5 tricks for getting publicity for your art

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You're an artist who wants to get publicity for your art. But how do you do it without spending tons of time and effort? This presentation has 5 tricks you can use to create win-win situations and get the publicity you seek.

Business

5 tricks to getting!
publicity for your art
(get out your magic wands)

c. Mercartto Inc. 2014

You’re an artist.

c. Mercartto Inc. 2014

You want people to know about
your art, right?

c. Mercartto Inc. 2014

But no one is noticing.

c. Mercartto Inc. 2014

There are things you can do to
increase your publicity.

c. Mercartto Inc. 2014

1. Tie in with a problem, trend or
issue.!
Piggybacking on growing trends
can give you an angle to approach
media.

c. Mercartto Inc. 2014

1. Tie in with a problem, trend or
issue.!
For example, if tall, skinny spaces
are a growing trend, you could
position your work as tall, skinny
art.

c. Mercartto Inc. 2014

2. Find a freelance writer who
writes about art.!
Rather than going directly to the
media outlet, pitch to someone who
writes articles or produces
segments about art, interior
design, architecture, or real estate.

c. Mercartto Inc. 2014

2. Find a freelance writer who
writes about art.!
If they like your work, *they* will
pitch to the media.

c. Mercartto Inc. 2014

2. Find a freelance writer who
writes about art.!
If they like your work, *they* will
pitch to the media.
Try writers.ca
or
www.asja.org/
ﬁnd-a-writer.
c. Mercartto Inc. 2014

3. Team up with someone / some
place that already has a database.!
Find places (restaurants,
community galleries, web sites)
that have databases. Look for winwin situations.

c. Mercartto Inc. 2014

4. Go local.!
Don’t be a snob. Local matters.
You’d be surprised how many
people regularly read local free
magazines.

c. Mercartto Inc. 2014

5. Donate art.!
Get involved. Find fundraisers for
new audiences. (Little-known fact:
businesspeople buy art.)

c. Mercartto Inc. 2014

There are things you can do.!
Keep your eyes and mind open.

c. Mercartto Inc. 2014

Visit us at!
http://mercartto.com

c. Mercartto Inc. 2014

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5 tricks for getting publicity for your art

1. 5 tricks to getting! publicity for your art (get out your magic wands) c. Mercartto Inc. 2014

2. You’re an artist. c. Mercartto Inc. 2014

3. You want people to know about your art, right? c. Mercartto Inc. 2014

4. c. Mercartto Inc. 2014

5. But no one is noticing. c. Mercartto Inc. 2014

6. c. Mercartto Inc. 2014

7. Don’t worry. c. Mercartto Inc. 2014

8. There are things you can do to increase your publicity. c. Mercartto Inc. 2014

9. 1. Tie in with a problem, trend or issue.! Piggybacking on growing trends can give you an angle to approach media. c. Mercartto Inc. 2014

10. 1. Tie in with a problem, trend or issue.! For example, if tall, skinny spaces are a growing trend, you could position your work as tall, skinny art. c. Mercartto Inc. 2014

11. 2. Find a freelance writer who writes about art.! Rather than going directly to the media outlet, pitch to someone who writes articles or produces segments about art, interior design, architecture, or real estate. c. Mercartto Inc. 2014

12. 2. Find a freelance writer who writes about art.! If they like your work, *they* will pitch to the media. c. Mercartto Inc. 2014

13. 2. Find a freelance writer who writes about art.! If they like your work, *they* will pitch to the media. Try writers.ca or www.asja.org/ ﬁnd-a-writer. c. Mercartto Inc. 2014

14. 3. Team up with someone / some place that already has a database.! Find places (restaurants, community galleries, web sites) that have databases. Look for winwin situations. c. Mercartto Inc. 2014

15. 4. Go local.! Don’t be a snob. Local matters. You’d be surprised how many people regularly read local free magazines. c. Mercartto Inc. 2014

16. 5. Donate art.! Get involved. Find fundraisers for new audiences. (Little-known fact: businesspeople buy art.) c. Mercartto Inc. 2014

17. There are things you can do.! Keep your eyes and mind open. c. Mercartto Inc. 2014

18. Visit us at! http://mercartto.com c. Mercartto Inc. 2014

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