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Workshop 23 - Slide 1/2

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From the conference Competence 50+ 2007 in Gothenburg, Sweden.

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Workshop 23 - Slide 1/2

  1. 1. Prime Advantage & Age Alliance Presentation of Activity THE LISBON STRATEGY FOR GROWTH AND JOBS AIMS, TOGETHER WITH THE GOTHENBURG AGREEMENT TO CREATE A CLEANER, FAIRER AND MORE PROSPEROUS EUROPE. THIS WILL MEAN IMPLEMENTING NEW POLICIES AS WELL AS CHANGING OUR BEHAVIOUR AND ATTITUDES. ONE AREA IN WHICH EUROPE NEEDS TO ACT TOGETHER TO HELP ACHIEVE THESE OBJECTIVES IS THAT OF AGE AND EMPLOYMENT
  2. 2. Prime Advantage & Age Alliance Presentation of Activity 4 VERY DIFFERENT COUNTRIES CAME TOGETHER AUSTRIA – Low unemployment early exit from labour market (EAST) GERMANY – High unemployment, rural location POLAND – Highest EU unemployment, youth migration UK – Low general unemployment, structural decline (Impetus for national & transnational alliance) <ul><li>ADDRESSED ONE COMMON DEMOGRAPHIC </li></ul><ul><li>The ratio of dependant young & old to people of working age will rise </li></ul><ul><li>(Despite this prediction there is evidence of ageist attitudes socially and amongst employers) </li></ul>
  3. 3. Prime Advantage & Age Alliance Presentation of Activity 4 DIFFERENT APPROACHES AUSTRIA – Training in SME’s (make position more secure) GERMANY – Assessment, job brokering (LT unemployed) POLAND – Job coaching (45+ at risk of unemployment) UK – Mix of approaches (45+ employed or unemployed) 4 MAJOR COMMON THEMES AGE MANAGEMENT ASSESSMENT CAREER PLANNING and MANAGEMENT TRAINING Result: 4 Good Practice Guides based on experience
  4. 4. Prime Advantage & Age Alliance Presentation of Activity <ul><li>TRANSNATIONAL ACHIEVEMENTS </li></ul><ul><li>Successful transnational partnership </li></ul><ul><li>Produced 4 Good Practice Guides which can be used as an integral reference </li></ul><ul><li>Headline Results </li></ul><ul><li>AUSTRIA - initiatives have delivered proven added- value to SME’s and employee beneficiaries </li></ul><ul><li>GERMANY - 20% employed, </li></ul><ul><li>- innovation teams in 45 SME’s, </li></ul><ul><li>POLAND - Job coaches established </li></ul><ul><li>- post-graduate program ( Łódz University) Qualification in coaching the 45+’s </li></ul>
  5. 5. Prime Advantage & Age Alliance Presentation of Activity DETAILED UK BACKGROUND 19,000 in-commute 50,000 out-commute (41%) top SE travel-to-work ave. 32,800 economically inactive GVA/cap = 67% UK GVA/cap = 78% EU25 growth ‹SE average low wages/land values low value employment low numbers of large companies poor connectivity scarce employment land poor image major skills deficits Thames Gateway Area Key Issues
  6. 6. Prime Advantage & Age Alliance Presentation of Activity <ul><li>UK PROJECT – Multiple Activities </li></ul><ul><li>Up-skill over 45’s (new methods of delivering training adapted to their specific needs) (Training). </li></ul><ul><li>Support older workers undertaking a career change (Career Planning). </li></ul><ul><li>Dismantle barriers the target group face by developing key actions. </li></ul><ul><li>Develop awareness actions amongst SME's aimed at reducing age discrimination (IAG). </li></ul><ul><li>Encourage age management practice and experience . (Age Management). </li></ul>
  7. 7. Prime Advantage & Age Alliance Presentation of Activity <ul><li>UK PROJECT – Multiple Activities (contd.) </li></ul><ul><li>Develop and test schemes facilitating transfer of knowledge and experience (Knowledge Management). </li></ul><ul><li>Develop and test accreditation of prior experiential learning for older workers (APEL - Assessment). </li></ul><ul><li>Identify gaps within the employment and skills requirements of existing local employers (Succession Planning). </li></ul><ul><li>Job Placement (Job Brokering). </li></ul>
  8. 8. Prime Advantage & Age Alliance Presentation of Activity <ul><li>UK ACHIEVEMENTS </li></ul><ul><li>Included in Local Area Agreement and Skills Plan </li></ul><ul><li>Work with local private, public and voluntary sector partners </li></ul><ul><li>Supported 47 local businesses (mainly SMEs) in training and age management practices </li></ul><ul><li>Supported 200 people in IAG sessions </li></ul><ul><li>Supported 340 people in training, with 6 months still to run </li></ul><ul><li>In excess of 62 different training courses offered </li></ul><ul><li>50 People have achieved qualification </li></ul><ul><li>Supported 12 unemployed people, 3 found full time employment </li></ul>
  9. 9. Prime Advantage & Age Alliance Presentation of Activity <ul><li>UK ACHIEVEMENTS (Contd.) </li></ul><ul><li>6 People have received Fork Lift Truck training - 3 People so far achieved Fork Lift Truck Licences </li></ul><ul><li>Agreed job placement of 30+ beneficiaries </li></ul><ul><li>Produced CV and Interview Skills Booklets </li></ul><ul><li>A developed APEL Portfolio is now being piloted locally </li></ul><ul><li>A Guidance Model is being developed </li></ul><ul><li>Draft design of Framework for older people </li></ul><ul><li>Looking at future funding to develop holistic model to address barriers to older worker employment and training </li></ul>
  10. 10. Prime Advantage & Age Alliance Presentation of Activity <ul><li>UK PROJECT – Assessment </li></ul><ul><li>WHAT WORKED? </li></ul><ul><li>Individual (one to one), flexible, concentrated (shorter duration) approach towards the Career Management process </li></ul><ul><li>Mentoring relationship that was fostered </li></ul><ul><li>Non-coercive style of interview situation </li></ul><ul><li>Relationships built with large companies </li></ul><ul><li>“ Cross discipline training” (e.g. electrical certification, coupled with Microsoft office modules & project management) </li></ul><ul><li>Shorter (bite size) tailored training courses </li></ul><ul><li>Some candidates gained a full qualification in shortened time </li></ul>
  11. 11. Prime Advantage & Age Alliance Presentation of Activity <ul><li>UK PROJECT – Assessment </li></ul><ul><li>WHAT COULD BE IMPROVED? </li></ul><ul><li>More rigorous investigation into financial prospects of potential partners. </li></ul><ul><li>Organisation of Events (Lead time, publicity, visibility) </li></ul><ul><li>Attendance of Beneficiaries (Events, Seminars, Workshops) </li></ul><ul><li>Address barriers earlier on in the project </li></ul>Project activity has benefited many, but………
  12. 12. Prime Advantage & Age Alliance Presentation of Activity There are many agencies/services to help youth into employment, very few services are dedicated to the “old”. What more can/should be done? <ul><li>WHAT IS REQUIRED IS A HOLISTIC ( integrated/ one stop/user-focussed ) FRAMEWORK, ADDRESSING A RANGE OF NEEDS FOR THE OLDER UNEMPLOYED or WORKER. UNIVERSALLY ACCESSIBLE, INVOLVING PUBLIC AND PRIVATE AGENCIES,PROVIDING: </li></ul><ul><li>A FULL RANGE OF IAG (eg. Legal, financial, social) </li></ul><ul><li>JOB MATCHING & REMEDIAL TRAINING/EDUCATION </li></ul><ul><li>JOB BROKERING </li></ul><ul><li>JOB COACHING </li></ul><ul><li>AND MORE </li></ul>
  13. 13. Prime Advantage & Age Alliance Presentation of Activity Thank you for your kind attention For more information contact: Irene Heller European Project Officer, Medway Council, Visitor Information Centre, 95 High Street, Rochester, Kent. ME1 1LX +441634 338104 or email +441634 817704

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