Linteractive Credentials

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Credentials presentation of Linteractive, the Interactive Marketing Consultancy division of Lowe Lintas, India.

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Linteractive Credentials

  1. 1. Linteractive<br />Digital Solutions, India<br />
  2. 2.
  3. 3. Web Development<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. Heroes ProjectRichard Gere & Parmeshwar Godrej<br />
  10. 10. Viagra – Pfizer India<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. Swift Website<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Web Applications<br />
  26. 26. Interactive e-book<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. Online Marketing<br />
  32. 32.
  33. 33. MakeMyTrip.com Mowgli series Taj Mailer<br />
  34. 34. MakeMyTrip.com Mogli series Ganga Mailer<br />
  35. 35. MarutiBaleno<br />F1 Fly to Bahrain contest<br />
  36. 36. ICICI Prudential: Rich Media Banner <br />Banner 1:<br />
  37. 37. ICICI Prudential: Rich Media Banner<br />Banner 2<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. UTI Travel Card<br />
  43. 43. Computer Associates<br />
  44. 44. CRM – Customer Relationship Management<br />
  45. 45. Multiple Media Used<br />Direct Mail<br />Account Statements (with variable messaging)<br />Inserts <br />SMS<br />Tele-marketing <br />Using in-bound calls<br />E-mailers<br />
  46. 46. Case Study: Carrier Aircon<br />
  47. 47. Business Process Automation Solution<br />Sales Process<br />Commercial <br />Process<br />Service Process<br />Capture information at each level across processes<br />Streamline information flow across touch points<br />Make this information available to the business entities<br />
  48. 48. Campaign Management<br />Pre- Sales Activity <br />Marketing Automation<br />Service Management<br />Sales Force Automation<br /><ul><li>Lead/Opportunity Management
  49. 49. Partner/Channel Management
  50. 50. Product/service Management
  51. 51. Contact Management
  52. 52. Activity/Task Management
  53. 53. Sales Work Flow Management
  54. 54. Reports
  55. 55. Inbound/Outbound Response Management
  56. 56. Interaction Management
  57. 57. Warranty Management
  58. 58. Service Request Management
  59. 59. Activity Management</li></ul>Carrier <br />Solution<br />Commercial Process Management<br /><ul><li>Order Management
  60. 60. Factory / Shipment Tracking</li></li></ul><li>Case Study: Novartis Healthcare<br />
  61. 61. Novartis<br />
  62. 62. Background <br />NHPL introduced premium drugs in India post implementation of the WTO patent regime in India<br />Implemented a restricted distribution system to ensure better management, monitoring & treatment compliance <br />Therefore there was a need for a system that:<br />Ensure treatment compliance<br />Integrates marketing efforts with sales <br />Manage entire distribution operations<br />Build a central repository of patient information<br />
  63. 63. Our Approach <br />A Custom-built integrated software application backed by a physical centre called the Relationship Management Centre (Novartis Cares Centre)<br />This solution provides a channel for various stakeholders of NHPL to:<br />Seamlessly integrate various processes<br />Add/share information <br />Generate reports which facilitate decision support/enhance customer service<br />Regular follow-ups with patients to ensure treatment compliance<br />
  64. 64. Field Counselor/ <br />KAM<br />Re-confirms with Patients<br />CFA<br />NCC<br />Doctor<br />Novartis Cares Centre<br />Meet the Patient<br />Patient<br />Welcome Kit & Drug Delivery<br />Recommend treatment & give the care centre detail<br />Call/SMS <br />Customized Communication Collaterals – Newsletter etc<br />Order Report via SAP Mail<br />Follow-up calls for patients who don’t enroll<br />Schedule Visit & provide Patient Info<br />Feedback & outcome of counseling<br />Regular Follow-ups<br />Agrees for the treatment<br />Counsel the patient and collect information<br />Other Activities<br /><ul><li>Query Management
  65. 65. Monitor relationships
  66. 66. Dispatch Patient Newsletter
  67. 67. Satisfaction surveys</li></ul>Process Flow<br />
  68. 68. Database Output<br />Central <br />Database<br />NCC<br />Novartis Cares Centre<br />Reports Output:<br /><ul><li>Patient Compliance Report
  69. 69. Drug Repurchase Trend
  70. 70. Sales Performance - Zone wise, MR wise
  71. 71. Prescribers Trend
  72. 72. Marketing activity success report</li></li></ul><li>Outcome<br />Successfully streamlined all processes related to sales and distribution<br />Enabling a powerful central repository of information of sales trends and patient information<br />Increased patient compliance<br />Real-time updates and access to information for planning purposes<br />Significant cost and inventory economies<br />
  73. 73. Mobile Marketing<br />
  74. 74.
  75. 75. Case Study: JP Morgan Asset Management<br />Advertising to sales – Lead Management<br />
  76. 76. JPMorgan Asset Management <br />Objective – Effective use of digital space :<br />Awareness – New Fund Offer<br />Lead generation for NFO<br />Enable customer acquisition<br />Our Scope of work <br />Communication planning <br />Media planning and buying<br />Campaign management <br />Lead management/response management<br />
  77. 77. Digital Strategy – Our Approach<br />Communication <br />Integrated communication <br />Print, Outdoor and Digital <br />Lead Management System <br />System for multiple media leads management <br />Outdoor & Print – via sms<br />Online <br />WAP <br />Others – Future campaign for DM etc<br />
  78. 78. Yahoo.com<br />Rediff.com<br />Moneycontrol.com<br />NFO Campaign<br />Online <br />Marketing<br />SMS- Outdoor/Print<br />Leads<br />Lead Management<br />System<br />
  79. 79. Lead Management System<br />MIS & Reporting<br />Update<br />Update<br />Call Centre<br />Tele calling <br />Conversion<br />Or<br />Non Conversion<br />Interested<br />
  80. 80. Campaign Result <br />Above average response rate as compared to benchmarks <br />Out-performed other media responses by a significant margin<br />10 times more leads in 1/3 the campaign period<br />As compared to sms leads<br />Future plan - establishing a new channel powered by digital<br />
  81. 81. Clients we’ve worked with<br />
  82. 82. Thank you<br />

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