is a company limited by guarantee No 194639 (Scotland) Registered Office 7 West George Street, Glasgow G2 1BA Charity No SC028827
www.turningpointscotland.com
@turningpointsco
facebook.com/turningpointscotland
54 Govan Road
Glasgow
G51 1JL
T 0141 427 8200
F 0141 427 8201
E info@turningpointscotland.com
Turning Point Scotland stationery items should be used
for correspondence about running the service, internal
communications, suppliers or communication with any
other agencies

Brand Guidelines
May 2016
10
Letterheading layout
@turningpointsco
54 Govan Road
Glasgow
G51 1JL
T 0141 427 8200
F 0141 427 8201
Mr Joe Bloggs
Managing Director
Company
50 Long Street
Glasgow
G5 8BH
Dear Joe
Thank you Quisque eget lorem. In dignissim faucibus dui. Pellentesque habitant morbi tristique
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iaculis quis, malesuada vitae, sodales non, arcu.
Aenean mi magna, rhoncus imperdiet dignissim at, suscipit ut tortor. Sed iaculis diam imperdiet nunc
lobortis et rutrum leo cursus. In at urna in urna tempor cursus. Phasellus et felis libero, eget tempor
velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur
quis lacus vel iaculis est fermentum rhoncus. Vestibulum laoreet vehicula risus vel condimentum. Ut mi
lectus, accumsan vitae vehicula vel, congue eget magna. Vestibulum ut blandit enim. Quisque porttitor
iaculis nisi ut condimentum. Morbi bibendum nisl ac risus laoreet pharetra.
Yours sincerely
Marisa Mahood
Communications Manager

Brand Guidelines
May 2016
11
Letterheading
Turning Point Scotland Services Ltd logo
@turningpointsco
54 Govan Road
Glasgow
G51 1JL
T 0141 427 8200
F 0141 427 8201
Turning Point Scotland Service Ltd stationery items should be
used for correspondence with providers on matters relating to
the contract. The exception to the rule would be when the provider
is a charitable trust, the money has been fund raised or where the
contract is held by an individual or their relative.

Brand Guidelines
May 2016
12
Compliments Slip and Business Card
54 Govan Road
Glasgow G51 1JL
T 0141 427 8200
F 0141 427 8201
@turningpointsco
Andy Dewar
Marketing & Communications Officer
andydewar@turningpointscotland.com
0141 427 8200
54 Govan Road
Glasgow G51 1JL
The back of the business cards have
the option of printing different core
colours and PANTONE 388.

Brand Guidelines
May 2016
13
Compliments Slip
Turning Point Scotland Services Ltd logo
54 Govan Road
Glasgow G51 1JL
T 0141 427 8200
F 0141 427 8201
@turningpointsco

Brand Guidelines
May 2016
14
Internal documents
Sustaining, Growing and Developing Business
Sustaining Business
We will continue to provide and develop a range of services that meet people’s needs. In an increasingly
competitive environment, successfully tendering for existing and new services will be vital for
TPS’s future. This will involve being both pro-active and reactive. The personalisation agenda will provide
new opportunities for people to purchase services directly. We will remain competitive and local services
will explore a range of ways to maximise their capacity and develop economies of scale.
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venenatis id. Aenean feugiat feugiat quam, vel viverra nisl sollicitudin vitae. Vestibulum rhoncus ante quis
massa commodo eu bibendum risus consectetur. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Vivamus vel nulla sit amet justo venenatis euismod sit amet eget orci. Nam ornare consequat augue sed
mattis. Sed consectetur dapibus porttitor. Cras rhoncus nisl eget massa ullamcorper eget fermentum tortor
mollis. Nulla facilisi. Mauris sapien tellus, sollicitudin ut tempor a, consequat ut elit. Nulla luctus consectetur
mi, consequat porttitor dolor dignissim eget.
Aenean mi magna, rhoncus imperdiet dignissim at, suscipit
ut tortor. Sed iaculis diam imperdiet nunc lobortis et rutrum
leo cursus. In at urna in urna tempor cursus. Phasellus et
felis libero, eget tempor velit. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae;
Curabitur quis lacus vel est fermentum rhoncus. Vestibulum
laoreet vehicula risus vel condimentum. Fusce magna erat,
fermentum semper tristique vel, lacinia ut tortor.
Ut mi lectus, accumsan vitae vehicula vel, congue eget
magna. Vestibulum ut blandit enim. Quisque porttitor
iaculis nisi ut condimentum. Morbi bibendum nisl ac risus
laoreet pharetra. Mauris malesuada erat vel sapien mollis
sodales. Pellentesque luctus, sem id placerat eleifend, orci tortor feugiat nisl, malesuada varius justo elit a leo.
Praesent rhoncus ante turpis. Nulla porta mattis blandit. Mauris aliquet vehicula fringilla. Vivamus molestie,
ligula a venenatis gravida, libero augue euismod lorem, vel pretium leo neque vitae erat. Vestibulum in ligula
id odio pharetra tristique. Maecenas dolor metus, ornare sed egestas vitae, aliquet eget nisl. Nam turpis sem,
facilisis at rutrum imperdiet, egestas id lorem. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices
posuere cubilia Curae; Nunc iaculis nisl nec sapien tempor at auctor erat lobortis. Suspendisse semper felis
tortor. Etiam id enim velit, at vulputate mi. Proin ac felis leo. Lorem ipsum dolor sit amet, consectetur
Document 1 01

Brand Guidelines
May 2016
15
Identity and Branding Development Leaflets
Colour - West and South
Pantone 123
CMYK 0.19.89.0
Pantone 7415 Pantone Warm Gray 3
Pantone 802
CMYK 51.0.85.0
Pantone 267
CMYK 82.97.0.0
Pantone 123
CMYK 0.19.89.0
Pantone 192
CMYK 0.94.64.0
Pantone Rhodamine Red
CMYK 9.87.0.0
WEST
SERVICES
SOUTH
SERVICES

Brand Guidelines
May 2016
16
Colour - North and East
Pantone 660
CMYK 88.50.0.0
Pantone 248
CMYK 42.100.0.0
Pantone 690
CMYK 30.98.13.68
Pantone 279
CMYK 68.34.0.0
Pantone 178
CMYK 0.70.58.0
Pantone 388
CMYK 15.0.80.0
NORTH
SERVICES
EAST
SERVICES

Brand Guidelines
May 2016
17
Photography
Photography
Photography very strongly determines
the look and feel of a leaflet and the
‘visual voice of Turning Point Scotland’.
Its selection is therefore very important,
with specific brand and technical
requirements.
Technical requirements
• All photography must be owned by
Turning Point Scotland with full rights
across all media
• All photography must be available
at 300dpi
• All photography must be reproducible
at A4 in size without loss of
image quality
The content of the imagery is to reflect
Turning Point Scotland’s brand values of
being open, honest, direct and caring.
Images should therefore:
• Be closely cropped on the subject
• Be strong in colour
• Reflect the diversity of Turning Point
Scotland’s offering
WEST
SERVICES
SOUTH
SERVICES
NORTH
SERVICES
EAST
SERVICES

Brand Guidelines
May 2016
18
Headline text
Glasgow
Housing Support
Dumfries & Galloway
Housing Support
Edinburgh
Elgin
company - FS Albert Bold 18pt
area - FS Albert 18pt
service description - FS Albert Light 18pt

Brand Guidelines
May 2016
19
1/3 A4 Covers
Glasgow
Housing Support
Dumfries & Galloway
Housing Support
Edinburgh
Elgin

Brand Guidelines
May 2016
20
1/3 A4 layout

Brand Guidelines
May 2016
21
A5 layout

Brand Guidelines
May 2016
Identity and Branding Development Contact
22
For further information
54 Govan Road
Glasgow
G51 1JL
T 0141 427 8200
F 0141 427 8201
W www.turningpointscotland.com
Find us on Facebook www.facebook.com/turningpointscotland and
follow us on Twitter @turningpointsco
LinkedIn http://www.linkedin.com/company/turning-point-scotland
Scottish Charity, number SCO28827

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