Business I T Group


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Business I T Group

  1. 1. BUSINESS PLAN “Super SmartCard” Presented by: Silverina Kibat Syahiza Arsad Thio Me Me
  2. 2. OUR COMPANY <ul><li>Company name : </li></ul><ul><li>Specialized Systems Consultants (SSC) </li></ul><ul><li>Our product/services: </li></ul><ul><li>To upgrade the current Smart Card </li></ul><ul><li>- SUPER SMART CARD- </li></ul>
  3. 3. Overview Of Our Business Plan <ul><li>Universiti Utara Malaysia Campus </li></ul><ul><li>Self-contained community with many facilities and amenities for its students. </li></ul><ul><li>Facilities provided include cafeteria, koperasi, dobby and transportation </li></ul><ul><li>Smart Card used for daily usage on transportation, cooperative and book store </li></ul><ul><li>Top up by students from time to time at the counters available </li></ul>
  4. 4. The Current SmartCard <ul><li>University Multi Purpose Card(UMPC) </li></ul><ul><li>Used as a student matric card or staff identity card, library card, door access card and ATM card </li></ul><ul><li>Two major applications: </li></ul><ul><ul><li>University applications and Banking applications </li></ul></ul>
  5. 5. Based from several interviews held with the students of UUM <ul><li>The current Smart Card system is not much different with the cash transaction </li></ul><ul><li>Need to top up the SmartCard by themselves </li></ul><ul><li>ATM machine is always out of service </li></ul><ul><li>Walk in counter also is always offline </li></ul><ul><li>Only few facilities that can be utilized using the smart card </li></ul>
  6. 6. Why we prefer the parents to do the top up? <ul><li>No need to bring anymore cash anywhere </li></ul><ul><li>Help the students to plan a more proper budget </li></ul><ul><li>Reduce the risk of lost money </li></ul><ul><li>To avoid students to buy unnecessary things </li></ul>
  7. 7. Our “Super Smart Card” <ul><li>To upgrade the current system </li></ul><ul><li>Going to be use widely around the campus </li></ul><ul><li>More shops and facilities can be used using this SSC </li></ul>
  8. 8. MARKET SEGMENTATION <ul><li>Target Market: </li></ul><ul><li>The students and staff of UNIVERSITI UTARA MALAYSIA </li></ul>
  9. 9. Number of Students <ul><li>Full Time : 20,245 </li></ul><ul><li>Distance Learning : 685 </li></ul><ul><li>Twinning Programmes : 1,690 </li></ul><ul><li>Master's : 1,671 </li></ul><ul><li>Doctorate : 349 </li></ul><ul><li>DBA : 80 </li></ul><ul><li>*As of 8 January 2007 </li></ul><ul><li>(Source taken from UUM website) </li></ul>
  10. 10. <ul><li>Our market population will be around 25,000 </li></ul><ul><li>This will include some administrative and academic staff that might be using their Smart Card in doing transaction </li></ul><ul><li>But our main focus will be the students which are the active user of the Smart Card. </li></ul>
  11. 11. Niche Market <ul><li>More focused, targetable portion of a market </li></ul><ul><li>As for UUM population – they are well accessible, that is growing fast enough, and that is not owned by one established vendor only. </li></ul><ul><li>Full time students – spent almost all their time in UUM area. </li></ul>
  13. 13. Server Firewall Bank Business Complimentors Service Operation Flow
  14. 14. 20 / / 2 Muamalat 9 / 8 Proton 6 / 6 MISC 6 / 6 Perwaja 6 / 6 TM 8 / 8 Guthrie 16 / 8 Eon 8 / 4 Tradewind 8 / 8 Petronas 5 / 5 TNB 6 / 6 MAS Washing Machine Cafe Food Courts Block College
  15. 15. Cost <ul><li>Based on the data, we compute the cost </li></ul><ul><li>Vendors </li></ul><ul><ul><li>Serindit – Mr Manzor </li></ul></ul><ul><ul><li>IT Unlimited Sdn. Bhd. – Mr. Achi </li></ul></ul>
  16. 16. BUSINESS FUND <ul><li>Choose SME Bank – Mdm Nurhafizah </li></ul><ul><li>Program “ Tabung Usahawan Siswazah” </li></ul><ul><li>Process: </li></ul><ul><ul><li>Register with MeCD </li></ul></ul><ul><ul><li>Prepare paper work </li></ul></ul><ul><ul><li>Presentation </li></ul></ul>
  17. 17. FINANCIAL STATEMENTS <ul><li>Cash Flows Statements </li></ul><ul><li>Profit & Loss </li></ul><ul><li>Balance Sheets </li></ul>
  18. 18. SECURITY <ul><ul><ul><ul><ul><li>Transaction </li></ul></ul></ul></ul></ul><ul><ul><li>Offline verification - every transaction that made by users; they need to forge with a signature and must same at the back of the SSC. </li></ul></ul><ul><ul><li>Online verification- required users enters their PIN number after the merchant enters the amount of transaction. </li></ul></ul><ul><ul><li>Touch n’ go system - users need to touch Super Smart Card (SSC) to a touch card reader without any verification. From that touch card reader users can see the balance. </li></ul></ul>
  19. 19. SECURITY <ul><li>Security tips – Through Brochure </li></ul><ul><ul><li>When selecting your Personal Identification Number (PIN), do not use any number or word that appears in your wallet, such as your name, your birth date, phone number, or address. </li></ul></ul><ul><ul><li>Memorize your PIN. Don’t write it down anywhere. </li></ul></ul><ul><ul><li>Regularly review your account statement and contact immediately the call center or bank if there is any discrepancies. </li></ul></ul><ul><ul><li>Destroy your old once you received replacement card </li></ul></ul><ul><ul><li>If you have forgotten your PIN or would like to select a new one, please visit the nearest selected bank. </li></ul></ul><ul><ul><li>If you choosing offline transaction, you need to sign the back of your card </li></ul></ul>
  20. 20. Marketing <ul><li>Pre service ----> high promotion </li></ul><ul><li>To inform, persuade and remind </li></ul><ul><li>Promotion divide into two target market : </li></ul><ul><li>1. Customer ---> students, parents </li></ul><ul><li>2. Business complementary---> shops, cafeteria </li></ul><ul><li>Strategic partnership ---> bank </li></ul>
  21. 21. Post service <ul><li>Customer Service Engineers </li></ul><ul><li>Customers Representative </li></ul>
  22. 22. Agreement <ul><li>Scope of services </li></ul><ul><li>Charges of prices and contract value </li></ul><ul><li>Terms of payment </li></ul><ul><li>Warranty </li></ul><ul><li>Quality assurance </li></ul><ul><li>Technical expertise </li></ul>
  23. 23. FUTURE PLANNING Kedah Matriculation Integration Boarding School Kubang Pasu
  24. 24. Fast Food Restaurant
  25. 25. Health Care Centre
  26. 26. Thank You!!! 24 April 2007