1. Fashion Jewelry

2. Beading jewelry for a long time
as a hobby.

3.  Mother had back surgery
 On bed rest for a long time

4. •Notjust simple beaded jewelry
anymore.

5.  Survey
 Questions and responses.

6. How likely are you to make your
own jewelry?
50% Not Likely, Prefer to purchase it
made.
25% Not Often
16.7% Sometimes
8.3% Very Likely

7.  How often do you
 How often do you
purchase fashion purchase fashion
jewelry in store? jewelry online?
 75% Never
 66.7% 1 – 3 times
per month  16.7% 1-3 per month
 8.3% 6 or more per
 25% 4-5 times per
month month
 0% 4-5 times per
 8.3% Never
month
 0% 6 or more times
per month

8.  What is your main reason for purchasing a
certain fashion jewelry?
 58.3% To match an outfit they have or
want.
 41.7% Like the design.
 0% An actor/artist was wearing the same design
or Current fashion trend.
 0% Religious beliefs or family traditions.

9. 41.7% $31 or
more.
25% $10 - $15
16.7% $16 - $25
16.7% $26 - $30

10. 41.7% $31 or
more.
25% $10 -$15
25% $16 - $25
8.3% $26 - $30

11. 33.3% $10 - $15
25% $16 - $25
25% $31 or more
16.7% $26 - $30

12.  How far are you  #1 Reason to
willing to travel to return to a fashion
a fashion jewelry jewelry store?
store?
 50% 10 - 15 miles  48% Style /
 25% 1 – 5 miles Variety
 16.7% 20 miles or
 %26 Price
more
 13% Customer Service
 8.3% 5 – 10 miles
 13% Store Location

13.  More stores that sell supplies so you can
make your own jewelry
 Not many store that focus just on fashion
jewelry.
 Not a wide variety of style

14.  Gabrielle Medina