View marketing materials used for major event with Food Network, TV studio (MediaMix), and award-winning caterer.

1. I created and executed the digital marketing
campaign for an event with the American
Marketing Association and Food Network. Michael
Smith, Senior VP of Marketing, Creative, and Brand
Strategy of Food Network was the guest speaker.
Note: some of the images are no longer available in this presentation.

2. • This email
marketing
campaign kicked
off what was a
tremendously
successful and
exciting event
slide 1 of 3

3. • We promoted an
early bird pricing
special with a link
to our Eventbrite
ticket purchasing
/registration site.
slide 2 of 3

4. • Our event
partners were
featured in the
email.
• Media Mix gave
studio tours
during the event.
• Chef Kevin Oppici,
of Kevin’s Thyme,
was cooking live
and discussing his
recipes with
guests.
slide 3 of 3

5. New Jersey American Marketing Association
To Host Brand Building Seminar And Networking Event
With Food Network
• Bergen-Passaic, NJ (1888PressRelease) October 27, 2009 - The New Jersey
Chapter of the American Marketing Association (NJAMA) announced a brand
building seminar and networking event scheduled to take place November
11. Michael Smith, Senior Vice President of Marketing, Creative and Brand
Strategy at Food Network, will provide an insider's look at the dynamic
evolution of this powerful brand which is widely recognized as a provider not
only of quality lifestyle information, but also entertainment. Read the Rest
PRESS RELEASE (1888PressRelease)

6. Registration Page on Eventbrite
• Read the entire registration page here.

7. Facebook Photos

8. Event Tweets and Linkedin Posting

9. slide 1 of 2
• This Event Recap
email was sent to
event attendees,
plus all NJ
Association
members and
the prospects.

10. slide 2 of 2
• …Attendees were
sampling foods at
grazing tables,
taking tours
through the TV
studio, sipping
wines, and
listening to the
wisdom of
Michael Smith.

11. Thank you from Kevin’s Thyme

12. Event Success!
• This event was extremely successful for the AMA – we received
so many terrific comments from customers that night and
significant positive feedback in our market research!