This document provides the schedule and agenda for the 2014 BlogPaws Conference to be held May 8-10, 2014 at the Westin Lake Las Vegas resort. The conference will include sessions on topics like monetization, social media marketing, SEO, photography, and creating engaging content. There will also be keynote panels, networking events, an exhibit area with sponsors, and the Nose-to-Nose Awards ceremony on the final night. Shuttles will run between the airport and hotel around the scheduled times listed.

1. #
CONFERENCE 2014
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WESTIN LAKE LAS VEGAS, NV
MAY 8–10, 2014

2. WWW.BLOGPAWS.COM
Platinum Sponsor Gold Sponsor
NOTE:
Shuttles will run
mostly hourly
during the main
arrival and
departure periods.
On arrival, go
to the baggage
claim areas
of Terminals 1
and 3. Find the
BlogPaws sign and
the shuttle staff
person dressed
in black.
BlogPaws FREE Airport
Shuttle Schedule
WEDNESDAY, MAY 7
3:00p–10:30p
last shuttle leaves airport around 9:30p
THURSDAY, MAY 8
9:00a–7:00p
last shuttle leaves airport around 6:00p
SUNDAY, MAY 9
6:00a–noon
last shuttle leaves hotel around 11:00a
WEDNESDAY, MAY 7
7:00p–
9:00p
9:15p–
10:30p
Dessert on the Terrace
Informal Networking Sponsored
by Bissell
Social Learning Session
Blog Spring Cleaning Q&A:
What did we learn? What did we DO?
TOM COLLINS & KIMBERLY GAUTHIER
Fez Meeting Room
Lotus Court
for early arrivers!
Welcome to
BlogPaws 2014!
You made it!

3. CONFERENCE 2014
THURSDAY, MAY 8
Monetization
Revenue, reputation, and
recognition: Define your
path to professional
blogging success.
SUSAN GETGOOD
Google Analytics
Are your digital efforts
paying off? Use Analytics
to achieve success in the
vet and pet industries.
NICKEY RAUTENBERG
Be the Change:
Turn Your Dream
into Reality
Do you dream of ways you
could help pets if you had
more time, money, or
connections? Learn how.
CAROLINE GOLON
Be the Change:
Shelter Marketing
Learn about “intentional
marketing” and get a
marketing plan template to
turn planning into action.
SYBIL STERSHIC
5:00p–
6:00p
6:15p–
7:00p
7:00p–
10:00p
KICKOFF EVENTS
Winn Feline Foundation Media Appreciation Award —
Passport to Prizes — Noah’s Animal House Intro & Donation
— Hope for Paws: Inspiring Change for Pets
Yappy Hour at the Pet Park
Sponsored by: PetSafe
Reception & Exhibit Area Open: VEGAS THEME!
La Menzeh Pavilion
Casablanca Ballroom A
Casablanca Ballroom C
Fez Meeting Room
Fez Meeting Room
1:00p–4:00p1:00p–4:00p 1:00p–2:25p
2:35p–4:00p
Casablanca Ballroom — South
Casablanca Ballroom — North
Casablanca Ballroom — South
SPONSOR EXHIBIT AREA
Visit the
CAT STYLE LOUNGE
by Hauspanther
Open NOON–5:00p
Relax & Recharge in the
SEATING AREA w/ CHARGING STATION
Learn & have fun at
ARDEN MOORE’S MINI FIRST AID DEMO - 2:00p
and SAFE-PLAY GAMES FOR DOGS - 4:30p
9:00a–9:00p Conference Registration Open Medinas Foyer

4. CONFERENCE 2014WWW.BLOGPAWS.COM
FRIDAY, MAY 9
7:30a–
8:30a
7:00a–7:00p
8:30a–
9:45a
9:45a–
10:35a
10:45a–
12:15p
12:15p–
2:00p
2:00p–
3:30p
3:45p–
5:15p
5:15p–
6:30p
6:30p–
8:00p
8:30p–
10:30p
Be an
Instagram Star
Manny, the 3 year old
Frenchie, is a rockstar n
Instagram. Learn how to
make connections and
raise money for chairty!
MANNY THE
FRENCH BULLDOG
Keynote Panel: The Pet Blogging Business
LENA WEST, DINO DOGAN, CHLOE DIVITA & TOM COLLINS (moderator)
NOTE: Some shelter donations & attendee prizes will be given during this session, too!
Breakfast & Networking
Sign up at the Registration Desk for the lunchtime Table Topics Discussions
Conference Registration Open
Snack Break & Networking Sponsored by VetriScience Labs
Exhibit Area Open: EDUCATION THEME!
Lunch, Networking, & Table Topics discussions
Exhibit Area Open: EDUCATION THEME!
Happy Meow-ur in the Exhibit Area
Passport to Prizes Drawing (got yours filled?)
Meet the Rescues
Limited Seating! Shelter and rescue networking and fundraising workshop
Pawject Runway - Pets Strut for Shelters
On-site Create-an-Outfit Contest judged by our
sponsors. Materials provided. Come watch the FUN!
Photography:
Tips, Tricks, &
Product Reviews
The right photos can
tell a compelling story,
and can easily sway a
consumer. Perfect your
photography skills!
DEBBIE GLOVATSKY
SEO Basics
If you heven’t taken
Matt’s session before,
get ready to dive in with
the basics of SEO, and
quickly get results.
MATT BESWICK
How to Get
Published
These experts discuss
many successful tips to
write and market fiction
vs nonfiction.
SUSAN DAFFRON,
JAMES BYRD, & PENNY
SANSEVIERI
Monetizing Ideas
for Profit
Let Sandy teach you
how to get the most
out of your new ideas -
financially!
SANDY ROBINS
WordPress Tips
& Tricks
Ted has written two
books on social media &
digital communications.
Learn Ted’s tips to really
rock WordPress!
TED NGUYGEN
Make a Business
Out of Your Blog
ADVANCED TOPIC
Get clear on goals and
get things done. Learn
how to get results from
an entertaining and real-
world business expert.
MARYANNE SHEW
Google+
& Hangouts
ADVANCED TOPIC
Learn how to use Google
hangouts on air to grow
your audience’s interest
and engagement.
DENISE WAKEMAN
Blogging about
Parasite Protection:
Not So Ho–Hum;
It’s Aha!
Presented by Vectra 3D,
this session will get you
engaged in the driest
blog topics!
STEVE DALE
Be the Change: Do
You Speak Cat?
Helping to educate pet
parents about cat
behavior and explain
how lives can be saved.
STEVE DALE
Facebook Pages vs.
Facebook Groups
Tripawds has grown to
be the largest online
community for amputee
pets and their people.
Learn how to network
and grow your following.
JIM NELSON
Be the Change:
Killer Videos
That Save Lives
Learn the secrets of
visual storytelling for
rescues and shelters.
Your stories can and
will make a measurable,
powerful impact.
LISA RICHMAN
Medinas Foyer
Baraka Ballroom
Casablanca Ballroom — North
Casablanca Ballroom — South
Casablanca Ballroom — South
Casablanca Ballroom — North
Fez Meeting Room
Casablanca Ballroom — South
Baraka Ballroom
Casablanca A
Casablanca A
Casablanca A
Casablanca C
Casablanca C
Casablanca C
Casablanca H
Casablanca H
Casablanca H
Fez Meeting Room
Fez Meeting Room
Fez Meeting Room

5. THANK YOU to all of our 2014 SPONSORS!

6. THANK YOU TO OUR PAWSOME CONFERENCE SPONSORS!

7. CONFERENCE 2014WWW.BLOGPAWS.COM
Casablanca A
Casablanca C
Casablanca H
Fez Meeting Room
SATURDAY, MAY 10
7:30a–
8:30a
7:00a–4:00p
8:30a–
9:45a
9:45a–
10:35a
10:45a–
12:15p
12:15p–
2:00p
2:00p–
3:30p
3:45p–
5:15p
6:00p–
7:00p
7:00p–
8:30p
8:30p–
10:00p
Social Media
Marketing: FTC
Rules of the Road
Laura is an attorney
who primarily deals with
truth-in-advertising and
fraud cases. Know the
real rules!
LAURA FREMONT
Keynote Panel: Pets in the Family:
impact on human health— zooeyia
STEVEN FELDMAN, Executive Director of the Human-Animal Bond Research
Initiative, is pleased to present Dr. KATE HODGSON, DVM, MHsSs, CCMEP
Pet360 Presents the BlogPaws Nose-to-Nose Awards
Dinner & Winner Announcements with Emcee Michael Cavanaugh,
DVM, DABVP, CEO of the American Animal Hospital Association & Rose
Hamilton, Pet360 CMO. Closing Remarks & Donations!
Nose-to-Nose Awards Red Carpet Yappy Hour & Walk
Sponsored by Diamond Naturals Grain Free: Photo Ops for ALL!
Finalists Walk for the Paw-parazzi @ 6:45p
Breakfast & Networking
Conference Registration Open
Snack Break & Networking
Sponsored by Hill’s® Food, Shelter & Love Program
Observing National Animal Disaster Preparedness Day
Lunch & Networking
@ 1:30pm Come see Tillman the Skateboarding Dog,
brought to you by Natural Balance
After-Pawty! Sponsored by Pet360
Copyright
for Bloggers
Paul is an energetic and
popular instructor who
runs a law firm in Wash-
ington, D.C, specializing
in intellectual property.
PAUL C. JORGENSEN
Top Legal
Issues Every
Blogger Faces
Don’t get caught
unaware - be prepared!
Carleen will help you
navigate the legal realm
related to blogging.
CARLEEN COULTER
Creating
Engaging Content
Learn from experts who
are devoted to providing
pet parents with the
information, products
and advice they need.
ROSE HAMILTON &
SHAWNA SCHUH
Running
Giveaways
Over the last 3 years,
Layla (founder of Cat
Wisdom 101) has con-
ducted hundreds of pet
product reviews and
giveaways. Learn how!
LAYLA MORGAN WILDE
MythBusters:
Exposing Pet Care
Misconceptions
Q&A presented by
Partners for Healthy
Pets — visit the booth to
try to win an iPad!
DR. KAREN FLING
Make Your
Book a Bestseller
on Amazon
ADVANCED TOPIC
Learn how to navigate
the Amazon market-
place, and get your
writing noticed!
PENNY SANSEVIERI
Using Pinterest
to Grow Your Blog
Danielle teaches social
media to veterinary
and pet professionals.
Communicate, educate
and connect with clients
through Pinterest.
DANIELLE LAMBERT
Pet First Aid Class
& Demonstrations
The Pawsitive Coach
herself leads you
through pet first aid.
ARDEN MOORE
SEO
Advanced Session
If you’ve taken Matt’s
sessions before, get
ready for more!
Advanced SEO that
really works.
MATT BESWICK
SEO Advanced
Workshop
If you’ve taken Matt’s
sessions before, get
ready for more!
Advanced, hands-on
SEO that really works.
MATT BESWICK
How to Amplify
Your Bark
Across theDigital
Ecosystem
ADVANCED TOPIC
The Rescue Pledge
generated 20+ million
impressions and 50k+
fans in under a year!
BRIAN EASTER
Medinas Foyer
Medinas Foyer
Medinas Foyer
Baraka Ballroom
Casablanca Ballroom — North
Casablanca Ballroom
Casablanca Ballroom
Baraka Ballroom
On Road by Pet Park
Casablanca A Casablanca C
Casablanca H
Fez Meeting Room
Casablanca A
Casablanca C
Casablanca H
Fez Meeting Room

8. CONFERENCE 2014
FINALISTS
Cat in the Fridge
Cattywumpus
Glogirly
The Creative Cat
BEST CAT
BLOG
Cat in the Fridge
Fire Safety Rocks
Riverfront Cats
The Lazy Pit Bull
BEST CAUSE
BLOG
Alfie’s Blog
Glogirly
Intrepid Pup
To Dog with Love
BEST BLOG
DESIGN
Intrepid Pup
Romping & Rolling
in the Rockies
The Dog in the
Clouds
The Lazy Pit Bull
BEST DOG
BLOG
BEST PET
BLOG POST
BEST PET
BLOG PHOTO
BEST HUMOR
BLOG
BEST
MICROBLOG
BEST USE OF
SOCIAL MEDIA
BEST PET
BLOG VIDEO
Beagles & Bargains
Cascadian Nomads
Deaf Dogs Rock
Pawsitively Texas
Dolly the Doxie
Intrepid Pup
Life with Dogs
and Cats
Zee & Zoey
BEST OTHER
PET BLOG
BEST NEW
PET BLOG
Basil’s Travels
Cat & Birdie
Oh My Shih Tzu
Traveling Cats
Horse VA
Hutch a Good Life
My Mini Pet Pig
Speedy the Cheeky
House Bunny
Cat in the Fridge
Cattywumpus
Glogirly
The Creative Cat
Cat in the Fridge
Fire Safety Rocks
Riverfront Cats
The Lazy Pit Bull
Cat Catastrophes
Positively Woof
Riverfront Cats
Tales and Tails
Hope for Paws
Little Shelter
Animal Rescue &
Adoption Center
Morris Animal
Foundation
Tree House
Humane Society
with Emcee Michael Cavanaugh, CEO of AAHA
(American Animal Hospital Association)
Platinum Sponsor Only Natural Pet will donate
400lbs of dog or cat food to the shelter of
EACH winner’s choice!
presents the
2014 BlogPaws Nose-to-Nose
Pet Blogging & Social Media Awards