What is Podcasting?• According to about.com, “The term ‘podcasting’ combines ‘broadcasting’ with ‘iPod’.”• A podcast is a digital media file (.MP3 or .MOV) that can be downloaded from a website or RSS (Really Simple Syndication) feed to a computer or MP3 device.
RSS Feed• RSS feeds allow the listener or viewer of podcasts to have their selected podcasts downloaded automatically as they become available.
Main Types of Podcasting• Video podcast (or Vodcast/Vlogcast) – Uses files ending with .MP4, .MOV, .WMV• Audiocast (Typical podcast) – Uses files ending with .MP3
How is Podcasting Used?• Educational Tool (Courses, Language Learning)• Entertainment (Comedy, Sports, etc.)• News (NPR: This American Life)• Publicity and Marketing• Politics
Recording and Editing Software for Podcasting• Audacity: Windows/Mac• Audacity is a free software, cross platform digital audio editor and recording application.
Recording and Editing Software for Podcasting• GarageBand: Mac• GarageBand is a software application for Mac users which allows them to create music and podcasts.
Tools for Uploading Podcasts• Podbean.com• Allows users to upload media files up to 5 GB for free.• Podcasts can then be uploaded on to iTunes or a blogging platform.
Incorporating Podcasting into Blogging• After recording and uploading a podcast, the user can then embed a media player into their blogging platform to share with others.
Podcasting and Twitter• Shared using a shortened URL, similar to sharing a link. The link directs the viewer to hosting website or blog
Podcasting and Social Bookmarking• Audio podcasting isn’t featured heavily on social bookmarking sites, such as Technorati.• This may mark the transition from audiocasting to video podcasting.
Is Podcasting Dead?• Organizations are moving away from podcasting, due to rapid advances in technology.• Most businesses now utilize the video aspect of podcasting rather than audio.
Why Should a Business or Person Use Podcasting?1. The ability to target a very specific audience or customer2. It’s a low-cost message delivery platform3. The ability to send out different messages through audio and video
What Businesses Use Podcasting?• Disney• General Motors• IBM• Microsoft
How Businesses Can Use Podcasting• Interview – Different members of staff on company projects – Leading experts in a related field of study – Satisfied customers of the organization• Advertise new information about upcoming events or products
Example: Microsoft• Microsoft use a podcast to educate people on computer and business skills. – Podcasts are organized according to ideas and professions
Conclusion• Podcasting is still an effective means of directed communication• Video podcasting may become more prevalent than audiocasting• Businesses should utilize this low-cost means of outreach