The Case of the Estate Sale

1. the estate sale in
trinity bellwoods
Case Study: Results Where it Matters

2. THE PROPERTY
• Abandoned for 5 years
• Estate sale – no one knew much about the
house’s history
• Property in need of extensive renovation
• Prime location near Trinity Bellwoods Park

3. THE CHALLENGE
• House was uninhabitable
- It would take significant expertise, money
and time to repair it
• Impossible to walk through the house
- Due to the amount of garbage
• It was summer
- A notoriously slow period in Toronto for
real estate

4. THE BREL STRATEGY
• Clean it up
- We filled 4 giant 1-800-GOT-JUNK trucks
• Sell property “as-is” without warranty
• Price below market value
- To generate a bidding war
• Focus on serious Buyers only
- Showings by appointment only

5. RESULTS
• 150 showings, almost non-stop
• Bidding war night: 20 offers received
• Sold $200,000 over asking
• Happy client
“I was appointed by my family to sell an estate home. After searching reviews and calling other agents, I decided on the BREL Team. I found Mel
and Brendan very knowledgeable and professional during this process; from the start of the listing all the way through to the completed sale.
Their listing and advertising of the home reached out to numerous potential buyers. Both Mel and Brendan answered all my questions and
concerns without making me feel lost in the process. In the end, the sale of the home was sold in 10 days. It was a great experience and stress
free. The BREL Team managed to get my family TOP value for our home. I would use their services again in a heartbeat. I will be highly
recommending them to anyone who requires an agent. How refreshing it was to do business with such ethical and sincere people. Thanks again
Mel and Brendan.” – Justin B.