47. Business Process Automation Solution Sales Process Commercial Process Service Process Capture information at each level across processes Streamline information flow across touch points Make this information available to the business entities
62. Background NHPL introduced premium drugs in India post implementation of the WTO patent regime in India Implemented a restricted distribution system to ensure better management, monitoring & treatment compliance Therefore there was a need for a system that: Ensure treatment compliance Integrates marketing efforts with sales Manage entire distribution operations Build a central repository of patient information
63. Our Approach A Custom-built integrated software application backed by a physical centre called the Relationship Management Centre (Novartis Cares Centre) This solution provides a channel for various stakeholders of NHPL to: Seamlessly integrate various processes Add/share information Generate reports which facilitate decision support/enhance customer service Regular follow-ups with patients to ensure treatment compliance
75. Case Study: JP Morgan Asset Management Advertising to sales – Lead Management
76. JPMorgan Asset Management Objective – Effective use of digital space : Awareness – New Fund Offer Lead generation for NFO Enable customer acquisition Our Scope of work Communication planning Media planning and buying Campaign management Lead management/response management
77. Digital Strategy – Our Approach Communication Integrated communication Print, Outdoor and Digital Lead Management System System for multiple media leads management Outdoor & Print – via sms Online WAP Others – Future campaign for DM etc
79. Lead Management System MIS & Reporting Update Update Call Centre Tele calling Conversion Or Non Conversion Interested
80. Campaign Result Above average response rate as compared to benchmarks Out-performed other media responses by a significant margin 10 times more leads in 1/3 the campaign period As compared to sms leads Future plan - establishing a new channel powered by digital